Hey everyone, today we’re gonna be talking about monopoly content. I’m super ridiculously excited about it, and not just because I love the Monopoly board game, although we’ll get to that in a minute. But because I think a lot of people are messing up their content strategy and putting way too much, way too much monopoly content into play.

Topics discussed in this episode:

* What exactly monopoly content is and why it’s not always great for your business

* How to balance the different types of content you’re writing

* What the monopoly board game can teach you about signing clients

* The benefits of social proof

Quotables:

Monopoly content will often look good, but does not aid and converting clients.

Britney Gardner

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Sometimes the content that’s converting the most clients is barely getting attention on social media.

Britney Gardner

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That mass market appeal made it almost average or a commodity. And if there is, anything that we as online service businesses want to do is to avoid being a commodity.

Britney Gardner

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You don’t want your content that you put out there in the world to be seen as just one in the same as everybody else’s, it will really hurt your business.

Britney Gardner

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Newsflash! Good content does take you a long time to create. But also, good content is not always what you think.

Britney Gardner

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Resources Mentioned

* #132 Sticky Content

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The