**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

OMG! stop copy-catting successful brands.

The final fake out between Survey Sparrow and Social Animal

And, do people read online? Or is everyone a “Skimmer?”

Plus, always be specific. Except when you shouldn’t be specific and Call-to-Action help you can apply today.

All this and more in our never-ending quest to help you be more profitable with your existing audience.

OMG stop copy-catting successful brands.

The final fake out between Survey Sparrow and Social Animal

And, do people read online? Or is everyone a “Skimmer?”

Plus, always be specific. Except when you shouldn’t be specific and Call-to-Action help you can apply today.

All this and more in our never-ending quest to help you be more profitable with your existing audience.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

3 things to do for more conversions.

Plus, find out if there’s ever a “wrong” time to use CustomerSpeak.

All this and more in our never-ending quest to help you be more profitable with your existing audience.

Get our answers to some of the most important conversion questions out there. Plus, we try to fake each other out AND help you be more profitable with your existing audience in the latest episode of More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

A brief rant and some advice about how to avoid the wrath of your customers…

A new Real or Fake where we look at subject lines and preview text, headlines and hero sections…

All this and more in our never-ending quest to help you be more profitable with your existing audience.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

Listen to find an easy hook for your landing pages to keep prospects glued to the page.

Plus, how to answer:

How long should my page or email be?

What does my prospect need to know?

Are my prospects ready to buy? Or do I need to offer them something else first?

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

Only a handful of marketers know about this. Yet, it’s one of the most important rules of copywriting (maybe the only actual rule).

Find out about The ONE Rule you can apply to all your landing pages, emails and sales pages for better conversion rates today.

Eliminate distractions and keep your reader focused on the conversion goal you’ve set for them.

Guide readers to take the action you want them to take and they will thank you for it with clicks and conversions.

Find out what it’s all about and how to apply it across all your marketing assets today.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

Are your email subject lines giving you a bad rep (in the un-cool sense of the word)?

Plus, other reasons why your email marketing might not live up to it’s full potential. And what to do about it.

All this and more in our never-ending quest to help you be more profitable with your existing audience.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

Conversational marketing without persuasion? Don’t get caught in the trap of putting another check on the checklist that doesn’t move your biz goals forward.

Features? Benefits? Outcomes? When and how to highlight what your product does and why anyone should care.

Join us as we tackle these issues, try to fake each other out again…

AND help you be more profitable with your existing audience... In the latest episode of More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

Sacrificing clarity to the gods of cute and clever?

Why being vague won’t win you any customers (and how to get specific)

Plus...unless you’re a poet, ya probably shouldn’t be rhyming on the home page...K?

Join us as we tackle these issues, try to fake each other out again…

AND help you be more profitable with your existing audience... In the latest episode of More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

A new Real or Fake battle…

A goldfish has got nothin’ on you.

Plus, CustomerSpeak vs MarketerSpeak. How to know which one you’re using and why it matters.

Join us as we tackle these issues, try to fake each other out again…

AND help you be more profitable with your existing audience... In the latest episode of More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.

**NOTE: This episode was recorded prior to renaming the show More Money, More Profits.