Resilient Revenue: Illuminating Pathways To Success

In this episode, host Kaycn Goranson sits down with Rachel Korn, a seasoned growth leader whose career spans consulting, private equity diligence, and executive roles in fast-growing tech companies. Rachel shares her insights on driving meaningful growth in today’s AI-saturated landscape, why focus and product-market fit matter more than ever, how teams across an organization must align to fuel growth, and why in-person connection is making a comeback. The conversation wraps with Rachel’s perspective on resilience and navigating constant change in business.

In this episode of Women in Revenue, host Kaycn Goranson sits down with Penny Springer, sales and strategy consultant and former VP of Sales at Federato to explore the transformative role of enablement across the revenue engine. Penny shares her unconventional career path—from scientist to sales leader to enablement expert—and the pivotal moments that shaped her passion for helping sellers learn, internalize, and take meaningful action. She discusses what truly drives revenue impact, the importance of adult learning theory, and how frontline sales leadership acts as the critical “bridge” between training and execution. Penny also opens up about taking career risks, creating measurable pipeline impact, and cultivating resilience in a fast-paced revenue world.

In this episode of Women in Revenue, host Kaycn Goranson sits down with Penny Springer, sales and strategy consultant and former VP of Sales at Federato to explore the transformative role of enablement across the revenue engine. Penny shares her unconventional career path—from scientist to sales leader to enablement expert—and the pivotal moments that shaped her passion for helping sellers learn, internalize, and take meaningful action. She discusses what truly drives revenue impact, the importance of adult learning theory, and how frontline sales leadership acts as the critical “bridge” between training and execution. Penny also opens up about taking career risks, creating measurable pipeline impact, and cultivating resilience in a fast-paced revenue world.

In this special episode of Resilient Revenue, host Kaysen Goranson sits down with Tracy Eiler, CMO at OpenSesame, to discuss key insights from the seventh annual Women in Revenue survey. Tracy shares her thoughts on mentorship, workplace flexibility, gender pay equity, and overcoming discrimination in the workforce. She offers practical advice for women navigating career growth, salary negotiations, and balancing work-life priorities.

Key Topics Discussed:

• Mentorship and Career Growth: Tracy highlights the importance of mentorship and different ways to engage, including Women in Revenue’s huddles and Slack community.
• Workplace Flexibility & Remote Work: Examining the survey findings, Tracy discusses why remote and hybrid work arrangements are critical for many women and how to evaluate career opportunities based on flexibility.
• Gender Pay Gap & Salary Negotiation: Tracy shares strategies for understanding compensation structures, leveraging market data, and effectively advocating for pay equity.
• Discrimination & Workplace Advocacy: Insights into the ongoing challenges women face in professional settings and how to create a supportive and inclusive work environment.
• Resilience in Leadership & Career Progression: The role of self-care, boundary-setting, and supporting other women in fostering long-term career resilience.

Notable Quotes:

• "We are much stronger with resilient women around us. Our networks should be abundant, and giving back is just as important as receiving."
• "Mentorship doesn’t have to be a huge time commitment—it can be as simple as a message in a community forum."
• "Women in revenue roles have the opportunity to earn well, but we need to arm ourselves with compensation knowledge and not shy away from pay discussions."
• "We deliver better results when we create supportive environments for women. Let’s help each other be heard and valued."
• "Resilience is about bouncing back, adapting, and knowing when to walk away from bad situations while keeping our mental health in check."

Resources Mentioned:

• Women in Revenue – WomenInRevenue.org
• Salary Benchmarking Tools: Salary.com, Glassdoor
• Aon Radford Benchmark Data (Compensation insights for various company stages)
• Women in Revenue Slack Community (Join for mentorship, discussions, and support)

Connect with Tracy Eiler:

• LinkedIn: Tracy Eiler

Listen & Subscribe: If you enjoyed this episode, make sure to subscribe to Resilient Revenue and share it with your network. Let us know if you'd like a follow-up episode on salary negotiations and career advancement!

In this episode of Resilient Revenue, host Kacyn Goranson welcomes Eleni Vorvis, a fractional VP of Customer Success at Coachum and co-founder of the Boston Founders Forum. Eleni shares her journey into customer success, the evolving role of CS as a revenue-driving function, and how her passion for building relationships and delivering value has shaped her career. Together, they discuss the rise of fractional leadership, the challenges of owning revenue in CS, and the critical role of resilience in navigating the highs and lows of customer success.

Eleni discusses:

1. The Evolution of Customer Success: From customer service roots to a strategic value-delivering function.
2. Fractional Leadership in CS: How fractional leaders bring expertise to build scalable processes and teams.
3. Owning Revenue in CS: The benefits, challenges, and importance of enabling CS teams to contribute to the company’s bottom line.
4. Adapting to Change: The importance of managing transitions, aligning stakeholders, and defining roles clearly.
5. Resilience in CS: Balancing challenging customer conversations with long-term relationship building and value creation.

Key Links:

• Guest: Eleni Vorvis: https://www.linkedin.com/in/eleni-vorvis/
• Host: Kacyn Goranson: https://www.linkedin.com/in/kacyngoranson/

This podcast is brought to you by Women in Renuve. If you’re a resilient woman in a revenue role and crave connection, join our community!

In this episode of Resilient Revenue, host Kacyn Goranson is joined by Amber Williams from Ops Nectar to explore the intricacies of revenue operations (RevOps) and its vital role in B2B success. Amber shares her unique career path from studying biology to leading in RevOps, emphasizing the importance of systems thinking and resilience. Through her personal stories, she illustrates how foundational RevOps is to aligning revenue goals across teams and how overcoming setbacks has been key to her journey in tech.

Amber discusses:

1. Transitioning from Science to Tech: How her background in biology and systems thinking translates into her approach to operations.
2. RevOps vs. Salesforce Admin: Clarifies the differences between roles, emphasizing RevOps as foundational to business strategy and alignment.
3. Common Misconceptions in RevOps: Explains why RevOps is more than “keeping the lights on” and how it requires alignment across go-to-market teams.
4. Measuring Success in RevOps: The challenges of quantifying RevOps contributions and her approach to tracking impact through revenue goals.
5. Resilience in Entrepreneurship: Insights on navigating layoffs, launching a business, and embracing the emotional rollercoaster of starting something new.

Key Links:

• Guest: Amber Williams: https://www.linkedin.com/in/amber-victoria/
• Host: Kacyn Goranson: https://www.linkedin.com/in/kacyngoranson/

This podcast is brought to you by Women in Renuve. If you’re a resilient woman in a revenue role and crave connection, join our community!

In this episode of “Resilient Revenue,” host Kacyn Goranson talks with Vahbiz Cooper, a marketing expert from Demandbase, about the evolving world of influencer marketing. Vahbiz shares her unique perspective on how influencer marketing is about people connecting with people, the importance of authenticity, and how brands can build trust through meaningful advocacy. The conversation also touches on the value of resilience in both personal and professional contexts.

Vahbiz discusses:

1. The subtle differences between influencer marketing vs. customer advocacy
2. The importance of authenticity, and selecting influencers whose audience aligns with your brand’s values
3. How there are short-term measures for success, but the true impact of influencer campaigns may take months or even years to manifest
4. How influencer marketing is evolving from a B2C concept into a key strategy in B2B, with an increasing focus on human connections
5. Her personal approach to resilience, advocating for stepping back to reassess difficult situations and avoid emotionally driven decisions.

Key Links:

• Guest: Vahbiz Cooper: https://www.linkedin.com/in/vahbizcooper/
• Host: Kacyn Goranson: https://www.linkedin.com/in/kacyngoranson/

This podcast is brought to you by Women in Renuve. If you’re a resilient woman in a revenue role and crave connection, join our community!

In this episode of "Resilient Revenue," host Jane Serra speaks with Yifat Baror, Chief Growth Officer at OSA Commerce. Yifat shares her journey from founding a retail chain to leading growth in the e-commerce sector. She emphasizes the importance of adaptability, the role of relationships in career progression, and strategies for driving revenue in challenging times.

In this insightful episode, Kim Storin, a seasoned leader with experience at companies including Dell, IBM, and Zayo Group, delves into the intricacies of transforming corporate culture and overcoming global market challenges. She shares her journey of navigating significant challenges in revenue-generating roles and the lessons learned from these experiences. Kim emphasizes the importance of mentorship, self-advocacy, and resilience in the face of adversity, providing valuable insights for women in technology and leadership roles.

In this insightful episode, host Jane Serra speaks with Julia Stead, Chief Marketing Officer at 15Five and a founding member of Women in Revenue. Julia shares her journey in the revenue and marketing field, emphasizing the importance of empathy for the sales team and the alignment of sales and marketing goals. She discusses the challenges of leadership in remote work settings and the importance of maintaining work-life balance. Julia also reflects on the significance of community and networking for women in revenue-generating roles, offering valuable insights for listeners looking to navigate their careers in the technology sector.