Travelling with children is akin to planning a military operation at times, with tons of gear and provisions catering for every eventuality. Looking to simplify maneuvers in the field, Moochew is a collapsible baby seat that doubles up as a cooler bag or lunch box. Taking part in the British Inventors’ Project at Gadget Show Live, Arun tells me more about the Moochew.

The Moochew is a backpack which can be filled with food, drink, wipes, nappies and toys ready for travel and adventures. The compartments are insulated to keep everything cool and once it’s time to eat, the Moochew unzips to change into a child seat which will attach to most standard chairs. Cleverly, the contents of Moochew can be extracted from the sides of the bag, so once the child is in the seat, he or she doesn’t need to be moved to get into the storage area. Genius!

The Moochew is available now for GB£39.99 from the webstore. My children are now a little too big for the Moochew but had it been around three years ago, I would definitely have bought one.

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