In this episode of the More Than a Brand podcast, host Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, dives deep into the crucial transition from manual customer management to scalable retention systems. Lindsay discusses the common pitfalls scaling businesses face around the $100-150K mark, emphasizing the importance of customer retention over acquisition. She explains three critical reasons why businesses struggle to retain customers: the lack of post-transaction relationship strategies, focusing on symptoms rather than systems, and ineffective onboarding processes. Lindsay also shares insights on using the RISE method—Research, Innovate, Strategize, Evolve—to identify and fix the root causes of customer churn. The episode concludes with practical steps to audit and enhance your customer experience, ensuring it remains clear, intentional, and sustainable.

00:00 Introduction to More Than a Brand Podcast 00:51 The Struggles of Scaling Businesses

01:19 The Importance of Customer Retention

02:51 Reason 1: The Dropped Feeling

06:11 Reason 2: Fixing Symptoms, Not Systems

07:27 Reason 3: The Onboarding Gap

08:46 The RISE Method for Customer Experience

10:46 Conclusion and Next Steps

11:29 Closing Remarks and Subscription Reminder

Mentioned in this episode:

Learn about Flowtribe

FlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services.

He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional.

Join us for an insightful discussion on dreams, identity, and the pursuit of importance.

Get to know more about Matt and his company at: https://eightx.co/

Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agency

Learn more about our services: https://fierceified.agency/

Mentioned in this episode:

Intro to More Than A Brand

Thanks For Listening

Automate to Elevate: How Flow Lab is Revolutionizing Customer Journey Audits

In this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks efficiently. This episode is a valuable listen for service providers looking to productize their expertise and optimize their customer journeys.

00:00 Introduction and Personal Story

01:40 The Problem with Manual Audits

04:51 The RISE Method Framework

06:27 Automating the Research Phase

07:35 Building Flow Lab

09:06 Flow Lab in Action

13:36 Lessons Learned and Advice

15:25 Conclusion and Launch Announcement

Get access to FlowLab at https://flowlab.fierceified.agency/ and used code FOUNDERS50 before August 31, 2025 to get 50% off the first 6 months.

Follow us on Instagram @fierceifeid.agency

The Art of Post-Sale Customer Engagement with Ken Rapp

In this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates.

Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI cautiously to enhance personalized customer journeys and highlights the significant impact of customer retention and referrals on a business's success.

00:00 Introduction to More Than a Brand Podcast

00:42 Meet Ken Rap: Co-Founder of Blustream

01:08 Ken's Personal Story and Interests

02:30 Understanding Blustream's Mission

09:04 The Role of AI in Customer Engagement

14:23 The Genesis of Blustream

20:17 Final Thoughts and Contact Information

23:18 Closing Remarks and Social Media

Learn more about Blustream at: https://blustream.io/

Visit our website at https://fierceified.agency/

Join The FlowLab Waitlist: https://fierceified.myflodesk.com/flowlab

In this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the importance of empathy and love in our systems. He introduces The Bliss Method, which stands for "build love into scalable systems," and shares his vision of transforming random acts of kindness into a more systematic approach that fosters continuous empathy and compassion. Stephen reflects on the natural maturation process of empathy and how it evolves as we grow, encouraging listeners to integrate love into their personal and professional lives.

Join us for an inspiring discussion on building a more empathetic world.

[00:00:38] Systems of love in marketing.

[00:09:10] Emotional connection in marketing.

[00:14:23] Higher purpose in business.

[00:16:22] AI and marketing integration.

[00:21:53] Marketing for small businesses.

[00:27:17] Normal vs. New Normal.

Learn More:

Join our CX Experience Vault to help you transform your customer experience: https://courses.morethanabrand.co/experience-vault/

www.Fierceified.agency

Learn More about Stephen 👇🏾

AICMO: aicmo.io

The Bliss Business Podcast: https://www.theblisspodcast.com/

Mentioned in this episode:

Join our Experience Vault

Discover The Experience Vault—a customer experience (CX) hub designed for solopreneurs, growing founders, and scaling CEOs ready to turn clicks into clients and clients into loyal fans. Inside the Vault, you’ll find tools, trainings, and strategies to optimize every stage of your customer journey—from awareness to retention. Whether you’re DIY-ing your way to visibility or leading a growing team, The Experience Vault gives you big-brand CX tactics built for real-life entrepreneurship.

Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency.

Join us as we dive into:

Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit.

The transition from New York City to Chicago and how it influenced his business approach.

The importance of human factors in branding and how to measure success beyond just numbers.

The role of AI in branding and the delicate balance between technology and the human touch.

Jose's vision for Alta and the type of clients he aims to work with in the future.

Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand!

Connect with Jose:

Website: alta.design

LinkedIn: Jose Pablo Dominguez

Follow Us:

Instagram: @fiercified.agency

Facebook: Fiercified Creative and Consulting

Hit that subscribe button and join us for the next episode!

In the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the founder of Michelle Mae, a fashion brand dedicated to providing stylish and comfortable clothing for women of all sizes. Ashley's journey is not just about building a successful business; it's about creating a positive impact on the lives of others, particularly women entrepreneurs.

Ashley emphasizes that her identity extends beyond her roles as a business owner, wife, and mother. At her core, she aims to leave a positive mark on everyone she encounters, whether personally or professionally. This philosophy is reflected in the mission of Michelle Mae, which was born out of Ashley's frustration with the fashion industry's lack of options for women of all sizes. She recognized a gap in the market for quality, fashionable clothing that didn't come with inflated prices based on size.

One of the standout features of Michelle Mae is its commitment to fostering a community among its retailers. Ashley has created a private Facebook group for boutique owners who carry her brand, allowing them to share experiences, photos, and support one another. This collaborative environment sets Michelle Mae apart from other wholesale brands, as it emphasizes relationship-building over mere transactions. Ashley believes that when businesses prioritize people over profits, success naturally follows.

For those juggling multiple roles, Ashley offers valuable advice: take a breath and reassess your priorities regularly. Time is a precious currency, and being mindful of how it’s spent can lead to a more fulfilling life. She encourages others to live without regrets and to focus on what truly matters.

In conclusion, Ashley Lacer's story is a testament to the power of a people-first approach in business. Through Michelle Mae, she is not only redefining fashion for women of all sizes but also creating a supportive community that uplifts and empowers others. Her journey serves as an inspiration for entrepreneurs everywhere to prioritize relationships and integrity in their business practices.

Get to know Ashley at:

Instagram: https://www.instagram.com/entrepreneurAshley/

https://www.michellemaewholesale.com/

Customer expectations are changing, and it’s time to keep up. In this episode of More Than a Brand, we’re diving into the five most impactful CX trends for 2025. We’re talking about:

• Writing copy that’s concise, convincing, and cuts through the noise during the purchase phase.
• Balancing short-form and long-form content to create awareness and close sales.
• Saying goodbye to fake urgency and hello to smarter, more authentic pricing models.
• Leveraging AI as a powerful tool for personalization and problem-solving while keeping the human connection alive.
• Crafting retention strategies that meet customers where they are, ensuring loyalty and growth.

This episode is more than just predictions—it’s a roadmap for building stronger, smarter CX strategies. Ready to take your brand to the next level?

In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like forgetting to print addresses on wedding invitations. Despite the mishap, Lindsay highlighted the valuable lesson she learned from the experience - the importance of having a process and being organized to avoid similar mistakes in the future.

The conversation emphasized that everyone faces challenges and makes mistakes, even successful entrepreneurs. By sharing these stories openly, it helps others feel less alone in their own journeys. Angie mentioned a prominent entrepreneur who appeared successful from the outside but had faced numerous setbacks and challenges in building their business. This example illustrated that success is often accompanied by struggles and imperfections behind the scenes.

The key takeaway from the episode is that authenticity and transparency in sharing struggles can create a sense of connection and relatability with others. By being open about the ups and downs of entrepreneurship, individuals can inspire and support each other through shared experiences. This approach fosters a community where individuals feel understood, validated, and encouraged to keep moving forward despite setbacks. Ultimately, embracing authenticity and transparency can help individuals navigate challenges with resilience and empathy, knowing that they are not alone in their journey.

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music Credit: Trust The Vibes by Vincent Tone

A Podcast Launch Bestie production

Want to connect with Angie? Find her over on TikTok @angiemjordan

In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal brand. Angela shares her personal journey of transitioning from a psychotherapist, where she maintained a neutral presence, to a personal brand where visibility and sharing opinions were crucial.

1. Transition Challenges: Angela's experience exemplifies the challenges individuals face when moving from a behind-the-scenes role to becoming the face of their brand. The shift required her to step out of her comfort zone, share her values, beliefs, and opinions, and be more visible to her audience.
2. Mindset Shift: The transition demanded a substantial mindset shift. Angela had to overcome insecurities about being visible, sharing personal aspects, and being outspoken about her beliefs. This shift in mindset was vital for her to effectively represent her personal brand and connect authentically with her audience.
3. Visibility and Consistency: Building a personal brand necessitates consistent visibility and sharing of opinions. This transition from a neutral role to a personal brand underscores the importance of mindset in embracing visibility, maintaining communication consistency, and confidently sharing expertise and values with the audience.
4. Mastering Emotions: Angela stresses the importance of mastering emotions and mindset when stepping into the spotlight. The ability to navigate insecurities, handle the spotlight, and maintain clarity and perspective in sharing opinions and values is crucial for a successful transition to a personal brand.
5. Impact on Brand: The episode highlights how mindset plays a pivotal role in shaping the perception of a personal brand. A positive and confident mindset can enhance brand authenticity, credibility, and audience connection, while a negative or insecure mindset can impede brand growth and impact.

In conclusion, the episode featuring Angela Williams underscores how mindset significantly influences the transition from a neutral role to a personal brand. Embracing visibility, authentically sharing opinions, and mastering emotions are essential for building a successful personal brand that resonates with the audience.

Connect on IG @fierceified.agency

For more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/

Learn more about Fierceified Creative and Consulting at https://fierceified.agency/

Music Credit: Trust The Vibes by Vincent Tone

A Podcast Launch Bestie production

Visit Angela Williams on her website at  https://www.angelamarie.co or tune into her podcast The Bigger Braver Life Show on all major streaming platforms.