More Than Sales Podcast

Let’s face it, few topics trigger as much anxiety (or elation) as business numbers. In this episode of More Than Sales, Enfys Maloney goes deep into the financial side of entrepreneurship with award-winning accountant Sam Hoyle. They tackle why so many business owners feel isolated or ashamed about their finances, and how understanding the story your numbers tell can be the difference between sleepless nights and confident, proactive growth.

Sam Hoyle shares why forecasting and regular check-ins are essential, how big launches don’t always mean big profits, and the secret power of knowing your break-even point. The conversation normalises cash flow squeezes, the realities of scaling, and how sometimes debt, when strategic, can unlock growth.

Key Topics Covered:

00:00 The emotional impact of business numbers

01:31 Importance of understanding and forecasting numbers

02:46 How to start with financial planning and cash flow analysis

06:04 Navigating the squeeze of taking on staff and predicting tight periods

07:08 Addressing shame, confusion, and isolation with numbers

08:29 The value of asking for help and trusting your accountant

11:52 Navigating investment decisions and appetite for risk

15:22 Discussing business debt, overdrafts, and accessing working capital

25:21 Confessions about working with unaligned clients early on

31:13 The importance of being normal and persistent.

About: Sam Hoyle

Sam Hoyle is the founder of Harmony Accounting, where she specialises in providing accounting services and financial strategy to online female service providers. With nearly two decades of experience in finance, including roles as a chartered accountant and a finance manager, Sam Hoyle launched her own practice in July 2022. Her unique approach combines traditional accountancy with forward-focused financial planning, emphasising the importance of demystifying business numbers and empowering clients to make informed decisions about their growth and profitability.

Connect with Sam

Website: https://www.harmonyaccountinglimited.co.uk/

IG: https://www.instagram.com/harmonyaccounting

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

From a Take That tribute act to reality TV, bodybuilding, death threats and burnout. Matt Hall has lived a few lives on the way to building a thriving online membership of almost 500 members. He has reinvented himself more times than most of us have rewritten our bios, and in this episode of More Than Sales Enfys Maloney sits down with Matt to ask a bold question: what if success isn’t about relentless growth at all?

Matt pulls back the curtain on the naivety that fuelled his first ventures, the burnout that forced him to rethink everything, and the moment he stopped chasing goals just to impress other people. He shares why “simplicity scales, complexity fails” became his guiding mantra, how AI is changing the support available to entrepreneurs, and why being honest about launch chaos actually builds trust.

Tune in for a refreshing take on success, boundaries, and the freedom that comes from doing business on your own terms.

Key Topics Covered:

00:00 Matt Hall shares his mantra: "Simplicity scales, complexity fails”

02:20 Embracing new opportunities through belief and curiosity

05:08 The essential role of naivety and the courage to take risks early

06:13 Is entrepreneurial confidence teachable?

09:40 The critical role of a trusted, values-driven collaborator

10:13 Growth pains and public vulnerability when levelling up a business

16:14 The liberation of saying no to unaligned opportunities

16:59 Fulfilment and staying open to continual evolution

23:24 The importance of examining the true motivations behind goals

27:07 Most launch strategies work by not copying others

About: Matt Hall

Matt Hall is an Online Business Strategist, Guinness World Record holder and regular face on Channel 4. He specialises in helping everyday people turn their skills and stories into scalable online income.

As the founder of Success School, Matt specialises in helping people create and launch online courses, group programmes and memberships.

His 'no-BS' approach combined with genuine warmth and humour makes building an online business achievable for anyone, regardless of their tech background or audience size.

With a membership with almost 500 members, Matt is on a mission to give entrepreneurs the clarity and confidence they need to stop overthinking and start making a real impact. He’s all about practical, step-by-step strategies that actually work in the real world.

Connect with Matt

Website: www.matthallofficial.com

IG: https://www.instagram.com/matthallofficial/?hl=en

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

When the setbacks hit and confidence takes a knock, how do ambitious business owners really get back up and keep growing? Enfys Maloney welcomes confidence coach Savanna Madden for an unflinching chat about the real mechanics of resilience and self-assurance.

A former performer turned entrepreneur, Savanna Madden reveals her journey from the spotlight to running two businesses, and the reality that even seasoned high-achievers face imposter moments and burnout.

She explains her evidence-based approach for repairing confidence after a setback, why a strong support network is gold, and how cultivating everyday mindfulness can be a potent confidence boost.

Make sure you tune in to learn why confidence is a living, breathing asset for all leaders.

Key Topics Covered:

00:00 Overachieving, work ethic, and the realities of burnout

01:04 The commercial power of confidence for business owners

01:41 How to become more confident: audacity, tenacity & backing yourself

03:39 Confidence as a muscle

04:49 What to do after a confidence knock, normalising setbacks

05:31 Rebuilding confidence: gathering evidence and perspective

07:07 The power of support networks and community

12:15 Confidence through self-care and physical pursuits

15:39 Consistency, repetition, and pushing beyond your comfort zone

17:34 Surviving daily confidence drains

21:13 Facing big goals: keynotes, retreats and events

24:37 Sales strategy: perseverance, not retreating

31:30 The link between confidence, fulfilment and business growth

33:38 Navigating the line between confidence and arrogance

About: Savanna Madden

Savanna Madden is a confidence and speaking coach for solopreneurs. She helps founders and business owners regulate their nervous system, find their voice, and show up powerfully on the platforms where it matters most - stages, podcasts, and beyond.

Drawing on breath work, somatic techniques, vocal training, and performance coaching, Savanna works with the whole person, not just the words. Her clients stop shrinking in the moments that count and start speaking with the kind of presence that builds trust and attracts clients naturally.

Before launching her coaching practice, Savanna founded Madden Theatre Arts, an award-winning theatre school in Hertfordshire. She is also the host of the Reclaim Your Voice podcast.

Savanna believes that most people are not lacking confidence. They are lacking the tools to regulate what happens in their body when the pressure is on.

Connect with Savanna:

IG: https://www.instagram.com/iamsavannamadden/

LI: https://www.linkedin.com/in/savanna-madden-20343454/

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

What does it really take to leave a "successful" career behind, and how do you keep doing the big, brave things once you've made the leap? Enfys Maloney sits down with coach, author and event host Robb Gilbear for an energising conversation about the philosophy that has become a movement: Do Bold Sh*t.

From DJing at Burning Man and opening for The Prodigy, to heading up people and culture, to building a thriving coaching business off the back of one viral LinkedIn post, Robb shares why ignoring the nagging feeling that you're meant for more can be the ultimate failure. He explains why protecting your thinking time is non-negotiable, why the boundaries we set with ourselves are often the first to slip, and how a simple four-question exercise called fear setting can shrink even the biggest monster under the bed.

Key Topics Covered:

00:00 Why fear always shows up when you're growing

01:14 Robb's three careers

02:25 Quitting and the viral post that changed everything

04:13 Do winners quit? Redefining success and failure

06:06 Where the Do Bold Sh*t philosophy came from (and the funky socks)

08:35 What happens when people believe they can do bigger things

11:39 Protecting your thinking time

14:06 The habits bold entrepreneurs need around time, devices and space

17:12 Why the promises we make to ourselves keep slipping

23:08 What Robb is doing that scares him

25:55 Attracting high-ticket clients in a way that feels good

27:59 Robb's book, Die Before They Do, and where to find him.

About: Robb Gilbear

Robb’s had a weird career path. He’s the founder of Growth Habit, the author of the book Die Before They Do, and the host an annual event called Do Bold Sh*t.

He launched his first business as a teen (a record label). And toured from coast to coast as a DJ in his 20s. His songs were played on BBC Radio 1, he opened for The Prodigy, and he performed at Burning Man in the Nevada desert.

Robb walked away from music after the late nights, lifestyle, and drinking nearly killed him. His second career was as Head of People & Culture in tech companies where he coached CEOs + leadership teams.

These days, he helps coaches build $250k Dreamboat Businesses so they’re proud telling others not just about the impact they’re making, but also about the money they're making. And he’s worked with over 460 people in 17 different countries since 2019.

Connect with Robb:

IG: https://www.instagram.com/Robbgilbear/

LI: https://www.linkedin.com/in/Robbgilbear/

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

What does it truly mean to set goals that change your life and how can aspiring founders give themselves permission to dream bigger? Enfys Maloney sits down with entrepreneur, author and impact leader Dee Airey for an unmissable, honest deep-dive into the mindset behind her book, Set Goals Like a Rich Bitch.

Drawing on her own journey and the stories of women she’s coached, Dee Airey shares how “rich” means far more than money, why the world changes when women prioritise their own growth, and the courageous role of honesty and trust in unlocking your next level. Discover why guilt keeps so many people stuck, how “next level” goals aren’t always about making more but about becoming more, and why your environment and community are absolutely essential as you rise.

If you’ve ever achieved your goals and wondered “what’s next?”, if you struggle to own your ambition, or if you want the raw truth about what really gets results this conversation is for you.

Key Topics Covered:

00:00 Empowerment starts with supporting others – Dee’s work in Zambia

01:38 The real meaning of “rich bitch” goals and why ambition isn’t selfish

04:40 Giving yourself full permission to want more (and stop apologising)

06:13 Trust, honesty, and the oxygen mask principle for women

08:03 The “wasteland” after hitting a goal, and how to find your next one

10:22 Why your next level isn’t always about more money

15:30 Dreaming beyond the possible

17:17 Ambition and surrounding yourself with the right people

20:08 Transference of energy and why networking is non-negotiable

21:17 The essentials for achieving big goals: trust, honesty, permission

22:28 How to use Dee’s book as a practical, powerful tool for change

24:10 What to expect at Dee Airey’s mastermind table

About Dee Airey:

Dee is a Money Mentor and Business Strategist. She’s creator of Limitless Woman Programme, The Wealth Switch™, and #1 Best Selling Author of “Set Goals Like a Rich B*tch”. Dee is known for empowering female business owners to get clarity and confidence, and take action and make more money.

Throughout her 30 years in self employment the through-line has been teaching, coaching and development of others - from students in education through to high performing entrepreneurs.

Drawing on her journey from multi-business owner to seven-figure success, Dee teaches women how to shift from scarcity to abundance by aligning mindset, strategy, and self-belief to create the freedom and fulfillment they deserve.

Connect with Dee:

IG: https://www.instagram.com/deeairey

LI: https://www.linkedin.com/in/deeairey/

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

Make sure you follow and subscribe for the next episode of More Than Sales!

What does it take to build a brand that not only looks good but actually attracts clients and sales? Enfys Maloney sits down with branding expert Hazel Turner to dive into psychology-led branding for small business owners.

Drawing on her experience with premium brands like Vogue and ASOS, Hazel shares why consistent, intentional design is the secret behind powerful brands and how small businesses can apply these big brand principles. Discover how branding shapes perception in seconds, the difference between simply “beautiful” brands and brands that sell, and why your personal style and presence are as much part of your brand as your website.

Essential listening for anyone ready to take brave, bold action to make their brand work for them, not against them.

Key Topics Covered:

00:00 The power of branding in shaping client perception

01:26 Hazel's experience with major brands and the lessons learnt

03:25 Prioritising the end user when designing brand identity

06:26 The importance of visual touchpoints and audience alignment

07:12 Consistency versus aesthetic variety in branding

10:09 Personal style, attire, and their impact as brand touchpoints

13:06 The role of brand strategy in business growth and perception

16:30 Who decides brand perception: founder versus audience

18:19 The reasoning and strategy behind major brand rebrands

20:51 When offline and online brand experiences don't align

29:45 Hazel Turner's mastermind table at the Extravaganza

About Hazel Turner:

Hazel Turner is an award-winning brand strategist helping ambitious founders transform how their businesses are perceived.

For more than 25 years, she's worked across editorial, digital and commercial design, from Vogue and Marie Claire to ASOS and Revolution Beauty, studying one question: why do people choose one business over another?

Today, she combines psychology, colour and commercial strategy to create brand identities that do far more than look beautiful. They shape perception, build trust, communicate value and ensure a business is recognised at the level it's truly operating.

Hazel believes businesses don't reach their potential until they're perceived at their potential. That's why every decision she makes is intentional.

She works with ambitious founders who are ready for a brand that reflects the business they've become: one that's impossible to overlook, impossible to undervalue and impossible to outgrow.

Connect with Hazel:

Instagram: https://www.instagram.com/well.designed.uk

LI: https://www.linkedin.com/in/hazel-turner-9655a735/

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

Make sure you follow and subscribe for the next episode of More Than Sales!

S02 Ep 14: More Than PR – How Founders Can Raise Their Profile with Carol Driver

What does it really take to harness the power of PR and become the go-to expert in your field? Enfys Maloney welcomes PR consultant and journalist Carol Driver to share how founders and entrepreneurs can be seen as industry leaders through strategic press coverage.

With nearly 30 years’ editorial experience, Carol Driver reveals what makes a story newsworthy and why most founders underestimate their own story potential.

Discover the hidden benefits of PR beyond mentions and media, from book deals and TV appearances, to the mindset shift that happens when people want to hear from you. Candid, practical advice on handling negative press, the realities of “being visible,” and why brand alignment is crucial for every PR opportunity.

Key Topics Covered:

00:00 Introduction

01:42 Carol Driver's background in journalism and PR

03:05 What makes a story newsworthy in today's attention economy

05:45 Founders' doubts about being worthy of press coverage

07:08 Leveraging trends and timing for news stories

09:19 The journalist-expert dynamic in PR

12:24 Tangible outcomes: agents, book deals, TV, and product launches

21:39 The essential role of a digital footprint in credibility

22:14 Maintaining brand alignment and trusting your instincts

23:32 The importance of fact-checking and reputation in PR relationships

29:01 The risks of scattergun pitching and blacklisting

29:26 Helping entrepreneurs craft their unique PR strategy

About Carol Driver:

Carol Driver is a well-respected journalist and PR expert. Having worked as a journalist for 25 years – including as Femail Editor at the fast-paced MailOnline. Having worked as a journalist and an editor for nearly 30 years’, Carol knows what makes a good story. And running a results-driven PR business for the past eight years, she uses her journalistic skills to craft story ideas editors can’t say no to. She has a proven track record of securing consistent high-profile coverage – including in Forbes, The Times, The Telegraph, Daily Mail, MailOnline, The Sun, Sun Online, Mirror, Mirror Online, Glamour, Stylist, Metro, Good Housekeeping, Platinum, Woman & Home, Woman’s Own as well as radio and TV, including This Morning.

Connect with Carol:

Instagram: https://www.instagram.com/carol_driver_/

LinkedIn: https://www.linkedin.com/in/caroldriver/

Facebook group: https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

Make sure you follow and subscribe for the next episode of More Than Sales!

Can you generate leads and make sales every week without the exhausting feast-and-famine cycle of launches? Enfys Maloney sits down with evergreen sales strategist Kayleigh Greenacre to explore how she helps women entrepreneurs believe in themselves, lead with confidence, and build thriving businesses the 'evergreen' way.

Founder of the Actually I Can movement, with a TEDx talk and Leicester Square documentary to her name, Kayleigh shares her journey from assistant headteacher to business owner, and how her mission grew from mindset to practical sales strategy that lets her sell all year round without burning out.

Expect practical advice, honest confessions, and encouragement to help you sell every day, no launch required.

Key Topics Covered:

00:00 Intro: Meet Kayleigh Greenacre

02:12 Kayleigh's move from teaching to entrepreneurship

03:23 "Actually I Can": from concept to TEDx, book, and documentary

05:19 Why constant launching exhausts business owners

06:03 Building an evergreen ecosystem: what it is and how it works

07:56 Designing a business that works year-round (and for mums!)

08:36 Can evergreen become an excuse to avoid selling and closing?

12:06 Evergreen mistakes: the long, costly road to cracking ads

15:21 Staying agile through rapid change: AI and tech

21:59 Sales confessions: taking the wrong clients to "fill spots"

26:22 The dangers of discounting

28:53 Kayleigh's room at the End-of-Year Extravaganza

31:39 Connect with Kayleigh and join the conversation

About Kayleigh Greenacre:

Kayleigh Greenacre is an award-winning Global Business Strategist, TEDx speaker, and evergreen sales expert who helps female entrepreneurs become the ICONIC leader in their industry and build highly profitable businesses that sell on repeat through evergreen ecosystems.

Creator of Actually, I Can and The ICONIC Era Movement Kayleigh empowers coaches, service providers, and online experts to move beyond inconsistent visibility and into authority, leadership, and sustainable growth, without relying on constant launches or burnout.

Having rapidly scaled her own business while navigating single motherhood, she combines commercial strategy, sales psychology, positioning, messaging, and leadership to help ambitious women create lasting freedom, wealth, and impact.

Connect with Kayleigh:

Instagram: https://www.instagram.com/kayleighgreenacre/

LinkedIn: https://www.linkedin.com/in/kayleigh-greenacre-29686b196/

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

My all new private members club is an application-only space exclusively for business leaders.

This is growing fast and we’re welcoming business movers and shakers of all kinds weekly. If you’re operating at a high level and your aim is to expand your circle, expand your impact and expand your revenue we’d love to invite you to apply.

https://www.salestrainingwithenfys.co.uk/the-club

Make sure you follow and subscribe for the next episode of More Than Sales!

What does it take to move from playing it safe to stepping boldly into your ambitions? In this episode, Enfys dives deep with strategic advisor and Invarah House founder Katie Keith to explore why the businesses that last aren’t just built on ideas but on the strength of their decisions.

Drawing on over 25 years at the forefront of commercial, banking, and entrepreneurial leadership, Katie shares her journey of letting go - shedding comfort zones, dropping “masks,” and choosing purpose over perfection. Hear her candid stories about costly mistakes, embracing the “messy middle” of entrepreneurship, and why women business leaders often wait too long to act.

Katie explains the unique challenges women face, and how Invarah House was born out of her frustration with never finding a supportive, high-level advisory space so she built one for herself and now for others.

If you’re ready to stop waiting for someone else to invite you to the table, and instead create your own, this episode gives you the insight and practical encouragement to make bold and life-changing decisions quickly.

Key Topics Covered:

00:00 Intro

03:59: The necessity of shedding roles and commitments

07:03: Isolation leads to avoidance and repeated narratives that keep business owners stuck

12:07: Encouragement to “just effing do it”

13:21: Discussion of ‘wearing masks’ and the liberation that comes from letting those masks go.

17:17: Embracing the “messy middle” of reinvention and self-discovery

26:47: Final advice for listeners needing to make a life-changing decision: “Don’t delay. It doesn’t pay.”

About Katie Keith:

Katie Keith is the Founder of Invarah House™, private advisory for women in business. Created for founders, business owners and senior leaders, Invarahh House brings experienced women together through curated advisory circles, strategic experiences and immersive programmes designed to accelerate commercial growth, strengthen leadership and expand thinking.

With more than 25 years of commercial leadership experience across banking, finance and entrepreneurship, Katie combines strategic insight, behavioural science and emotional intelligence to help women make better decisions, navigate complexity and build businesses of lasting value.

Her mission is simple: to ensure every woman building something significant has access to the quality of advisory, challenge and commercial thinking she needs to grow with confidence, clarity and ambition.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

Join Enfys Maloney’s award-winning Vibrant Connections networking community for top entrepreneurs and experts: https://www.salestrainingwithenfys.co.uk/the-club

Make sure you follow and subscribe for the next episode of More Than Sales!

Ever wondered how to move from competing to being chosen in your industry? In this episode, Enfys sits down with powerhouse personal brand strategist Justice Williams to unpack what it really takes to become the authority people talk about - even when you’re not in the room.

Justice shares her own journey, from a spontaneous speaking debut at the House of Commons to building an award-winning reputation and mentoring women to turn expertise into opportunity. Discover how to leverage both online and offline strategies, why credibility matters more than follower count, and how sharing the right parts of your story can magnetise ideal clients and top-tier opportunities.

If you’re ready to stop playing small, own your expertise, and open doors to bigger stages, this episode shows you how.

Key Topics Covered:

00:00 Intro

O3:33 Going from traditional PR and press into personal branding before social media

04:13 The differences between building a personal brand online versus offline

05:18 True brand credibility comes from achievements like awards, speaking engagements, and board positions.

06:16 Internal barriers hold women back from embracing visibility

08:13 Understand your audience before pursuing a personal brand strategy

12:22 Corporate clients value digital footprint and credibility.

About Justice Williams:

Justice Williams MBE is an award-winning brand authority strategist, international speaker and the Founder and CEO of Second Chapter Studios, a strategic brand advisory helping established experts and ambitious women build influential personal brands that create

commercial opportunities, industry recognition and long-term impact. For more than two decades, Justice has worked at the intersection of personal branding, thought leadership and commercial growth, helping experts and organisations build brands that attract opportunities, open doors, and position them as the recognised authority in their field. A sought-after speaker, Justice has delivered more than 400 talks across the UK and internationally. She has partnered with global brands and leading

financial institutions, and was awarded an MBE for Services to Young People, recognised as Cosmopolitan’s Most Inspirational Woman and one of Nokia’s 50 Most Remarkable Women.

Today, Justice is on a mission to redefine what it means to build brand authority, helping women become known for their expertise, and build businesses where their reputation becomes one of their greatest commercial assets.

About Enfys Maloney:

Enfys Maloney is a sales expert, speaker, event host and multi-award-winning entrepreneur who helps ambitious service-based business owners sell with confidence and generate dependable revenue.

After losing her travel company during the 2020 pandemic, Enfys rebuilt her career around a simple belief: sales should feel human, strategic and empowering, not pushy or uncomfortable. She now mentors entrepreneurs across the UK and beyond to turn opportunities into real sales, build stronger visibility and create profitable businesses that truly work.

Enfys is the founder of Vibrant Connections, a thriving online networking community that helps entrepreneurs build meaningful relationships and generate opportunities through networking and collaboration. She also hosts live events that bring ambitious business owners together to learn, connect and grow.

Connect with Enfys:

Website: https://www.salestrainingwithenfys.co.uk/

Instagram: https://www.instagram.com/enfys_maloney_official/

LinkedIn: https://www.linkedin.com/in/withenfys/

Facebook: https://www.facebook.com/salestrainingwithenfys/

YouTube: https://www.youtube.com/@more-than-sales

Produced by Winter Audio.

More Than Sales Resources:

Join Enfys Maloney’s award-winning Vibrant Connections networking community for top entrepreneurs and experts: https://www.salestrainingwithenfys.co.uk/the-club

Make sure you follow and subscribe for the next episode of More Than Sales!