Marketing consultant Steve Gordon reveals some of the surprising ways he's using email marketing to grow his consulting business Steve Gordon is a marketing consultant for service business who's grown his number of leads and clients dramatically over the past few years by doing email marketing rather differently to most everyone else. In this podcast interview, Steve reveals why he emails his subscribers daily (yep, that's right, daily) and why it works for him. We talk about how to write effective emails that build credibility without “giving everything away”, the right length and format for emails, and how to sell […]

Co-lead of McKinsey's Sales Growth practice and co-author of the book Sales Growth, Jon Vander Ark reveals what industry leaders are doing to transform their sales practices. The recently published book from McKinsey and Company, Sales Growth is based on their extensive research with successful sales leaders on what's working today to drive sales growth. In this podcast interview, co-author of the book Jon Vander Ark shares his perspective on the main lessons from the book – and what businesses can do to put those lessons into practice. We cover tips on “digging for gold” in your client base, integrating […]

Author and expert on Trust in Business, Charlie Green, reveals the best ways for professionals to build trust to turn potential clients into paying clients. Charles H Green needs no introduction (but I'll give him one anyway). As author of Trust Based Selling, and co-author of the absolute classic, The Trusted Advisor and the recently published follow-up The Trusted Advisor Fieldbook, Charlie's built a name as THE expert when it comes to trust in business relationships. I caught up with him on skype recently to ask him about how professionals can build trust in their relationships. In particular, in their […]