Relentless Marketing and PR podcast

If you want to start a podcast, you'll need more than a microphone and a quick wit – although those things help. Todd Schlosser with Motus Creative Group has produced hundreds of podcasts over the years, and he knows a thing or two about taking a podcast from a simple recorded conversation to a marketable product that brings value to an audience. He talks about what to consider before launching a podcast in this week's episode.

Please note this podcast was recorded before the outbreak of COVID-19 in the U.S.

Lauren Reed and Katie Adkisson are two Nashville-based PR veterans hosting the Relentless Marketing Podcast one episode at a time. But this dynamic duo also leads a growing PR agency with a full-time staff and diverse client roster day-to-day. In this episode, they talk about how they met, how they grew the agency from a single client and how their personalities complement each other – most of the time!

Please note this podcast was recorded before the outbreak of COVID-19 in the U.S.

As Vice President of Public Relations for the Nashville Convention and Visitors Corp, Heather Middleton plays a key role in maintaining Nashville's $7 billion tourism industry. Pre-pandemic, she sat down with our hosts to discuss how targeting niche publications, working with the right influencers and creating an integrated marketing strategy based on research has elevated Nashville's brand on an international scale. Please note this podcast was recorded before the outbreak of COVID-19 in the U.S.

Arnie Malham drops a ton of wisdom on us through discussion of his new book—Worth Doing Wrong. In this episode he tells us all about creating a culture by design and not default, recognizing that culture reflects leadership. Key take aways include implementing a champion culture and how to get your c ulture working for your business. Notes: Link to Arnie’s book here. https://www.amazon.com/Worth-Doing-Wrong-Quest-Culture/dp/159932587X

Diversity, an always important topic for marketers, doesn't just mean your ethnicity, gender or how you look.  It includes things like where you come from and your personal views on the world. Sharon Kay Ball with 9Paths joins our hosts to discuss the definition of diversity and how the Enneagram can be a helpful tool to guide companies as they embrace diverse backgrounds and personalities. As a bonus, Sharon (type 3) also gives insight on our hosts and how they assertively approach the world as types 7 and 8.

From Freud to space travel, crying and The Crown, we talk with Dr. Teri Murphy—a licensed family and marriage therapist and Ph.D. in counselor education —about how the worlds of marketing and psychology intersect. Oh, did we mention she is also a rocket scientist?

Listen to Dr. Teri Murphy's podcast: https://www.listennotes.com/podcasts/go-podcast-with/0-here-we-go-DeqSiaoOEHA/

More information on Dr. Teri Murphy can be found at: https://www.TeriMurphy.com

Lauren and Katie spent a morning with Laurie Oswald, CEO of InteraWorks, which is a global provider of learning and development programs designed to elevate the human experience, to discuss how marketing professionals can follow this program to have their best year yet, both personally and professionally. This ain't your mama's goal setting process.

InteraWorks: https://www.interaworks.com/

Your Best Year Yet!: Ten Questions for Making the Next Twelve Months Your Most Successful Ever: https://www.amazon.com/Your-Best-Year-Yet-Successful/dp/0446675474

PR and HR go hand in hand, but not everyone realizes that. Lauren and Katie sat down with Amber Hurdle, CEO of Amber Hurdle Consulting and host of the Velvet Machete Branding Podcast, to discuss how she unites branding + science to amplify human capital potential, and what we as marketers need to know.

In this episode of the Relentless Marketing Podcast, Lauren and Katie discuss all things core values. They share their core values, the importance of your values being executable -- and how to set them -- and the value of authenticity.