More Perfect Marketing

In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content creation. Join us as we uncover Hoff's innovative strategies, including the "My Change Machine" tool, and learn about his mission to influence conscious living through hemp.

In this episode, Tyler delves into the world of hemp marketing and the challenges and opportunities that come with it. Here are 3 key takeaways from the conversation:

1. Press releases and media outreach can serve as powerful tools for building authority and obtaining free marketing.

2. Tailoring marketing approaches based on each client's preferences and the audience they want to attract is crucial for success.

3. Despite limitations in advertising hemp-related products on online platforms, organic methods like SEO, word-of-mouth, and social media content creation can be highly effective strategies.

Tune in to gain insights into the evolving perceptions of the hemp industry and the innovative marketing strategies being employed to promote sustainability-focused businesses. Don't miss this enlightening discussion on how marketing can create positive change in the world. Subscribe to More Perfect Marketing for more thought-provoking content!

Links Mentioned:

hempaware.com

In this episode, we speak with Chase Neely, the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded.

He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.

Episode Breakdown

00:00 From failed singer to successful lawyer and marketer.

04:40 Original ideas are rare, appreciate diverse background, influences marketing views.

06:31 Praises quote about finding successful tactics, emphasizes need for flexibility and experimentation in business, mentions experience with Facebook ads in early days.

12:38 A conversation about working with authors and creatives, starting new client relationships, and common mistakes.

14:52 Optimized systems and increased downloads by splitting episodes. Doubled downloads with this approach.

16:40 Start with gut feeling, then use data and feedback for future growth.

22:26 Transition from partner to digital agency. Focus on expanding services. Goal: comprehensive support for clients in specific niche.

26:12 Companies should provide for customers, help others, create products and provide perspectives to build trust and relationships.

27:22 Believe in what you sell and share it responsibly.

30:45 Schedule time to understand and improve your business to achieve results. Contact Chase and his team at https://leveragebrands.co/pod

In this episode, David Baer is joined by the insightful and experienced Dave Schneider, founder of Shortlist. Get ready to dive into the world of SEO and marketing as they discuss the ins and outs of building successful businesses through effective marketing strategies. From SEO goals and website performance to the future of SEO and the importance of measuring success, this episode is jam-packed with valuable insights for marketers and business owners alike. Don't miss out on this engaging conversation as they uncover the secrets to navigating the ever-changing marketing landscape.

Episode Breakdown:

01:12 - Unlocking Ninja Outreach's Latest Ventures

Dive into the exciting world of Ninja Outreach as we unveil our latest projects. Discover how we're shaping the future of marketing, and get a sneak peek into the innovative solutions we're cooking up for you.

05:40 - The Thrill of Testing Cutting-Edge Tools

Embarking on a journey of experimentation has never been this exciting! Join us as we explore the challenges of testing new tools in the fast-paced world of marketing. Discover why staying on the cutting edge is essential for your success.

07:43 - Mastering SEO in an Uncertain Future

The future of SEO and artificial intelligence is uncertain, but we've got you covered. Learn how to find the hidden desires of your target audience, tackle their problems head-on, and stay ahead of the game. Shortlist your way to search engine optimization supremacy.

10:10 - Shortlist: The Game-Changer in Marketing Services

What sets Shortlist apart from the rest? Join us as we unravel the secrets of our hybrid agency model, offering a productized service with a laser focus on tangible results. Discover how our tailored strategies, dedicated account managers, and fixed pricing revolutionize marketing.

16:06 - Crafting the Ultimate SEO Blueprint

Unlock the secrets to a powerful SEO plan for businesses. We'll take you through the crucial steps: research, analysis, and precise targeting. It's your roadmap to search engine dominance.

18:59 - Redefining Our Path: Positioning, Landing Pages, and More

Join us as we take a closer look at our evolving journey. We'll explore how adding landing pages, evaluating clients' unique needs, and conducting thorough analyses lead to superior service. Witness the transformation of marketing strategies in real-time.

21:18 - The Road to Marketing Success: Setting Expectations

Discover the keys to marketing success by setting the right expectations for your service providers. Get valuable insights into what to demand and how to collaborate effectively for outstanding results.

26:38 - Bridging the Knowledge Gap: Why Brands Turn to Agencies

Explore why brands often lack in-house marketing knowledge and turn to agencies for expertise. Discover how agencies like us become invaluable partners in your marketing journey.

27:51 - The Art of Crafting Effective Technical Content

Not all technical content is created equal. Join us as we dissect the nuances of creating effective technical content that resonates with your audience. Learn when to use it to supercharge your marketing efforts.

31:06 - Navigating the World of SaaS and Service Businesses

Gain valuable insights into building and scaling SaaS and service businesses. Our in-depth discussion unveils the strategies, challenges, and opportunities that lie ahead in these dynamic industries.

Links Mentioned:

https://shortlist.io

Audrey Donaldson is the Founder & CEO of The Doyen Agency, an Influencer Marketing & UGC Agency connecting Influencers & UGC Creators to Brands.

In this episode, Audrey explores the collaboration between brands with influencers and user-generated content creators.

Episode Breakdown

00:01 - Influencer Marketing Unveiled: Unlock the Power of User-Generated Content

Dive into the captivating world of influencer marketing and user-generated content. Discover how harnessing the authenticity of everyday voices can skyrocket your brand's success.

05:02 - LinkedIn: The Secret Sauce of Influencer Marketing

Unlock the unique potential of influencer marketing on LinkedIn. Learn how it sets itself apart from other platforms, and why it could be your key to reaching new heights.

08:26 - Authenticity: The Holy Grail of Influencer Marketing for Sales

Explore the pivotal role authenticity plays in influencer marketing and how it can supercharge your sales. Discover the art of building trust and driving conversions.

13:18 - Navigating the Maze: Taming the Challenges of Multi-Platform Influencer Marketing

Uncover the common pitfalls influencers face when dealing with multiple platforms. Learn how to conquer these challenges and emerge as a marketing trailblazer.

16:40 - Cracking the Code: Demystifying Marketing's Trackability

Is marketing success a mystery to you? Join us as we unravel the secrets of tracking and justifying your marketing efforts. Turn data into dollars.

18:57 - Total Brand Awareness: How Content Elevates You to Top of Mind

Explore the power of content in cementing your brand in the minds of your audience. Witness how it can elevate you to the coveted "top of mind" status.

22:32 - The Social Feed Success Formula: Thriving in the Digital Limelight

Peek behind the scenes of a thriving social media feed. Discover the proven formula for captivating your followers and keeping them engaged.

25:49 - Real-World Impact: Your Neighbor Shares Unfiltered Product Experiences

Step into the shoes of a neighbor sharing their unpolished, face-to-face product experiences. Witness the genuine impact of authentic marketing.

29:16 - Niche Expertise: The Marketing Agency Redefining Health and Beauty

Join us as we spotlight a marketing agency specializing in the world of health and beauty. Unearth the strategies behind their remarkable success.

Links Mentioned

thedoyen.co

Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales.

Episode Breakdown

00:00 - Unlocking Marketing Magic: Join us as we explore the power of relationships in marketing with special guest Craig Andrews from Texas.

04:03 - Journey Through Trust: Delve into a captivating story of lost trust, differing worldviews, and a surprising revelation, all set in a memorable resort tale involving a curious incident with cow's milk.

07:34 - Mastering Persuasion: Discover how personal experiences intersect with insights from "Thinking, Fast and Slow" as we explore impulsive reactions and how they shape interactions between prospective clients and your business offerings.

11:37 - Trust-Building in Offers: Dive into the intriguing concept of first-time offers and their profound impact on trust from both the business and client perspectives.

16:34 - Beyond Audits: Learn why the bonding hormone is the key to problem-solving, and how our unique approach, including co-working workshops and expert guidance, achieves remarkable results.

17:56 - The Endowment Effect: Uncover the psychological barriers that the endowment effect poses in closing deals and how to overcome them.

23:38 - Value of Deliverables: Gain insights from a revealing client call where the importance of multiple deliverables becomes clear, especially when faced with resistance.

26:08 - Streamlined Success: Explore our efficient 1-hour first-time offer assessment process, resulting in an impressive 80% closing rate, saving time and allowing us to set competitive prices.

29:36 - Seizing Opportunities: Reflect on missed opportunities and discover why understanding your clients is the key to long-term success.

32:02 - Expert Guidance: Don't miss our guide to avoiding common mistakes and the exciting 23-day course we're offering to our audience.

Links Mentioned:

allies4me.com/moreperfectmarketing

Tobi Chapman started his career in email copywriting, recognizing its importance in various aspects of business. After working in this field for a year, he decided to delve deeper into ecommerce and email marketing.

Tobi specialized in retention marketing for direct-to-consumer health and wellness brands. His main goal was to help these brands improve their profits and retention rates at the bottom of their sales funnel.

Episode Breakdown

00:00 Building relationships, nurturing audiences, increasing sales opportunities.

Discover the secret to creating lasting customer connections that not only nurture your audience but also open the door to countless sales opportunities. Learn how to turn engagement into profit.

06:20 Utilize in-person events, webinars, and QR codes to capture email addresses easily.

Unlock the power of email marketing with tried-and-true methods. From in-person events to webinars and the magic of QR codes, we'll show you how to effortlessly grow your email list and boost your reach.

10:02 Data-driven work, implications of collecting extensive data.

Dive deep into the world of data-driven marketing. Explore the immense potential of collecting extensive data and understand how it can revolutionize your marketing strategies. Plus, we'll touch on the ethical implications.

14:20 Email marketing: compliance, engagement, and incentives.

Master the art of email marketing. Ensure compliance, ignite engagement, and discover the art of crafting irresistible incentives that keep your subscribers eagerly awaiting your next email.

17:12 Cashback: Smarter way to drive consumer loyalty.

Revolutionize your loyalty programs with the smartest approach - cashback rewards. Discover how this game-changing tactic can drive unwavering consumer loyalty while boosting your bottom line.

20:19 Emails should provide value and build relationships.

Unlock the secret sauce to effective email campaigns. Your emails shouldn't be just messages; they should provide immense value and forge unbreakable relationships. Learn the art of crafting emails that matter.

24:42 Positioning products or services as solutions.

Discover how to position your products or services not as mere offerings but as real-life solutions to your customers' problems. Elevate your marketing strategy to meet your audience's needs head-on.

27:25 Sell benefits, not pain points or problems.

It's time to transform your approach to selling. Focus on showcasing the undeniable benefits of your offerings rather than dwelling on pain points or problems. Make your customers say "yes" with enthusiasm.

Links Mentioned

everboost.co.uk

linkedin.com/in/tobichapman

Zachary J. Radford is the founder of Direct Response Secrets, He helps self funded entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun!

With two decades of experience in the trenches, he has personally seen behind over $100 million in ads.

When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.

Episode Breakdown

02:50 Advertising: Spend more, make more, drive Lambo.

Rev up your business engine! Discover how strategic advertising can turbocharge your profits, making your entrepreneurial dreams closer to reality than ever before.

05:22 Numbers are crucial in running a business.

Uncover the secret language of success – numbers! We'll show you why mastering the art of data-driven decision-making is the key to steering your business toward greatness.

08:52 Key product indicator and realistic goals for marketing.

Unlock the vault to marketing success with us! Learn how to pinpoint those pivotal product indicators and set goals that bridge the gap between ambition and achievable growth.

12:11 The right person, offer, and timing. Conversion.

Conversion magic demystified! Join us as we reveal the power of finding the perfect audience, crafting irresistible offers, and delivering them at precisely the right moment to supercharge your sales.

17:26 Lifetime value more profitable; educate, achieve goals.

The path to long-term success unveiled! Discover how nurturing customer relationships and educating them can skyrocket your lifetime value and help you conquer your business goals.

20:46 Chiropractor helps achieve oil body transformation.

Intrigued? So were we! Tune in to explore an unexpected connection between chiropractic care and achieving the body transformation you've always dreamed of.

23:44 Simplify messaging for clear understanding and impact.

Clarity is king! Uncover the art of simplifying your messaging to captivate your audience's attention and drive your message home with unforgettable impact.

27:17 Continuous evolution of messaging and branding is essential.

Stay ahead of the curve! Dive into the critical importance of evolving your messaging and branding strategies to remain relevant and irresistible in an ever-changing market.

30:47 Starting course, audio book, challenge. Business owners need this.

Calling all business owners! Don't miss out on our exclusive offerings, from courses to audio books and exciting challenges. Elevate your entrepreneurial journey with us!

Lindy Nowak spent over a decade as a creative director in New York City across multiple industries and brands including L’Oréal, Carol’s Daughter, Entertainment Weekly Magazine, and Women’s Health Magazine.

Today she is the founder of Up in a Day™: a new-to-market website service that specifically focuses on helping small business owners, entrepreneurs, and independent operators get their website up quickly, on budget, and with little to no effort on their part.

Episode Breakdown:

00:00 Unlock the Secrets:

Delve into the world of common website problems and their ingenious solutions with our expert. Your website headaches end here!

06:01 Designing the Future:

Explore the art of strategic website design, tailored for the modern user experience. Elevate your online presence with design strategies that stand the test of time.

11:01 From Wall Street to Web Mastery:

Follow the remarkable journey from a corporate career in the heart of New York to becoming a trailblazer in publishing and digital marketing. Discover how "Up in a Day" empowers small businesses through cutting-edge website solutions.

19:51 Mastering Leadership:

Gain insights from experiences in team management and systems creation. Uncover the secrets to effective leadership that can transform your business.

22:56 Rise After the Fall:

Learn how to navigate the highs and lows of business as we discuss the rollercoaster ride of initial sales success, followed by a challenging slump. Discover why coaching became the key to our ultimate triumph.

26:41 The Web Traffic Blueprint:

Unveil the blueprint for attracting visitors to your website. We begin with the art of website design, progressing to consulting services and groundbreaking online presence offerings. Watch your web traffic soar!

28:29 Niche Power Unleashed:

Explore the incredible advantages of a laser-focused approach. Discover how narrowing your focus can supercharge your ability to cater to the unique needs of your target audience. This is where your marketing journey finds its precision.

Links Mentioned

upinadaywebsites.com

Lorraine Duncan has over 30 years in business marketing and consulting experience. She runs her own digital marketing agency, Biz Gone Social, where she advises small businesses how to utilize social media in their marketing and guides them to online marketing solutions.

As well as she does the social media management for them. Lorraine is an author of the book "Shout It Out”, a social media marketing guide for business owners. Currently she teaches courses on Social Media and also speaks to groups.  She also has her own online course 13 Minutes A Day on Linkedin.

Lorraine is known as the Linkedin Super Ninja and she knows full well on how to win on Linkedin and she will teach you how to use Linkedin for your business.

Episode Breakdown:

00:00 - Unleash Your LinkedIn Superpowers: Dive into the world of LinkedIn mastery as our guest, a LinkedIn super ninja, unveils top-notch audience positioning tips that will transform your outreach game. Learn how to stand out and thrive in the competitive digital landscape.

03:44 - Navigating the Keywording Maze: Embark on a journey where a seemingly unfortunate event turned into a goldmine of knowledge. Discover how a course on keywording led to unexpected LinkedIn incarceration, but ultimately paved the way for unparalleled B2B networking success.

09:27 - Cracking the Code to Client Magnetism: Witness the power of niche specialization as we uncover the secrets to effortlessly attracting clients. Unravel the mysteries of connecting with precision, building relationships, and fostering a client base that resonates with your expertise.

13:17 - Crafting Your LinkedIn Renaissance: Explore the art of profile transformation. Learn how a simple yet impactful "About Me" section revamp and the strategic addition of contact details can revitalize your LinkedIn presence, enhancing your reach and networking potential.

15:58 - The Science of Meaningful Connections: Unlock the criteria for building a network of value-driven connections on LinkedIn. Delve into the strategies that go beyond numbers, focusing on fostering relationships that truly matter and contribute to your professional journey.

18:59 - LinkedIn's Connection Ecosystem Unveiled: Peel back the layers of LinkedIn's networking dynamics. Gain insights into how the platform promotes proactive creators and underscores the significance of first-level connections, setting the stage for amplified engagement.

24:22 - Cracking the LinkedIn Success Code: Discover the cornerstone principles for LinkedIn triumph. Uncover the magic of consistency and strategic maneuvering. Learn to leverage content repurposing, creative problem-solving, and the art of meaningful connections. Dive into the creator mode and unlock the potential of newsletters to captivate your audience.

29:14 - The LinkedIn Blueprint: Synthesize the insights from this enriching episode. Forge a roadmap that emphasizes routine, content excellence, social validation, and targeted networking. Embrace the strategies that can reshape your LinkedIn narrative.

Links Mentioned:

https://www.linkedin.com/in/lorraineduncan

Jessica Aries is a lawyer turned digital marketer who helps law firms and professional services firms perfect their digital brands online.

In this episode, Jessica helps us take a dive deep into the world of legal marketing and explore the strategies and techniques that help attorneys build their brands, attract clients, and stand out in a competitive industry.

We'll be discussing the power of building personal brands on platforms like LinkedIn, the evolving landscape of legal marketing in the digital age, and the importance of crafting a strong marketing plan.

Episode Breakdown:

00:00 - Unveiling the Power of Legal Marketing

Journey into the world of legal marketing with a seasoned attorney as our guide. Discover how the legal landscape is transformed by strategic outreach and innovative tactics. Get ready to unravel the secrets that can skyrocket your legal practice's success.

06:20 - Evolving Legal Marketing Strategies for the Future

Dive deep into the changing tides of legal marketing strategies that are tailor-made for the next generation. Uncover the blueprints to stay ahead in a dynamic legal world where traditional methods are meeting futuristic approaches head-on.

07:45 - The Revolution: Legal Firms Embrace Strategic Marketing

Witness the groundbreaking shift as legal firms, big and small, embrace strategic marketing. Explore how personal injury lawyers took the lead in the digital frontier, sparking a wave of change that's redefining the industry post-COVID. Join us in deciphering the essence of building personal brands in the digital realm.

13:46 - Beyond the Logo: The Face of the Firm

Step into the shoes of the firm's poster child, understanding how their stories and achievements become the cornerstone of a firm's identity. Learn why it's not just about legal prowess, but also the power of representation in establishing credibility and trust.

16:25 - Unveiling Lawyers' Pivotal Experiences

Peel back the layers of legal professionals as they reveal pivotal moments that shaped their careers. Through candid conversations, discover how these experiences become the bedrock of their credibility, fostering genuine connections with clients and peers.

21:24 - LinkedIn: Your Legal Networking Goldmine

Explore the untapped potential of LinkedIn as a hub for building invaluable connections within the legal sphere. Uncover the art of verifying attorneys, expanding your network, and harnessing the potency of email collection for strategic outreach.

24:37 - The Human Touch in B2B Legal Marketing

In a world of automation, discover why personalization reigns supreme in B2B legal marketing. Decode the strategies that breathe life into client relationships, forging genuine human connections that resonate in a tech-driven era.

29:43 - Amplifying Legal Content with AI

Embark on a journey into the realm of AI-powered ideation and content resonance. Learn how cutting-edge technology can elevate your legal content, ensuring it speaks directly to your audience's needs and concerns.

31:41 - From Lawyer to Marketer: Elevating Legal Professionals

Join us as we unravel the inspiring journey of a lawyer turned marketer, dedicated to empowering legal professionals. Discover transformative insights that can help you navigate the marketing landscape with finesse and success.

Links mentioned:

https://link.byaries.com/moreperfectmarketing

https://www.linkedin.com/in/jessicaaries