This week I interviewed Marketer and best mate Alexander Gayle.
Alex has worked with companies such as StartTeck, AH Partners and SN property, he also used to run a business in the gaming industry.
Follow him on socials @alexandergayle1 and don’t forget to like, comment, share and leave a review on this episode.
“Keep a tight look on your finances as it’s easy to slip up there”
“It’s like anything, there’s a formula that works, and trying to change that sometimes can do more harm than good”
(On marketing) “It’s having that conversation, it’s understanding what the person needs”
(On Marketing) “If you can offer the person what they want, they’re more than likely going to go with you, Especially if you’ve built that relationship”
(On marketing) “Speak in their language and show them the benefits of what you can offer”
“You always want to be an asset to the business, any business... You want to add to what they’re doing”
“Find other people that can enhance your services and help you... Partner up with somebody”
“People can see a copy and paste message from a mile away – Personalise it”
“Don’t EVER undervalue yourself”
Alexander Gayle’s steps to getting started in Photography
Find a niche you’re interested in (Copywriting, social media, e-mail marketing, digital advertising etc)
Study successful businesses marketing efforts
Begin marketing in your selected niche
Google small businesses in your area
Open conversation in person/phone/e-mail. see if you can help them with any problems they face
Contact as many businesses as you can a day, if you can 100 a day
Maybe offer a free consultation/trial period/audit or analysis Don’t undervalue yourself and always have the confidence to charge for your services
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