#086. Most parents think about building wealth through savings, investments, or real estate. But what if one of the most powerful financial literacy tools you could give your kids was a business they could actually see working in real time?
In this episode, Justin sits down with Jon Ostenson, founder of FranBridge Consulting and one of the top franchise consultants in the US, to explore how business ownership — specifically non-food franchising — can be both a wealth-building vehicle and a live classroom for the next generation.
Jon shares how leaving the corporate world changed not just his income, but the money conversations he has with his kids. From paying his children through the business and building them a tax-advantaged nest egg, to teaching his son about the marketing funnel on the school run — Jon is doing exactly what MoneyDad is all about: making real money lessons part of everyday life.
In this episode we cover:
- Why business ownership changes your relationship with money in ways investing alone never does
- The non-food franchise categories seeing the most momentum right now
- What "franchise stacking" is and how families are using it to build diversified income streams
- How some parents are buying franchises specifically for their kids to operate — acting as the capital partner while the franchisor provides the support system
- Franchise vs. buying an existing independent business
- The one money lesson Jon believes every parent should be teaching their kids right now
Whether you're seriously considering business ownership or just starting to think about it, this conversation will challenge how you think about wealth, lifestyle, and what you're modelling for your children.
Resources mentioned:
- FranBridge Consulting: franbridgeconsulting.com
- Free download: Non-Food Franchising by Jon Ostenson (available at franbridgeconsulting.com)
Show notes and more at:
https://moneydadpodcast.com/session086
Support the show