Standing high above Missoula, it's a landmark you can't miss.

If you're new to Missoula or just passing through, you might wonder what it stands for.

If you live in Missoula you probably already know.

But do you know how it got there?

NBC Montana is talking about the L on Mount Jumbo.

This huge white letter, a kind of twin to the M on Mount Sentinel, has been visible to the community since 1961.

The landowner granted Loyola High School permission to build the L.

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Vincent Logging, a family-owned logging company in Libby is working with Hecla Mining Company to manage its forested lands for wildlife habitat.

It's a 15-hundred acre research project to determine which management techniques provide the best habitat for endangered species.

In an effort to learn more about the science behind it all, the project would guide forest management practices and boost a modernized forest products industry.

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(Special thanks to The Heritage Museum, Libby, Montana, for providing historic photos for video in this story)

The timber industry was a mainstay of western Montana's economy for decades.

But that economic force entered a sharp decline that continues today.

Divisions between the industry and critics were especially rampant in the 1980's and 90's.

But one of Montana's most prominent logging activists is on a journey of collaboration.

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On Saturday, November 22nd, thousands of college football fans will swarm Washington-Grizzly Stadium in Missoula for Montana's Brawl of the Wild.

The Montana State University Bobcats and the University of Montana Grizzlies will meet in the state's most intense rivalry.

Who will bring home the coveted Great Divide Trophy?

This will be the 25th year that traveling trophy will make its appearance on the field.

They are scenes of joy when the winning team hefts the coveted prize in the air for fans to see.

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With big game hunting season underway, NBC Montana explores a disease that is devastating to deer, elk and moose.'

For years, Hamilton's Rocky Mountain Laboratories, which is part of the National Institutes of Health, has been researching Chronic Wasting Disease.

For the time being , the scientists who are doing this work have been furloughed.

We shot this story before those furloughs.

The scientists' CWD research focuses on whether it could be transmitted to humans.

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A ranch family from Polson has earned state and regional honors for their conservation practices.

The Montana Stockgrowers Association awarded G&G Livestock and 'Cathey Cattle Company' its annual Montana Environmental Stewardship Award.

The family also won the region's Environmental Stewardship Award from the National Cattlemen's Association.

The family is one of six regional winners.

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Are there times when you just know when something's right?

You discover that despite obstacles, everything turns out fine because it's meant to be.

If that happens, your sense of contentment and happiness may spread throughout your community.

That's kind of the way it was for a Bozeman couple, who in the 1960's, were busy raising a family.

From the very first time he saw the handsome old house in Bozeman, Ray Campeau knew it was here that he wanted to live.

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In last week's Montana Moment, NBC Montana brought you the story of a secondhand store and pawnshop in Libby.

In its tenure of 40 years, this family-owned business may be a reflection of Libby history and its working people.

The late Dave Strand opened 'New To You' as a secondhand store, and eventual pawnshop after a career in logging battered his body, especially his knees.

He'd worked in the industry for years.

“He had a lot of logging equipment," said his wife Peggy Strand, " and that went into the secondhand store.”

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Hard work and smarts are always assets to success.

Doing what you do well, usually brings rewards.

But nothing’s ever guaranteed.

Sometimes, life throws a curve, and you need to change direction.

This is the story of a secondhand store and pawnshop, the generational family that runs it, and the family’s late patriarch who started it all.

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Along Missoula's Hip Strip, off South Higgins is a go-to spot just about everybody knows.

Its back story is about hard work, a love of what you do, and a dedication to local community.

Big Dipper Ice Cream is celebrating its 30th anniversary.

Not far from downtown, the University of Montana campus and Hellgate High School, it's been a draw for ice cream lovers for generations.

Customers come from all over to taste new flavors.

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