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With a $19bn market cap, Ripple's cryptocurrency XRP is revolutionizing the global financial ecosystem. Monica Long, SVP Marketing at Ripple, demystifies what exactly Ripple is and does... and why their blockchain-based network is so disruptive. Additionally, she shares a few key patterns critical to evangelizing a new market, working with large financial partners, and navigating a complex regulatory system.
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With a $19bn market cap, Ripple's cryptocurrency XRP is revolutionizing the global financial ecosystem. Monica Long, SVP Marketing at Ripple, demystifies what exactly Ripple is and does... and why their blockchain-based network is so disruptive. Additionally, she shares a few key patterns critical to evangelizing a new market, working with large financial partners, and navigating a complex regulatory system.