The ultimate guide to influencer marketing with Lucy Banks In this podcast, we talk to Lucy Banks, a former corporate banker, transitioned into the adult industry by leveraging OnlyFans, which initially faced societal stigma but ultimately provided financial independence and flexibility. She founded 1 Million Building Media, Australia's first PR and talent management agency for adult content creators, and has since become a successful entrepreneur and mentor, reaching a $1 million milestone within four years. The discussion covers the evolving landscape of influencer marketing, including the impact of COVID-19, the rise of micro-influencers, and the shift towards more relatable content. They explore strategies for OnlyFans creators transitioning to other careers and the significance of building genuine connections with audiences through user generated content and strategic partnerships.

Lucy Banks

Lucy built a six-figure career as an OnlyFans creator, navigating the highs, the challenges, and the complexities of the industry. After four years of grinding to become one of Australia's top creators - Lucy saw the massive gap in PR, marketing, and brand strategy for adult industry creators, and I knew I could change the game.

Million Billion Media is Australia’s first-ever PR agency specialising in OnlyFans creators, influencers, and brands in the adult industry. They have pioneers in this space, helping creators get mainstream media coverage, build powerful personal brands, and scale their businesses beyond a single platform.

She has helped secure major media placements, built long-term monetisation strategies, and helped creators move from content-driven income to full-fledged business ownership. If you’re ready to transform your brand, scale your audience, and secure your future, we're your team.

LinkedIn

https://www.linkedin.com/in/lucybanksmbm/

https://www.linkedin.com/company/million-billion-media/

Learn more at:

Website - https://millionbillionmedia.com/

Podcast - https://millionbillionmedia.com/podcast/

Podcast Professional Attention Seekers - https://open.spotify.com/show/0qc3WbC2ISRyZw5WajQMnh?si=ba56678ee2964fb8

Visit ⁠@more2marketing   ⁠ www.more2marketing.com

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Helping lean marketing teams and getting more done with AI with Dom O’Brien In this podcast, Dom discusses lean marketing strategies for small teams, emphasising the importance of hiring experienced marketers and leveraging AI tools to maximise output. Dom shares his experience working with startups and scale-ups, highlighting the challenges of choosing the right marketing tools and the need for regular audits to ensure efficient use of resources. They also touched on Dom's book, "The Startup Marketing Playbook," which provides actionable strategies for marketing in the digital world.

Dom O’Brien - CMO

Linkedin https://www.linkedin.com/in/domobrien/

Dom O’Brien is a marketing leader who has spent his career helping brands grow in fast-moving environments. From telco to tech to retail, he’s built strategies for some of the world’s most recognisable companies. Today, as CMO at MATE internet + mobile and author of The Startup Marketing Playbook, he’s focused on helping lean marketing teams punch above their weight — and on how AI is changing what’s possible for marketers.

Learn more at:

Book – The Startup Marketing Playbook

Visit ⁠@more2marketing  ⁠ www.more2marketing.com

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Meet Dan and how he uses his skills as an ex-detective to help businesses grow! With Dan Nikas In this podcast, we meet Dan, a former homicide detective, he discusses his transition to digital marketing and the transferable skills he brought from his law enforcement career. He emphasises the importance of data-driven marketing, building trust, and providing value, and shared his experience in creating multiple brief interactions with customers to build trust. The discussion also covered the effectiveness of advertorials, the importance of nurturing relationships with existing customers, and the value of focusing on post-purchase customer engagement.

Dan Nikas - Director Elite Brands

LinkedIn https://www.linkedin.com/in/dan-nikas-10379665/

A former Homicide Detective Sergeant of 17 years, Dan turned his Policing skillset to eCommerce in 2015 when he founded & ran Gearbunch turning over US$4m in it’s first year.

Dan has since become an in-demand Keynote speaker atindustry events worldwide & sits on the advisory board of many organisations.

Dan Nikas now brings his expertise exclusively to Elite Brands.

Learn more at  http://www.elitebrands.org/

Visit ⁠@more2marketing⁠   www.more2marketing.com.au

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Top tips to Live podcasting - How can it improve your business In this podcast, Susan explores the benefits and considerations of live podcasting, highlighting its potential for real-time engagement, community building, and monetisation. She discusses the growth of live broadcasting,provides a roadmap for creating live content, and emphasises the importance of planning, promoting, and following up on live sessions. Susan also addresses key questions to consider before going live, such as the primary goal, target audience, and resources needed.

Learn more at www.more2marketing.com

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The art of design thinking in marketing and branding with Shannon Harris In this podcast, our guest Shannon discusses the importance of design thinking in marketing and branding, with Shannon sharing her journey and experiences in the industry. She also emphasises the need for campaigns to be adaptable and extendable to different mediums, and the importance of considering various campaign elements and media strategies from the beginning.The conversation concluded with a discussion on the importance of constraints in creative processes, the value of design thinking in campaign creation, and the need for diversity in the creative process.

Shannon Harris - ExecutiveCreative Director at Big Communications

LinkedIn https://www.linkedin.com/in/shannonharris-cd/

Executive Creative Director, leading award-winning creativeand crafting brand identities across industry verticals including tech, healthcare, retail, economic development, and CPG, among others. Shannon has partnered, and driven results with Google Fiber, Texas Children’s Hospital, FedEx, UAB Callahan Eye, DoorDash, Taziki’s, Moore’s Marinades, and Bayer Properties. As a founding chairperson of Big Com’s Culture Club, as well as its mentorship program, Big Growth, she also remains invested in creating opportunities for growth and development across the agency. She’s cracked the code on how to market everything from retail to healthcare, rewiring the way our clients think about their audiences and creating iconic campaigns.

Learn more at

Big Com https://www.bigcom.com/

Alabama https://www.madeinalabama.com/

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

AI & Authenticity: How marketers can stand out in the Age of Automation In this podcast, we discusses how AI is transforming marketing, with the industry now worth $47.3 billion and expected to reach $107 billion by 2028. She explains that while AI helps speed up content creation,improve personalization, and automate tasks, marketers must maintain authenticity since 90% of consumers consider it important when choosing brands.Susan shares examples of successful AI implementation, including Nike's 25% increase in customer retention and Starbucks' 20% growth in loyalty membership, and offers three tips: use AI for insights while preserving brand voice, be transparent about AI use, and build human connections across all channels.

Learn more at www.more2marketing.com

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How agency partnerships can allow clients to align their advertising/marketing efforts with their overall business strategy with Stephanie Spicer In this podcast, Stephanie Spicer, an advertising and communications agency specialist from Charlotte, share her career journey and discusses her agency's approach to integrated marketing services. Stephanie explains how her agency helps clients achieve their marketing objectives through a combination of proven strategies, evolving tactics, and experimentation, while emphasising the importance of brand messaging alignment and agency partnerships for accessing specialised expertise. The discussion concludes with insights about the balance between brand and performance marketing, along with Stephanie's favourite brands and the benefits of working with marketing agencies to achieve better campaign effectiveness and ROI.

Stephanie Spicer – President at Luquire

Linkedin - https://www.linkedin.com/in/stephanie-spicer-a914903/

As the President at marketing agency Luquire, Stephanie helps clients win by developing a clear roadmap for success—and then making it happen. Before assuming the role of president at Luquire in 2020, Stephanie was responsible for establishing and developing the agency’s strategy department, integrating cross-agency disciplines including platform development and positioning, digital strategy, and qualitative and quantitative research initiatives into one cohesive service line. With a rare talent for keeping an eye on the big picture while never losing sight of the details, Stephanie has a proven track record of developing growth-driving strategies for brands large and small, including Oreo, Advil and Botox.

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

From Insight to Impact: The power of data-driven marketing In this podcast, we learn more about data-driven marketing, explaining its importance in making informed decisions based on evidence rather than intuition. Susan outlined a framework for implementing data-driven strategies, including setting clear objectives, collecting and integrating data, segmenting audiences, analysing insights, implementing and optimising actions, and measuring results. Susan highlighted several successful case studies, such asMcDonald's, Abreva, Very.co.uk, Spotify, DirecTV, USPS, and Olay, demonstrating the power of data-driven marketing in achieving better ROI and competitive advantage.She also touched on emerging trends like predictive analytics, AI-powered personalisation, and sophisticated attribution models.

Learn more at www.more2marketing.com.au 

Visit ⁠@more2marketing⁠

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How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to more creative solutions and successful product adaptations across markets. Tatiana highlighted that having diverse team members who reflect the target market's demographics can significantly improve product design and user experience, drawing on her experience working with companies like Twitter, Google, and Airbnb.

Tatiana Dutra Perez – Growth strategist

Linkedin - https://www.linkedin.com/in/tatiana-dutra-perez/

Tatiana is an entrepreneur and global innovation strategist with over 20 years of international experience in technology, product, and business development. She has led large-scale digital transformation initiatives at Fortune 100 companies such as Prudential and AXA, and has held executive roles in startups across Europe, Brazil, and the U.S.

Today, Tatiana helps companies, primarilyin tech, expand globally through strategic connections, innovation programs, and international immersion experiences. She is passionate about fostering cross-cultural collaboration and building inclusive business ecosystems that drive meaningful impact.

Recognized for her visionary and impactfulleadership, Tatiana is a trusted reference in community building and in strengthening entrepreneurial ecosystems. She is also the creator and host of CLIP (Collaboration and Leadership in Innovative Products), a podcast that features global tech leaders and explores strategies for scaling innovative products across borders.

Learn more at

 http://tatianadperez.wordpress.com/

Podcast CLIP https://www.linkedin.com/company/clip-podcast/

Visit ⁠@more2marketing⁠

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Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and Oral-B's toothbrushredesign. While acknowledging the benefits and pitfalls of design thinking in marketing, Susan stressed the importance of authentic understanding, collaboration, and alignment with business strategy for effective implementation.

Learn more at www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.