More Profitable Podcast | Business Podcast Strategy for Coaches and Consultants

When you open up Spotify or another preferred podcast app, what do you see?

As a podcast host, you really want your show to stand out on these apps. But listeners have so many choices, even if they narrow things down with a search for a specific subject (unless it’s really, really niche). And the options can blend together.

So how do you make sure your show doesn’t disappear in the crowd and get passed over? It starts with the first thing everyone sees: the cover art and description.

In this episode of The More Profitable Podcast, you’ll learn about how to craft your show’s description and cover art so that it grabs the attention of those you want to find it. I’ll reveal how to update these podcast elements so that your show can reach the goals you desire.

2:56 - The art of creating an attention-grabbing cover graphic for your podcast

6:18 - Why I use an image of my face as part of the cover art for The More Profitable Podcast

9:36 - Why it both DOES and DOESN’T matter what you say in your podcast description

11:40 - The questions you should be answering when putting together your podcast description

14:25 - How often you need to update your show’s description

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Description and Cover Art

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Your podcast outro is highly-valuable real estate. Anybody who lasts long enough to hear it is on your “best listener” and “most interested leads” list. Therefore, you want to make sure it’s good!

Much of what you need for a great podcast intro also applies to your show’s outro. So in this next housekeeping episode of The More Profitable Podcast, you’ll learn about how to craft the perfect podcast outro. I’ll teach you how to position it so that it works best to help you create the leads and sales you want to generate for your business.

1:46 - Why you should update your outro yearly

3:09 - The goal of your podcast outro and three ways you can set it up

7:49 - One thing I absolutely don’t recommend you do with your show’s outro

9:34 - How long your podcast outro should be

10:30 - Quick dos and don’ts of crafting the perfect podcast outro

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Outro

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New listeners to your podcast usually get their first impression from the intro. Is yours as effective as it can be?

This is the first part of actually getting into the foundational pieces of your podcast in this housekeeping series. If you happen to be a new listener of The More Profitable Podcast looking to launch your show, this is a good episode to start with. And if you’re an older listener with a podcast, it’s a good refresher to clean up or update things if you haven’t done so in a while.

Today on the show, we’ll revisit the four checkpoints for how to craft the perfect podcast introduction. This is one aspect of podcasting where we tend to have a “set it and forget it” approach. But you’ll learn how to make sure it’s (still) doing the job you want it to for your show. 

2:42 - How often should you update your podcast intro

4:55 - The purpose of your podcast introduction

7:18 - A little something special we do with The More Profitable Podcast intro

8:16 - My strong opinions on how you should structure your podcast intro

12:58 - Quick dos and don’ts of crafting the perfect podcast introduction

Mentioned In Podcast Housekeeping: How to Craft the Perfect Podcast Intro

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This is not the episode I had planned for today, but I had a question come up in a conversation with a client recently and it gave me a desire to do something a little behind the scenes. So that's what we're going to do today. I'm going to take you into the aftermath of my mid-year review.

During their mid-year review, my client asked some really great questions about how I make decisions around what to do next with my own show. And I thought this would be an opportunity for me to really practice transparency and take you into my own thinking as I share my three goals for the back half of this year.

What I want you to understand before we get into this is you're going to notice that the why is often sales-driven. And I want you to use that as the permission slip to make sales-based decisions more frequently in your own show. Because in almost every case, it ultimately comes down to sales. It is an offer first situation. Because every bit of content that happens here is intentionally built to drive you to a decision.

0:54 — Why this behind-the-scenes episode came about and what my client asked

4:00 — How every piece of content is intentionally built to drive you to a decision

5:35 — Goal #1: Testing a new opt-in that's integrated with the content

6:42 — Building assets instead of just episodes and thinking about long tail discovery

11:41 — Goal #2: Building another repeatable series focused on launching

14:29 — How mid-year review is really the start of next year planning

16:05 — Building intentional assets to sell my pillar offerings

18:00 — Goal #3: Having more conversations through guesting and potentially bringing guests on

20:35 — The desire to build more community and relationships

26:01 — How all of these goals tie together and thinking more holistically about your show

Mentioned in My 3 Sales-Driven Podcast Goals for the Rest of the Year

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If your podcast is leaving you feeling a little stuck as you're doing your mid-year audit, the answer is almost never to burn it down and start fresh. I get the instinct to grab the lighter. It's more exciting, frankly more fun, because we don't have to look real hard. We can blame the podcast instead of our approach to the podcast.

But here's the thing about overhauls. They're usually expensive, they cost you a lot of energy, and they just push these feelings down the road with wasted time—especially if you never fix the core real center issues of your show.

In this episode of The More Profitable Podcast, I'm walking you through what a real tune-up looks like instead. We're talking about auditing your current content to find the leaks, reviewing your CTAs to make sure they're built for sales (not just performative), shifting your episode planning to think pathways instead of value, and evaluating whether it's time to get support with your production process.

Because you don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

1:41 — When the instinct to overhaul isn't based in data but feelings

2:23 — Why overhauls are usually the wrong move and what they really cost you

3:06 — The procrastinate planning trap and how it feels productive without impact

6:17 — Tune-up step 1: Audit your current content to find what's converting and what's not

7:25 — How to use conversations and feedback to identify your most impactful episodes

8:46 — Building mechanisms for people to talk back to you

11:22 — Tune-up step 2: Looking at your CTAs and whether they're built for sales or just performative

12:43 — Why this episode is built to be a sales tool, not give you more ideas

13:54 — How to frame calls to action as the fix for your clients

15:46 — Tune-up step 3: Think pathways, not value when planning episodes

16:23 — Why your emphasis on being valuable is detrimental to your listener and business

17:46 — Tune-up step 4: Evaluating your production process and whether it's time for support

19:15 — Signs it's time to get help with your podcast strategy

Mentioned in Why Your Podcast Needs a Tune-Up, Not a Total Overhaul

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If you're going through your content audit, reviewing your CTAs, doing your episode planning, and noticing you've got good consistency with downloads but inconsistent results getting people on sales calls—or if instead of feeling inspired and excited, you're in a constant state of overwhelm and dread—it's time to get help.

You don't need to overhaul your show. You don't need to burn it down. You need a strategic tune-up with an expert partner.

Inside the Podcast Strategy Intensive, we start with an audit, go into planning, and build your next 12 weeks of your podcast together. You are closer than you think to having a podcast that works more effectively than it does right now.

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It's easy to get stuck in gear and hosting choices and building new pages for your website when you're launching a podcast. But when we're using this as a tool to market our business, some things have got to be lined up from the jump so we actually see the results we want to see.

I have conversations with potential podcasters all the time where we end up talking about how many downloads they should expect, how quickly they'll see sales, or swinging the pendulum the other way, how long they have to provide value before they're "allowed" to make an offer. These are crazy questions because ultimately, they're not going to get you anywhere.

In this episode of The More Profitable Podcast, I'm zooming in on three mistakes I see business owners making when they launch their show. And I want to be really transparent with you. If you launch your podcast and manage to completely sidestep making any of these mistakes, congratulations, you're great. But you've also got to watch out that these don't sneak up later because they absolutely can if we're not paying attention.

1:00 — The questions that won't get you anywhere and why chasing vanity metrics won't build your marketing engine

3:37 — Mistake #1 Not understanding the clear purpose your podcast serves in your business

5:37 — Why you have to understand why for you and your business now is the right time

8:50 — The red flag to watch for when someone else is assigning you a podcast

11:52 — Mistake #2 You start with the wrong content and the belief that you need to prove yourself first

13:26 — The two bad things that happen when you only give and never make the ask

17:50 — Why you can't be so focused on value that you forget to make an ask

19:22 — Mistake #3 Forgetting to market your episodes after launch

21:14 — How to build episode marketing into your process from day one

22:03 — Why it's harder to market your sixth episode than your first

25:12 — How the Podcast Launch Accelerator helps you avoid these mistakes

Mentioned in The Launch Mistakes That Cost You Sales — and How to Avoid Them

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Inside the Podcast Launch Accelerator, we map out your sales strategy, build your content strategy, and understand the impact on your marketing plan so your show delivers results from day one.

No more hoping it works. No more guessing at content. Just a podcast built to generate and convert leads.

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It's time we tackle a topic that can be a bit daunting – getting ready to work with a new podcast production partner. Whether you've been DIYing your podcast or working with another team, there are some crucial things you need to have in place to make the transition smooth and successful.

Here's the thing: we've onboarded clients this year who fell into two camps. Some were convinced they needed way more than they actually did, which delayed them from getting the support they needed. Others worked with production partners who were less than willing to hand over what rightfully belonged to them. Sound familiar?

In this episode of The More Profitable Podcast, I'm breaking down the four essential items you need to have ready before you start with a new production partner. Trust me, having these sorted out will save you a ton of headaches and help you hit the ground running. We're talking podcast host credentials, website access, music files, and all the creative assets that should belong to YOU.

3:00 - Why podcasters often assume they need more than they actually do and how some production partners make transitions unnecessarily difficult

6:45 - Your podcast host credentials are non-negotiable – here's why you need access to your Libsyn, Buzzsprout, or Spotify for Podcasters account, even if you never log in

10:30 - How to properly set up website access for your podcast production team while maintaining full control over your site

14:20 - Who really owns your podcast music and intro/outro files? (Spoiler: it should be you, even if they purchase it on your behalf)

18:15 - Why every template, graphic, and creative asset made for your show belongs to you and how to ensure you get them

22:00 - The questions you absolutely must ask any potential podcast production partner before signing a contract

Mentioned in 4 Things You Need Before Hiring a New Podcast Producer

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Your podcast went quiet. Now you’re ready to come back.

Whether the break was intentional or your show just faded out, the question isn’t how to restart, it’s how to avoid ending up back here again.

In this episode of The More Profitable Podcast, we’re getting clear on what needs to happen before you hit record again. Because if you don’t look at what caused the break in the first place, you’re likely to repeat it, just with a different intro track.

This isn’t about guilt. It’s about clarity, capacity, and building a plan that actually works this time around.

1:15 — The two questions people always ask when coming back to their podcast (and why they’re not the ones that matter most)
5:02 — What really caused your break (and how to look at it without spiraling into shame)
11:49 — Why reconnecting with your purpose for podcasting is the key to building something sustainable
17:18 — How to turn that clarity into a plan that matches your actual schedule and capacity
24:42 — What needs to change in your process to avoid ending up in this same spot again

Mentioned in How to Relaunch Your Podcast Without Burning Out Again

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Let’s build your plan. Book a Podcast Strategy Intensive, and we’ll map out the next 12 weeks of your podcast, audit what’s working, and clean up what’s not. This is your chance to return with clarity, consistency, and a show that actually supports your business.

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You're doing more episodes. Adding special series. Creating private podcasts. More and more and more.

But here's the thing…doing more of something that's not currently working isn't going to get you better results. It's not that your audience needs more content from you, they need different content from you.

In this episode of The More Profitable Podcast, I'm breaking down four key lessons from high-performing podcasts that are actually making a difference in their brands and businesses. And by high-performing, I don't mean downloads. I mean shows that are generating leads, converting sales, and building leverageable assets.

These aren't about adding to your to-do list. They're about refining what you're already doing so your show gets more juice for the squeeze. Because when we stop trying to prove how smart we are and start meeting our audience where they actually are, everything changes.

0:55 — Why "more" isn't the answer (and what actually works instead)

2:04 — The four places to put your energy that don't require creating more content

4:02 — Why mindset shifts are tactical, not airy-fairy

8:26 — Lesson #1: High-performing podcasters are obsessed with their audience

10:31 — Why I'll never give up sales calls (and what they teach about content)

11:07 — How I use Fathom to mine sales calls for content gold

14:05 — Lesson #2: They strategically plan their content

16:37 — Lesson #3: They have offer-aligned content with clear CTAs

19:34 — Lesson #4: They have systems and support that prevent burnout

23:10 — What you can steal: Start with sales, map to buyer readiness, build systems

24:41 — How a podcast strategy intensive can help you implement these lessons

Mentioned in What High-Performing Podcasts Do Differently (That You Can Steal)

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The shows that are getting real business results aren't riding on vibes, they're intentional. They're moving forward with a plan and with support.

If you're realizing your podcast doesn't really have a plan, doesn't really have a system, or maybe you thought you had them, but they aren't delivering the way you want them to, then it's time.

Book your Podcast Strategy Intensive and let's sit down to see where your show is now, talk about where you want it to go, and plan the road to get there, including your next 3-4 months of content.

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It’s June. Month six of twelve. Which means yes, it’s “mid-year check-in” season.

And while everyone else is shouting about how behind you are, I want to do something different.
 I want you to slow down. Get honest. Actually check in. Not because you’re supposed to, but because you need to know if your podcast is doing its job.

In this episode of The More Profitable Podcast, we’re talking about what a real mid-year audit looks like, the signs that your content isn’t pulling its weight, and how to fix the gaps before you hit the busiest sales season of the year. I’m also sharing why summer is the best time to do this work and how one small mid-year adjustment turned into a repeatable, revenue-driving series I still use today.

If your podcast isn’t setting you up for Q4 success, it’s not going to fix itself. Let’s get your show back on track. 

1:20 — Why it’s not just about your podcast and what else you should be checking

3:12 — The real reason I almost didn’t make this episode (and why I’m glad I did)

5:06 — What happens when you avoid a mid-year check-in

9:00 — Mid-year audits aren’t a pass/fail test (and what they actually are)

9:24 — Why summer is the best time to make changes

13:00 — How one mid-year tweak turned into one of my most downloaded series

14:20 — Quick signs your podcast needs a tune-up right now

19:00 — The key audit questions you need to be asking

20:30 — Why episodes aren’t enough — you need assets

21:42 — What we’re doing inside Profitable Podcast Summer Camp to fix this

22:29 — Why now’s the time to build a podcast that fuels your business

Mentioned in Signs Your Podcast Needs a Mid-Year Tune-Up

The Podcasters Who Sell More in Q4 Are Doing This Now

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