More Perfect Marketing

In an era where marketing messages bombard us from every direction, how can businesses stand out and build meaningful connections with their audience?

On this episode of More Perfect Marketing, we explore the power of humanizing customer relationships to not only capture attention but build trust that leads to lasting success.

Picture a world where every ad you see is relevant and resonates with your needs and values. Imagine never rolling your eyes at another misaligned ad again. It sounds nearly impossible, right?

Yet, this is exactly what we explore as Nick Smith, our guest from Loud Canvas Media, shares his expertise on tailoring marketing efforts to diverse customer segments.

Understanding and connecting with your customer's unique needs is essential in today's market. Nick discusses why businesses must go beyond generic messaging and genuinely communicate with their audience in a way that matters. By delivering the right message to the right person at the right time, businesses can move from being just another brand in the crowd to a trusted advisor and problem solver.

Nick Smith is a seasoned digital marketing expert and the President of Loud Canvas Media, where he supports over 1,000 websites and 400 active clients.

With a unique journey from being a pastor to leading strategic marketing campaigns in the Pharma industry, including work on three of the top 10 most expensive drugs globally, Nick brings a deep understanding of purpose-driven leadership, rare disease strategy, and impactful storytelling.

Links Mentioned:

www.loudcanvas.com

If you’ve ever wondered why your business isn’t performing well on digital platforms or, worse, had your ad account suspended unexpectedly, then this episode is for you. We explore why digital platforms like Google and Meta have become the new gatekeepers of advertising and how this impacts your ability to reach your audience.

On this episode, I'm joined by John Horn, who shares invaluable insights into the ever-evolving landscape of digital advertising. Understanding how these platforms regulate ads can mean the difference between a thriving online presence and frustrating limitations that stifle growth.

John Horn is the CEO of StubGroup, where he helps small business owners and marketing teams struggling with paid ads to achieve real ROI. John combines expert ad management with a personalized, boutique approach that fosters close client relationships and ensures sustainable growth without the risk of unexpected setbacks like ad disapprovals or suspensions.

Links Mentioned:

https://stubgroup.com/free

As people transition from the work life that's defined their daily routine into a new phase of life, they often face unique challenges like social isolation and a lack of mental stimulation. But what if there were ways to turn these challenges into opportunities?

That's the topic we're exploring on this episode, together with Ted Prodromou, a veteran in business and marketing who is currently working on a new project connecting men who are transitioning from employment (or full-time work) into the next stage of their life.

Ted's major effort, "Epic Encore," is an online community aimed at supporting those who want to stay relevant and continue learning and working. This community will feature experts who can provide webinars and classes, and participants who can share their experiences and get guidance on building a small business or finding balance in retirement.

LINKS MENTIONED:

epicencore.life

Have you ever wished that your marketing budget could be more efficiently allocated, reaching the right people at the right time on the right platforms without the constant guesswork?

Programmatic advertising might be the solution you're looking for. It's a game-changer in the world of digital marketing, allowing businesses to serve highly targeted ads in the most relevant spaces, ultimately optimizing both reach and engagement.

On this episode we're exploring the multifaceted world of programmatic marketing with Pierce Ginzberg, the Chief Growth Marketer and owner of Electrik Kettle. He is a Florida native living in Denver and a University of Florida graduate from the College of Agricultural and Life Sciences.

He leverages 12+ years of experience and expertise in programmatic advertising, sales, and marketing to provide value throughout the customer lifecycle. His goal is helping organizations access high-quality marketing solutions. He has a diverse background in social impact, e-commerce, and food and resource economics.

Pierce has worked with mom and pop shops to billion dollar entities in sports, healthcare, and education. He is passionate about empowering brands with cutting-edge technology and data-driven strategies. He holds multiple certifications in marketing technologies, goal setting, and high performance habits.

In his spare time, Pierce is an avid audiophile, outdoor adventurer, and paw-father to two rescues named Casper and Patches.

Links Mentioned:

https://electrikkettle.com/

https://www.linkedin.com/in/pierceginzberg

Have you ever considered that the main obstacle for many nonprofits isn’t just raising funds but effectively sharing their success stories? Understanding this distinction can be the key to unlocking the true potential of nonprofit marketing.

On this episode we explore how smart strategies and data-driven approaches can elevate nonprofits in the same way they're used in for-profit businesses.

Our guest, Howard Levy, has helped hundreds of organizations overcome their inertia, wake up their brands, and reach a higher level of success. Recognizing the need for nonprofits to tell their stories more effectively to drive awareness, he founded one of the first marketing agencies focused specifically on the needs of the nonprofit sector 30 years ago.

As President of Red Rooster Group, he’s partnered with organizations across a range of causes, revitalizing their brands to remain relevant. He has helped nonprofits to update their missions to meet the moment, change their names without losing their history, reframe their stories to expand nationally or internationally, and create cohesive visual identities to connect fractured chapters.

Links Mentioned:

redroostergroup.com

Scaling a business can often feel like you’re wearing a shirt that’s just a size too small – uncomfortable and restrictive. On this episode of "More Perfect Marketing," Brad Martineau shares his insights into how businesses can grow smoothly and steadily, avoiding the common pitfalls of trying to expand too quickly without the right foundational steps.

A lot of entrepreneurs dream of rapid growth, but trying to jump to the finish line can be counterproductive and stressful. Brad brings a refreshing perspective to the discussion, focusing on foundational business principles that ensure growth is sustainable and enjoyable. He provides practical advice on the stages of business growth and emphasizes the importance of prioritizing and perfecting each phase before moving on.

Brad's "smooth scaling" framework is a step-by-step guide designed to help businesses grow efficiently. On the episode, he discusses the four main phases of this framework: Prove It, Streamline It, Market It, and Delegate It.

Creating a business that not only grows but thrives, requires more than just scaling up operations. Brad emphasizes the significance of making customers happy as the core of any business's foundation and success.

Throughout our conversation, Brad’s passion for supporting and simplifying the complexities of running a business is evident. With his structured approach and practical advice, he offers actionable insights for entrepreneurs looking to scale without the common growing pains.

Links Mentioned:

smoothscaling.co/mpm

Have you ever wondered how Artificial Intelligence (AI) can revolutionize not just the tech industry, but marketing as well? On this episode we explore the intriguing world of AI technology in content creation and marketing strategies with our guest, Laura Kamrath, as we seek to understand both the prospects and challenges AI introduces for businesses, especially small to medium-sized ones.

AI technology’s rapid advancements are reshaping the way marketing operates, offering tools that can vastly improve efficiency, customer understanding, and engagement. Integrating AI into your marketing toolkit can lead to smart automation, creating a competitive edge much like the rise of iPhones transformed mobile communications. However, with possibilities come the complexities—learning to navigate the sea of AI tools efficiently is no small feat. For business owners, AI could be the lever that catapults their success, but it requires more than just adoption; it demands understanding and a strategic approach.

Laura is a geologist with an MBA and a digital marketing agency. She started out logging oil wells and started her marketing agency - Zebra Marketing Solutions - in an oil & gas downturn in 2015 because helping people grow businesses is, as she puts it, what "lights her up."

Laura is an innovator who is always seeking a better way of doing things. She is also the co-founder of FRAXIS C-Suite, a fractional C-Suite company with 5 co-founders in different disciplines.

Links Mentioned:

Zebra Marketing Solutions - zebramarketingsolutions.com

Facebook group - zbra.live/grow

Have you ever wondered how the rapidly advancing technology and revolutionary business models shape the growth and management of businesses?

On this episode we explore the connection between business growth, digital marketing, as well as the evolving role of artificial intelligence.

Our special guest, Clayton Patterson, shares insights from his rich entrepreneurial journey, the lessons he learned along the way, and the strategic value of integrating AI in business.

Clayton is only in his mid-30s, but has already started a law firm, a venture capital investment group, a digital marketing agency, and is cancer survivor.

For those keen to dive deeper into digital marketing's principles, Clayton has written a book titled "Blast Off: What Executives Need to Know About Digital Marketing." This resource is designed for CEOs and executives who may not need to be marketing tool experts but should understand key metrics, KPIs, and SEO basics to hold their teams accountable.

The book aims to equip high-level leaders with the knowledge to have meaningful conversations about digital marketing strategies, ensuring they can manage and direct their company's marketing efforts effectively.

Links Mentioned:

claytonpatterson.com

Handling tasks that don’t spark joy or don’t translate well into effective marketing efforts is not uncommon among business owners. Many find themselves buried under tedious activities that bring little return on investment.

Have you ever wondered what it would be like to free up that time and focus on what really counts?

On this episode we explore this problem and discuss practical solutions with Jocelynn Flowers, an expert marketer who helps clients reach their target audiences effectively by promoting their unique strengths and capabilities. She addresses common pitfalls in marketing strategies and offers insightful recommendations for improving them.

Jocelynn brings a wealth of knowledge to the table, viewing each new client with respect for what they have already accomplished. This respectful approach enables her to guide clients without dismantling the foundation they have built.

Links Mentioned:

jflowersmarketing.com/5-steps

Many businesses underestimate the power of email marketing, often viewing it as an outdated or ineffective tool. But what if I told you that email marketing, when done right, could revolutionize how you connect with your audience and drive meaningful interactions?

On this episode we explore the untapped potential of email marketing with Chelsea Beauchamp, who believes passionately in its ability to achieve diverse business goals.

Chelsea is an email marketing expert who works with subject matter experts, coaches, and thought leaders. She focuses on leveraging existing resources and simplifying complex processes to maximize marketing impact. Chelsea's approach to email marketing is deeply rooted in authenticity and storytelling, making her advice both practical and engaging.

In our conversation, we touch upon the principles that guide Chelsea's work: minimalism, simplicity, intuition, and a touch of magic. These principles help her turn ordinary content into impactful narratives that resonate with subscribers. By guiding readers through a well-thought-out journey, Chelsea helps businesses transform content into a tool that makes a difference.

Chelsea also touches on the importance of clarity. In email marketing, being clear should always take precedence over being cute or clever. Clear communication, combined with a dash of personality, ensures that your message not only reaches your audience but also resonates with them.

Tune in to this episode to uncover a wealth of actionable insights and practical advice from Chelsea Beauchamp. Her expertise can help you rethink and reinvigorate your email marketing strategy, making it a powerful tool for achieving your business goals.

Links Mentioned:

minimalistmarketer.co