More Than Makeup

Is your marketing strategy ready for 2026? In this episode of More Than Makeup, Kellsie Bain dives deep into the four essential marketing pillars every makeup artist needs to master to attract high-ticket bridal clients and build a powerful online presence.

The industry is evolving, and simply posting a "before and after" is no longer enough to stand out. Kellsie shares her "marketing brain" secrets on why video is non-negotiable, how to transition from a makeup artist to a storyteller, and why your email list is actually a "gold mine" for your future business

In this episode:

• 00:00 Introduction to the 4 Marketing Pillars for 2026

• 00:44 Pillar 1: Prioritizing Multi-Platform Video Content

• 05:10 Pillar 2: Personal Branding and Storytelling

• 10:17 Pillar 3: Nurturing Your Email List

• 12:53 Pillar 4: Collaboration and Community Building

• 15:08  4 Marketing Pillars to Grow Your Makeup Business in 2026

If you’re a millennial artist struggling with editing or trending audios, check out Kellsie’s course, The Beauty Edit, designed to make video creation uncomplicated and engaging.

• Link: https://kellsiebainmakeup.com/products/the-beauty-edit

• Discount Code: MORETHANMAKEUP

Join Kellsie in Person! Kellsie is heading to New York and Toronto this April for a brand immersion and artistry masterclass. Come learn branding, content creation, and makeup skills in person.

Tickets: Available at https://kellsiebainmakeup.com/collections/masterclasses

In 2026, I will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below.

Mentorship Waitlist

In this episode, Kellsie Bain walks Makeup Artist Chloe Day through a real coaching call and mentorship session.

Together, they dive into what it truly takes to build a sustainable, profitable beauty business — from online growth and positioning yourself confidently on social media, to handling online haters, hosting your very first masterclass, and everything in between. This is an honest, behind-the-scenes conversation filled with practical advice, mindset shifts, and real mentorship moments.

Around the 50-minute mark, Chloe experiences a major breakthrough that will resonate with any artist who has ever felt stuck or unsure of their next move.

This is a longer episode, but it’s packed with value from start to finish — make sure you listen all the way to the end.

In 2026, Kellsie will be taking on a limited number of Makeup Artists for personalised mentorship. To be the first to hear when applications open, join the waitlist below.

Mentorship waitlist:
https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB

Chloe Day Instagram: https://www.instagram.com/chloedaymua/

In this episode of More Than Makeup, host Kellsie Bain sits down with her former assistant Claire Jamieson to discuss Claire's journey from being an assistant to becoming a successful bridal makeup artist and educator.

They reflect on their experiences working together, the importance of work ethic, and the challenges faced in the makeup industry.

Claire shares her insights on achieving six-figure success, launching masterclasses, and the realities of creating digital products. The conversation emphasizes the significance of persistence, professionalism, and the power of reflection in personal and professional growth.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

https://kellsiebainmakeup.com/products/the-masterclass-manual

Toronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion

NYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersion

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here

In this episode, Kellsie discusses the challenges and opportunities presented by the slow season for creatives and business owners. She emphasizes the importance of taking breaks, reflecting on past achievements, and setting goals for the upcoming year.

Kellsie shares practical tips for auditing your business, leveling up skills, and creating content during this downtime. The conversation encourages listeners to embrace self-care and personal growth while preparing for a successful year ahead.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

https://kellsiebainmakeup.com/products/the-masterclass-manual

Toronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion

NYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersion

London Tickets: https://kellsiebainmakeup.com/products/london-the-brand-and-artistry-immersion

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here

In this episode, Kellsie Bain delves into the concept of confidence, emphasizing that it is a skill that can be developed rather than an innate trait. She shares personal anecdotes about her struggles with imposter syndrome and fear, illustrating how these feelings are common among entrepreneurs.

Kellsie provides practical tips for building confidence, such as taking action despite fear, focusing on self-trust, and reframing negative thoughts. The conversation highlights the importance of embracing the journey of growth and recognizing that confidence often follows action.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

https://kellsiebainmakeup.com/products/the-masterclass-manual

Toronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion

NYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersion

London Tickets: https://kellsiebainmakeup.com/products/london-the-brand-and-artistry-immersion

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here

In this episode, Kellsie shares her journey as a makeup artist and the importance of building relationships with brands. She discusses her experiences with PR, the significance of showing one's face in content, and the strategies for attracting brand collaborations. Kellsie emphasizes the need for consistency, quality content, and the importance of pitching oneself to brands.

She also highlights the difference between gifted collaborations and paid partnerships, and offers insights on how to build long-term relationships with brands while being aware of potential red flags in collaborations.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

Toronto Masterclass Tickets: https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion

NYC Tickets: https://kellsiebainmakeup.com/products/new-york-the-brand-and-artistry-immersion

London Tickets: https://kellsiebainmakeup.com/products/london-the-brand-and-artistry-immersion

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here

In this episode of More Than Makeup, host Kellsie Bain and guest Kendal Scheurich discuss the challenges and triumphs of moving cities as a makeup artist. They explore the importance of manifesting goals, rebuilding a clientele, and the value of assisting other artists.

The conversation also delves into overcoming imposter syndrome and the significance of social media in growing a business. Listeners are encouraged to trust their vision and take risks in their careers.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here

This episode of the "More Than Makeup" podcast, hosted by Kellsie Bain shares the seldom-discussed reality of navigating grief (whether from loss, divorce, or heartbreak) while working in the high-pressure, emotionally charged bridal industry.

Kellsie recounts her own challenging journey through a divorce at the peak of her career and how she managed to show up for brides when her personal world was crumbling. She discusses the emotional labor of holding space for joy when you're heartbroken, and how her work unexpectedly became a part of her healing process.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here

This episode of the "More Than Makeup" podcast, hosted by Kellsie Bain, focuses on the critical entrepreneurial mindset for makeup artists: creating your own opportunities rather than passively waiting for them. Kellsie shares personal stories and actionable advice on how she built her career, starting in Sydney and later moving to Canada.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here

In today’s episode, Kellsie opens up about bridal trials — and how uncomfortable or intimidating they can sometimes feel. We dive into what it’s like to be cancelled after a trial (something totally common and normal for makeup artists) and share tips on how to create a smoother, more positive trial experience for both you and your client.

Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses

Global Glam Course: Linked here

Bridal Makeup Masterclass: Linked here