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May 20, 2025

Moral Panics with Konrad Collao from Craft

19 minutes

We're talking all things Gen Z/youth moral panics this episode with Konrad Collao, founder of Craft, the strategic insight agency that put humans at the heart of decison-making.

You can follow Konrad on LinkedIn here and find out more about Craft here.

We talk about Craft's research for Channel 4 and other youth publications they've done;

Beyond Z - https://www.wearecraft.agency/beyondz

Trends, Truth and Trust - https://www.wearecraft.agency/genz

The Kaleidoscope - https://www.wearecraft.agency/the-kaleidoscope

Other things Konrad talks about

Movember's work with The Good Side about young men's health in a digital world

Book recommendations

Bobby Duffy's Generations and Perils of Perception

Dr Eliza Filby, Inheritocracy

Sam Friedman, the Class Ceiling and Born to Rule

Jonathan Hait, the Anxious Generation and the Righteous Mind

...more

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By Rebecca Roberts, Thread & Fable