This week on the podcast, we’re talking with Mike Gregga, course curriculum developer, about how to decide what information to focus on in a course, building credibility, and why a course will never make someone an expert on anything.

Topics discussed in this episode:

* Why you shouldn’t automatically choose an evergreen course over a live one

* Thoughts on why 95% of people who buy an online course don’t finish it

* The importance of not giving away all your expertise at once

* Why a course will never make you a master of anything

* Creating a course for lead generation purposes

* Building credibility through your courses

* The different paths your clients may take after your course

Quotables:

When it comes to training of any kind, the one thing that I think is paramount above all is less is more. Simplicity is key.

Mike Gregga

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What if our courses just taught people how to solve one problem, not conveying the entirety of our expertise?

Mike Gregga

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When we’re addressing specific people in our marketing, and when they see themselves in it, that’s when they’re going to respond.

Mike Gregga

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It’s taken you as a service provider or coach or whatever YEARS to develop your expertise. You don’t have to give it away all at once. Just give something that’s tightly focused on their problem.

Mike Gregga

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A course by itself can’t convert you into a master of any skill or any craft. A course by itself is not capable of that. It only can ever make a novice.

Mike Gregga