In this episode of Resilient Revenue, host Kacyn Goranson is joined by Amber Williams from Ops Nectar to explore the intricacies of revenue operations (RevOps) and its vital role in B2B success. Amber shares her unique career path from studying biology to leading in RevOps, emphasizing the importance of systems thinking and resilience. Through her personal stories, she illustrates how foundational RevOps is to aligning revenue goals across teams and how overcoming setbacks has been key to her journey in tech.

Amber discusses:

1. Transitioning from Science to Tech: How her background in biology and systems thinking translates into her approach to operations.
2. RevOps vs. Salesforce Admin: Clarifies the differences between roles, emphasizing RevOps as foundational to business strategy and alignment.
3. Common Misconceptions in RevOps: Explains why RevOps is more than “keeping the lights on” and how it requires alignment across go-to-market teams.
4. Measuring Success in RevOps: The challenges of quantifying RevOps contributions and her approach to tracking impact through revenue goals.
5. Resilience in Entrepreneurship: Insights on navigating layoffs, launching a business, and embracing the emotional rollercoaster of starting something new.

Key Links:

• Guest: Amber Williams: https://www.linkedin.com/in/amber-victoria/
• Host: Kacyn Goranson: https://www.linkedin.com/in/kacyngoranson/

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