As Vice President of Public Relations for the Nashville Convention and Visitors Corp, Heather Middleton plays a key role in maintaining Nashville's $7 billion tourism industry. Pre-pandemic, she sat down with our hosts to discuss how targeting niche publications, working with the right influencers and creating an integrated marketing strategy based on research has elevated Nashville's brand on an international scale. Please note this podcast was recorded before the outbreak of COVID-19 in the U.S.