On this episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki sit down with Michael Richardson, VP of Product at Index Exchange to break down ARTF — the Agentic Real-Time Framework.

Michael walks through what ARTF actually is, why ad tech needed a new interoperability standard beyond OpenRTB, and how containerization is enabling companies to run custom logic directly inside publisher infrastructure at scale. Also, how ARTF fits alongside emerging standards like AdCP, why agencies should be paying attention right now.

If you're building in ad tech, running a curation business, or just trying to understand where the open web goes from here — this one is essential listening.