More Than Business with Cinderella

Inspired by International Women’s Day, this episode dives into Ife’s experience building a braids brand, tools she uses, her challenges as a woman in business, and advice for others.

Real stories. Real women. Real growth.

She’s building Shibi's braids & The Braids Brand — and doing it on her own terms.

💬 Are you a woman in business?

Join the conversation! Share this with a Woman in Business you know!

Timeless Sound Credit:

ISKABA | Sax Instrumental Cover ft. MaestroBobby

Ten Over Ten Instrumental by Neato C

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Entrepreneurship is a deeply personal journey.
So what really holds us back when trying to grow a business—especially one that’s shaping us in the process?

In this episode of More Than Business with Cinderella, we take a brief but honest dive into the internal and external things that can stop us from fully owning our growth, our craft, and our brand.

• Announcements and exciting updates — including our official rebrand

• Introduction of our special segment celebrating African women in business

• Reflections on the personal side of building something sustainable in Africa

✨ Stay connected & never miss a beat!
👉 Join our mailing list for future updates, resources, and plans.

When you’re building a business, it’s easy to put everything else on hold — sleep, rest, even your health. But the truth is, your business needs you healthy, rested, and well to truly thrive.

In this episode, we’re talking about why self-care isn’t selfish, how burnout shows up quietly, and what you can start doing today to protect your energy while growing your brand.

Whether you’re running solo or managing a small team, this is your reminder: you are your business’s biggest asset.

We share Business and Marketing Tips On social media too! Follow us on Instagram | TikTok | Facebook @rellosocial

Patience isn’t just waiting—it’s how you keep showing up, staying consistent, and pushing through the tough moments in business. In this episode, we dive into what practicing patience really looks like when running a small business and the mindset shifts that help you stay focused.

What patience feels like in business:
00:00 – Introduction

03:14 – Recognizing where I am and what I have
04:48 – Avoiding the comparison trap
07:22 – Working with what I have instead of waiting for perfect
08:51 – Making decisions from confidence, not fear

Thanks for tuning in! Don’t forget to subscribe and follow for more business tips and stories. Find me on:

Rello Social - Instagram , TikTok, YouTube

As business owners, we often prioritize growth and success, sometimes at the expense of our own well-being. This can lead to stress, burnout, and a decrease in productivity.

In this episode, we explore the importance of mindfulness in business. Discover practical tips to:

Let's start 2025 with a renewed focus on balance and well-being.

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Empowering Women Through Fashion: A Conversation with Esinu of NINIE

In this episode, we dive deep into the world of fashion with Esinu, the visionary founder of NINIE. Discover the inspiring story behind this Ghanaian fashion brand that celebrates the strength, beauty, and intelligence of women.

From overcoming challenges to launching the empowering "Boss Lady" collection, Esinu shares her journey and the values that drive her brand.

Ready to unleash your inner boss lady? Check out NINIE's latest collection today!

Ninie's Instagram: https://www.instagram.com/ninie__gh

In this episode, we dive into the fears many business owners face when it comes to pricing, talking about money, and confidently asking for payment for their services. We explore how inherited and personal money beliefs—like the idea that "money is the root of all evil" or the fear of being seen as greedy—can shape how we approach finances in our businesses.

We’ll also debunk common myths, such as:

If you’ve ever struggled with setting your prices or valuing your work, this episode will help you understand and overcome those challenges. Tune in for insights and strategies to approach money with confidence in your business journey!

Bonus for business owners & service providers:

Best bookkeeping tool for businesses in Africa: Get Free 30 days on KeepUp store | ⁠Signup Now: ⁠https://keepup.store/rello

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In this episode, we sit down with Ife, a talented entrepreneur who's built a thriving handmade braid wig business in Nigeria.

Ife shares her inspiring journey, from overcoming challenges to building strong customer relationships. She emphasizes the power of starting where you are, regardless of your circumstances.

Key Takeaways:

🔘The importance of starting small and building momentum.

🔘Overcoming self-doubt and limiting beliefs.

🔘Building strong customer relationships.

🔘The power of persistence and hard work.

🔘Whether you're a budding entrepreneur or an established business owner, this episode offers valuable insights and inspiration.

⭐Meet Ife:

Ife is a creative and hard working Entrepreneur build a thriving handmade braid wig business in Nigeria and can be found on social media:

Twitter: ⁠https://x.com/Shibis_Braids

⁠Instagram: ⁠⁠https://instagram.com/shibisbraids

Thank you for listening! We hope Ife's story inspires you to chase your entrepreneurial dreams by starting where you are, with what you have!

Follow us on social media for more inspiring content!

https://x.com/rellosocial

https://instagram.com/rellosocial

Starting a business can feel overwhelming, especially when you’re focused on what you don’t have—enough money, time, or resources. But the truth is, success begins when you shift your focus to what you do have: your skills, your knowledge, and your drive.

In this episode, Our host Cindy shares her own journey of starting with limited resources and how she learned to reduce procrastination, build momentum, and make progress despite the odds. These lessons aren’t just for those starting out—they’re for anyone still on their journey, navigating the challenges of entrepreneurship.

If you’ve been waiting for the “perfect moment,” this is your sign to start right now, where you are, with what you have. Together, let’s explore how to embrace the process, take action, and move closer to your goals.

Episode resources:

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Join us as we chat with Big Joe, a Ghanaian entrepreneur who shares his inspiring journey of selling books online!

In this episode, you'll discover:

Plus, learn valuable marketing tips:

Meet Big Joe:

Big Joe is a Ghanaian entrepreneur passionate about making books accessible to his community. He runs a thriving online book business and can be found on social media:

Thank you for listening! We hope Big Joe's story inspires you to chase your entrepreneurial dreams.

Follow us on social media for more inspiring content!

https://x.com/rellosocial

https://instagram.com/rellosocial

Timestamps:

(00:00) Introduction

(02:09) How did it all start, and Why books?

(08:22) Do you have other businesses?

(09:42) What challenges did Big Joe face Starting the business?

(12:31) How did Big Joe get to the point of earning customers' trust?

(13:49) Which platform is your favorite and which are you most consistent on?

(14:46) What are your favorite things about selling on the platform?

(16:36) Do you still deal with doubt in your business?

(21:54) How do you make your business stand out?

(25:56) What is the most difficult thing about being a small business owner?

(32:46) Best part of being a small business owner

(34:26) How have you grown personally?

(37:56) What will you never compromise on?

(41:37) How different is your business now from when you started?

(41:40) In the next 5 years?

(44:37) What does success look like for you?

(45:50) If you could go back, what would you change?

(47:57) How important is online marketing for your business?

(49:28) Offline or online marketing?

(50:05) Other ways you've been able to market your business?

(51:14) What tools do you use for your business?

(53:29) How did you choose the perfect platform for your business?

(56:10) Wrap Up!