Launching an office in a new city requires a solid operations team and a structured plan for growth. Moody Nolan’s New York City office started with four people just over a year ago and now it has 20. The secret to that fast success? Delivering high-quality projects to the clients you have. It’s the best marketing tool to achieve steady growth. In this Best Practice interview, Associate Principal and Director of NY Operations Latoya Nelson Kamdang and Senior Associate and Project Manager Dawne David-Pierre talked to us about launching operations in New York City and how they’ve grown with excellence.

Interview Takeaways

• Focus on the clients you have
• Involve PMs from the beginning
• Approach each client individually
• Offer diversity to a big city
• Let the larger firm support you
• Justify staff growth
• Hire senior-level employees first
• Merge design into a business
• Use office time to learn each other’s processes
• Collaborate in person
• Share clients and talent across offices
• Communicate when clients’ values are misaligned with yours

Show Links

• Connect with Latoya Nelson Kamdang on LinkedIn 
• Connect with Dawne David-Pierre on LinkedIn 
• Check out Moody Nolan
• Connect with George Valdes on LinkedIn or Twitter
• Connect with Chris Morgan on LinkedIn 
• Check out Monograph
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