More Sauce: Design for Growth

In today’s episode of the More Sauce podcast, Ben uncovers a clever TikTok hack you probably haven't heard of yet.

He also shares tips on how to discover what's trending on Instagram and explores the top 3 causes of creative bottlenecks that could be holding you back.

Plus, Ben dives into what keeps him inspired after over 20 years in the creative industry. Don’t miss this episode packed with insights and actionable advice!

In today’s episode, we’re diving into the biggest mistake every business is making on Instagram and how you can avoid it. Plus, we’re breaking down how to craft the perfect creative brief for your agency or design partners to get the best results. Tune in for practical tips and insights to level up your Instagram strategy and improve your collaboration with creative teams!

10 Content Growth Hacks!

In this episode, we explore an exciting new Instagram feature designed to boost engagement with your existing audience.

Tune in as Ben shares insights on the one critical factor holding back your organic growth on TikTok and Instagram. Whether you're struggling with engagement or looking to scale your social media presence, this episode is packed with actionable tips.

Resources Mentioned:

In this episode of the More Sauce podcast, host Ben discusses the latest must-know updates and brand strategies that could make or break your visual identity.

First up in Captain's Discovery: What if I told you Instagram’s latest update could completely disrupt your perfect grid? Ben reveals how the shift to a 4:3 dimension could impact your feed—and why you need to act fast to stay ahead. Find out what this change means for your content and how to adapt before it’s too late.

Next, in Anchor's Ahoy: Could your logo be holding your brand back? Ben uncovers the secret to responsive logo design and why having just one logo isn’t enough. Learn how to create multiple variations to ensure your brand stands out no matter where it appears. Are you missing a key logo design strategy that could set your brand apart?

Finally, in Behind the Agency: What happens when a creative agency faces unexpected turbulence? Ben shares an inside look at what’s been happening at 55 Knots, from navigating a major business pivot to overcoming team challenges. But here’s the twist—this turbulence might be the spark needed to reignite creativity and bring the team closer together.

Need some killer design?

Visit ⁠55knots.com.au⁠ to start your free trial!

In this episode of More Sauce, I explore how learning Tagalog over the past two years has reshaped my approach to managing offshore creative teams.

From the surprising impact on campaign design to the importance of direct communication, discover how language skills can influence leadership.

Captain’s Discovery:

Anchor’s Ahoy:

Behind the Helm:

Tune in for tips, reflections, and a fresh perspective on bridging cultural gaps in the creative industry.

Try Adobe Podcast

Visit 55knots.com.au to start your free trial!

Welcome Back!

It’s been a while, and I’ve missed you! The 'More Sauce' Podcast is back, reinvented and reimagined, to bring you the best tips and tricks to use design to grow your business.

What to Expect:

Tune In!

Check out

https://www.submagic.co/

https://www.opus.pro/

Today, we're sailing into the territory of Premium Outsourcing. It's a realm many have ventured into, yet few seem to conquer. Are you ready for the journey? Well, anchor's aweigh!

So, let's face it. One of the major reasons we tend to outsource is to save money.

However, there's a fine line between budgeting and underpaying, and that's where we often get it wrong. Have a listen and let me explain.

Get ready for another enlightening episode of 'More Sauce' with your host, Benjamin Williams, as we delve into the crucial world of outsourcing. This episode unravels the '3 Honest Truths About Outsourcing', providing must-know insights for entrepreneurs, leaders, and business owners alike.

We debunk the notion that outsourcing is merely about cost-cutting, highlighting its role as a strategic partnership that brings valuable expertise into your business.

Communication's pivotal role in bridging cultural and language gaps gets its fair share of the spotlight, as does the significance of viewing outsourcing as more than just a transaction - it's about building and nurturing a mutually respectful relationship.

Join us in this episode as we unveil these truths to help you optimize your outsourcing efforts.

Today is my 4th year in business.
Instead of just bragging about my successes,
I thought I'd share my biggest blunders as a founder
so you can avoid them.
Here are the four dumbest things I did:
- I got too obsessed with one idea and refused to change direction even when it made no sense. Don't be like me - pivot if you need to!
- I started chasing shiny new ideas and needed to remember about the main business. Rookie mistake, I know—goodbye growth.
- I held on to clients who were more toxic than an overripe avocado. Listen, not every client is worth the money - trust me, your mental health and your team will thank you.
- When things got stressful, I stopped taking care of myself. Pro tip: don't do that. It's hard to run a business when you're a walking zombie.
So.. happy 4 years to us!

On today’s episode, we’ll discuss why it’s important to identify your ideal customer, how to do it, and how to effectively target them to grow your business.