MONEY TALKS with Jesse

Ryan Tierney, Founder & CEO of Lo Siento, joins MONEY TALKS with Jesse to chat about launching a tequila brand, competing with A-List celebrities, getting into major retailers, and the best marketing strategies. Stay tuned after the episode to watch Ryan & Jesse sample the tequila at a local vendor and discuss pricing the product.

TIMESTAMP:

[00:00:40] Starting a tequila company.

[00:04:04] The numbers behind Lo Siento.

[00:06:02] The business model of Lo Siento.

[00:07:18] Getting into grocery stores & big chains

[00:10:44] Competing with A-List celebrities.

[00:13:35] Top marketing hacks.

[00:16:13] Using YouTube to build brand personality

[00:17:49] Moving into a 5 million dollar house. 

[00:20:05] Creating the “Vodka Sucks” billboard. 

[00:22:04] The best ways to grow on Instagram.

[00:26:30] Raising money for a tequila brand.

[00:28:53] Investors in Lo Siento.

[00:31:40] The end goal for Lo Siento.

[00:32:46] The biggest business lessons learned.

[00:34:13] The difficulties of the food & beverage industry

[00:36:00] The acquisition of Paradise.

[00:39:32] Thoughts on personal finances.

[00:41:10] Founder aspirations.

[00:42:25] Bonus footage.

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Lo Siento Tequila:

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https://www.losientotequila.com/

James Camp, owner of the popular newsletter Nano Flips, joins MONEY TALKS with Jesse to give a step-by-step guide on how to buy, improve, and sell online businesses. James reveals the best online resources & tools needed to acquire businesses with a low budget, and exact numbers of how much money you can make doing it.

TIMESTAMP:

[00:03:10] Buying a business versus starting a business

[00:06:30] The biggest misconception of buying a business

[00:11:10] There’s a level of business for everyone.

[00:14:26] Entrepreneurship is not passive income

[00:17:09] Types of businesses to acquire with a low budget

[00:22:00] Use this framework when buying a business

[00:25:12] Mindset and entrepreneurship.

[00:27:00] The trough of despair.

[00:28:15] Where to buy online businesses.

[00:31:00] Questions to ask yourself before buying a business.

[00:36:15] Bolt-on acquisitions.

[00:39:07] Finding your point of leverage.

[00:41:20] Newsletters and monetization strategies

[00:45:18] Newsletter due diligence.

[00:51:18] Questions to ask an online business owner

[00:55:05] Newsletters and niche audiences.

[00:59:09] Buying distressed properties.

[01:01:28] Focus on core business strengths.

[01:04:55] Thinking in terms of enterprise value.

Check out the websites mentioned in this episode below:

flippa.com

acquire.com

motioninvest.com

withkumo.com

microns.io

duuce.com

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Elizabeth Weber joins MONEY TALKS with Jesse to chat about her journey from winning reality TV dating show Love Island to becoming a full-time social media influencer. Elizabeth reveals exact numbers of TV paychecks & brand deals and also shares her growth blueprint for up & coming creators.

TIMESTAMP:

[00:02:15] Quitting corporate job for reality TV.

[00:06:40] Being cut off from the outside world.

[00:12:10] Influencer marketing strategies.

[00:18:18] Transitioning from reality TV.

[00:22:10] Brands asking for ROI feedback.

[00:25:10] After The Island podcast.

[00:33:28] The team behind an influencer.

[00:41:10] Advice for aspiring creators.

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Anders Bill, tech founder & venture studio owner, joins MONEY TALKS with Jesse to chat about how to start a business. Anders gives a masterclass on finding the right business idea, hiring great people, and getting investors on board.

TIMESTAMP

[00:02:04] Choosing the right industry.

[00:04:55] Trendy and volatile markets.

[00:07:09] Passion and longevity.

[00:09:40] What is Superfiliate.

[00:13:59] Raising money misconceptions.

[00:15:56] Valuation in fundraising.

[00:19:37] Founders taking secondaries.

[00:23:45] The mindset of founders.

[00:26:05] Equity in startups.

[00:30:10] Product market fit.

[00:33:00] Trusting experts over influencers.

[00:38:40] Personal financial responsibility.

[00:42:16] Taking risks with money.

[00:45:18] Investing in yourself.

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https://www.superfiliate.com/

https://darkroom.com/

Ed Lawrence, better known as “Film Booth,” joins MONEY TALKS with Jesse to chat about becoming the ultimate YouTube growth master, amassing over 300,000 in just 2 years. Ed provides valuable tips & tricks for leveling up your content and growing your channel into a cash flowing business.

TIMESTAMP

[00:00:30] Starting a YouTube channel.

[00:06:31] Treat your passion like a job.

[00:07:47] Monetizing a YouTube channel.

[00:11:23] Building credibility for educators.

[00:15:03] Using hot takes to get views.

[00:17:45] Dealing with negative comments.

[00:21:00] The types of hooks.

[00:27:50] Growing a Youtube channel.

[00:29:10] Niche down for success.

[00:34:41] High ticket offers and digital products.

[00:37:00] Creating product ladders.

[00:43:59] Trusting the YouTube algorithm.

[00:48:13] Finding the right audience.

[00:49:42] Shorts vs Long Form Content.

[00:53:19] Setting goals and finding purpose.

[00:57:22] Editing Titles & Thumbnails.

[01:02:00] Educators on YouTube.

[01:04:17] Attention spans and content length.

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Travis Marziani, one of the biggest Amazon FBA educators on YouTube, joins MONEY TALKS to chat about his journey to making 7 figures selling on Amazon. Travis gives a step-by-step guide for how to create your first e-commerce business, including tips & tools for sourcing, listing, and marketing your product. He also breaks down all of his revenue as a creator & educator.

TIMESTAMP:

[00:00:05] Starting with Amazon FBA.

[00:00:53] Starting an online dance clothing business.

[00:03:54] Amazon FBA explained.

[00:07:19] Dropshipping and brand ownership.

[00:10:43] Mental health and career transition.

[00:15:09] The journey to profitability.

[00:19:23] Passion product approach.

[00:20:23] The carnivore diet trend.

[00:22:36] Amazon's search results algorithm.

[00:24:04] Niche branding and product development.

[00:27:26] Finding a manufacturer overseas.

[00:31:18] Social media and product creation.

[00:31:28] Finding manufacturers overseas.

[00:36:40] Social media and product launch.

[00:38:37] Products that go unprofitable.

[00:40:37] Biggest business loss and recovery.

[00:43:28] Challenges of manufacturing food products.

[00:44:36] The joy of teaching.

[00:47:58] Comparing oneself to Phil Jackson.

[00:51:01] Teaching and Amazon businesses.

[00:54:29] Ad Revenue and Monetization Breakdown.

[00:56:20] Different types of YouTube content.

[00:59:52] People's fascination with celebrities.

[01:04:06] Teaching creators in the future.

[01:05:36] Creating valuable content.

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Kembe X, rapper & recording artist, joins MONEY TALKS with Jesse to chat about his journey to success in the music industry. He reflects on pivotal moments that helped shape his career, including networking in the Chicago music scene, being managed by TDE, and key advice from Chance the Rapper.

TIMESTAMP:

[00:02:41] Locked in the studio.

[00:04:23] Finding balance in making music.

[00:08:07] Writing process and inspiration.

[00:12:29] Music as a business.

[00:14:21] Perception of wealth and fame.

[00:19:13] The difference between label and management.

[00:22:24] TikTok's impact on music.

[00:25:47] Simplifying TikTok as miniature YouTube.

[00:29:34] The advance and recouping process.

[00:32:07] Discovering music in the digital age.

[00:36:15] Creating content on TikTok.

[00:38:56] Manipulation in music industry.

[00:42:06] People's perception of video views.

[00:45:07] Substance abuse and reckless behavior.

[00:49:24] Cult records with pop appeal.

[00:53:39] Believing in your own potential.

[00:55:12] Manifestation and personal belief.

[00:59:42] Shady things in the music industry.

[01:06:57] Expensive grill mold purchase.

[01:09:14] Luxury SUV

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Grayson “The Professor” Boucher, joins MONEY TALKS with Jesse to chat about his journey from streetball player to global entertainer. The Professor breaks down how he made millions playing basketball without making the NBA. He also reveals contract numbers, revenue streams, and current earnings as one of the biggest content creators in the game. Stay tuned after the episode to watch The Professor demonstrate some of his most iconic moves used on the NBA’s biggest stars.

TIMESTAMP:

[04:41] N1 player salaries.

[08:03] Estimating celebrity net worth.

[09:23] Sneaker game and retro trends.

[12:29] The rise of streetball.

[15:24] NBA politics against streetball players.

[19:37] Life after And1 streetball.

[22:19] Frivolous spending and lifestyle.

[25:21] Flying under the radar.

[27:28] YouTube as a marketing tool.

[31:21] Spider-Man basketball.

[34:39] Longevity and second opportunities.

[37:31] Getting back into acting.

[40:43] Content schedule and structure.

[42:55] Different audiences on each platform.

[45:29] Outsourcing and in-house teams.

[49:29] YouTube vlogs and editing trends.

[51:13] YouTube video editing techniques.

[54:42] Rebooting the clothing line.

[58:29] Profitability of running a business.

[01:00:21] Having a gym in LA.

[01:04:23] The GOAT debate.

[01:05:22] Being a good role model.

[01:09:37] Longevity and future plans.

[01:11:29] Mainstream media and acting.

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Maya French, Founder of Koia, joins MONEY TALKS with Jesse to chat about her journey from humble beginnings to building a massive company that’s sold hundreds of millions of dollars worth of plant-based protein drinks. She discusses the challenges of raising institutional funding as well as maintaining creativity and authenticity in product development. Maya's story is an inspiring example of entrepreneurial success in the food and beverage industry.

TIMESTAMP:

[00:00:08] Creativity and institutional funding.

[00:05:32] Shared kitchens and co-packers.

[00:07:40] Managing quality in business.

[00:11:54] The turning point

[00:13:38] Potential acquisition of the company.

[00:17:48] Raising money as a Ponzi scheme.

[00:21:15] Exciting orders from Whole Foods.

[00:24:30] Rebranding and Legal Issues.

[00:26:05] Large purchase order challenges.

[00:29:22] Production run fails.

[00:33:16] High-profile celebrity investors.

[00:35:50] Alternative ways of funding.

[00:39:13] Young person with a new brand.

[00:42:20] Losing brand identity in acquisitions.

[00:45:09] Founders' burnout and life.

[00:47:26] Founders' financial struggles in startups.

[00:51:10] Launching rapid innovation brands.

[00:54:06] Protein and dietary trends.

[00:57:10] Retirement and learning after exit.

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Max Siegelman, Founder of Siegelman Stable, joins MONEY TALKS with Jesse to chat about building a luxury fashion brand from the ground up, collaborating with NBA Teams, and getting his hats worn by Justin Bieber, Kendall Jenner, GaryVee, Dwayne Wade, Future, and more.

TIMESTAMP:

[00:02:34] Horse trainer's vintage merchandise.

[00:03:48] Brand story and purpose.

[00:06:29] Starting a business from scratch.

[00:10:35] Collaborations and growth.

[00:14:38] Standing out in the creator economy.

[00:17:37] Selective color choices and demand.

[00:19:55] Reselling hats for high prices.

[00:22:06] Collaborating with NBA teams.

[00:25:27] Brand building and networking.

[00:28:11] Collab process and approvals.

[00:31:27] Fulfillment and scaling challenges.

[00:35:53] Setting up quarterly taxes.

[00:37:30] Hidden Costs of Running a Business.

[00:41:03] Cut and sew fashion pieces.

[00:43:30] Harness racing and family heritage.

[00:47:03] Choosing hat colors.

[00:48:42] Seasonality in hat sales.

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