In today's episode, I'm excited to have Zach from Magic Nothing. We talked about his journey into music marketing, the rapid growth of his platform, and the importance of understanding goals in music marketing. We discuss the effectiveness of meta ads, the role of playlists, and the impact of AI on the music industry.

Resources and links:

🧩 Hire me to run ads for you

🧩 More Than Streams Website

🧩 Free 100-page marketing guide

🧩 Your First Hit Song Program

Connect with Magic Nothing:

🧩 Magic Nothing on Instagram

🧩 Join Magic Nothing - Pitch to legit playlists

Connect with Finch:

🧩 Finch on Instagram

🧩 Subscribe to my Weekly Newsletter

🧩 Also on YouTube

I hope you enjoyed this episode 🙌 Please follow More Than Streams so you never miss an episode! Thanks for listening 🙏

Streams won't save your career in 2026 - but real fans will. In this episode, I'm breaking down three strategies to turn casual listeners into a loyal fanbase of 10,000+ people who actually care about your music. We're talking playlist ecosystems, pre-release viral content with strategic ads, and the Seasons Strategy that converts viewers into streams. If you're tired of chasing numbers, this one's for you.

Resources and links:

🧩 Hire me to run ads for you

🧩 More Than Streams Website

🧩 Free 100-page marketing guide

🧩 Your First Hit Song Program

Links mentioned:

🧩 Free 100-page music marketing guide - DM me "100" on Instagram @finchbergling

🧩 Join Become a Successful Playlist Curator

🧩 Join 'Your First Hit Song'

🧩 Listen to Grayson Repp's remix Days Like This