Hey pod pals! After having the privilege of being a guest on her podcast, Lorraine Ball is joining me on this episode for a friendly episode swap! Lorraine is the host of the podcast, More Than A Few Words, a marketing conversation for business owners, AND a production of her marketing company, RoundPeg. Lorraine is a great sport during "podcast confessions", and is generous with what she has experienced and learned after years of producing a show to complement her marketing agency. 

 

Podcasting Smarter Tips From Lorraine: 

Don't be afraid to experiment with formats for the longevity and success of your show. Keep what works and dump what doesn't.

Initially, her podcast allowed her to showcase companies she worked with, and they would often return the professional favor by mentioning her company on their marketing channels.

Live call in shows are a bad idea. 

Longer shows are not always better. Her show improved when she gave herself permission to do a shorter show and to edit out the less compelling parts of a recording. 

Know why you are podcasting, and let that direct all of your decisions. 

She started including the podcast in RoundPeg's weekly newsletter and it drastically improved the open rates. 

Her podcast has helped her land clients.  

She now makes social media graphics for her guests. The images showcase them nicely, making it more likely for them to promote their episode. 

More than anything else, have fun. If you are enjoying the show, your guests will too. 

 

Lorraine's hypothetical podcast about her life: "Well, I Didn't Expect That!"

 

Lorraine's Fantasy Podcaster: Ruth Bader Ginsburg 

 

Listen to More Than A Few Words on Podbean, iTunes, and Stitcher!