Say goodbye to feast and famine. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright tackle the elusive concept of monthly recurring revenue (MRR) for professional services firms. 

Tired of the roller coaster of income highs and lows? We unpack why MRR isn't just for SaaS companies and how your firm can apply it to smooth out those wild fluctuations in revenue. Along the way, we discuss the sneaky benefits for both you and your clients, and provide some realistic, not-so-pie-in-the-sky ways to get started. In this episode, you'll learn:

• Why MRR models make sense in professional services
• How does a MRR model work in professional services?
• Why you should avoid the 'Big Number'
• Why does a fixed monthly fee feel unnatural for consultants?
• One small step toward taking action today

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7