More Than A Brand: CX Podcast

Prepping Your Business for a New Hire


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Build the PORCH Before Your First Hire: The Pre-Hire Foundation That Protects Client Experience

Lindsay Tramel-Jones explains that founders near their first hire often ask “Am I ready to hire?” instead of “Is my business ready for someone else to do the work?” She introduces the PORCH framework—a five-part pre-hire foundation that helps a new employee or long-term contractor integrate into a service business without client experience “drift”: Persona (document your client psychology), Onboarding (a structured 30-day plan for observing, practicing, and owning relationship standards), Roadmap (specific tasks, cadence, and escalation standards), Conduct (defined expectations for client-facing communication), and Heart (the emotional target at each stage of the client journey). She provides one diagnostic question per dimension, explains how to score readiness (0–5), and invites listeners to a $20 live virtual workshop on June 5 at 12:00 PM ET.

00:00 First Hire Anxiety

01:11 Ready to Hire vs Ready Business

02:06 PORCH Framework Overview

06:19 P Persona Defined

07:47 O Onboarding Plan

09:00 R Roadmap Battle Rhythm

10:34 C Conduct Standards

11:59 H Heart Emotional Targets

13:21 Score Your Porch

15:55 Next Steps Workshop Invite Learn more about Hire With Intention Workshop

17:12 Final Takeaway

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More Than A Brand: CX PodcastBy Lindsay Tramel-Jones