Pet photos and videos are arguably the cutest content on social media. But what happens when there's an emergency situation with a pet family member? Animal Emergency & Referral Center of Minnesota has been around for over 40 years for those situations. They care for a wide variety of animals and offer many specialists and therapies. In this episode we chat with Heidi, the Chief Marketing Officer from Animal Emergency & Referral Center of Minnesota about their online presence. She talks about how they balance education, awareness, cute animals, and everything that comes with emergency pet care both in person and online.