The idea of stepping up to share your ideas – whether on a conference stage or social media or podcast – can be an intimidating prospect. Many people share their experiences with imposter syndrome or fear of simply “being wrong.” This episode with Orbit Media’s Co-Founder and Chief Marketing Officer Andy Crestodina will help lay out a simple road map to getting your thoughts out of your head and into the ecosystem.

You’ll learn a lot throughout this insight-packed 16 minutes:

• Difference between content marketing and thought leadership
• Things you have to be willing to face
• The role of data
• A simple AI prompt to help find your voice

In the end, the real purpose of thought leadership is to start conversations, welcome disagreement, and build “a moat” around your brand.

If you’ve been sitting on the cusp of stepping out of your comfort zone and into beginning conversations – real conversations, not just getting simple agreement or affirmation – then Andy’s insights will not only set you up for success and set you at ease but give you actionable tips on how to get there.

As always, if you like what you've heard, please follow the podcast on your favorite platform and share it with your network on social media!

If you're looking for SEO or PPC services, or you'd like an audit of your website or content, please reach out to Dane Saville at [email protected].

Thanks to the leadership at SearchLab Digital for making this podcast possible.

SEO is like a solar panel.

PPC, when done correctly, is like a light switch.

Look, electrical work isn't easy, but once you've run the wires, attached them to the switch, secured the switch in the wall box, and reattached the cover plate, and you flip the switch -- Voila! Power. (thanks Google AI Overview)

PPC isn't easy either, but once you've laid the groundwork, you turn on the ads and start connecting with shoppers.

As part of your PPC strategy, you may have heard of Performance Max (PMax) campaigns. You may also have heard any number of issues that marketers may take up about this type of PPC ad; however, SearchLab's own Susan Yen has some news for you: the juice is worth the squeeze when you apply the right pressure.

Her solution to any PMax holdup includes three tenets:

1. Strategic Account Structure
2. Great Ad Copy
3. Discerning Audience Signals/Targeting

That's right, it's time to get granular. It's time to get serious about the way your ads communicate to shoppers. It's time to know how to layer on audience details, like knowing the difference between affinities and buying signals.

Susan lays it out there, so you can bite off more than you can chew.

Plus, she provides a bonus insight about A/B testing in PPC.

In addition, as part of what is a tradition with More Than You Can Chew, Susan shares her favorite restaurant in Portsmouth, New Hampshire: Five81NE.

In the episode, Susan shares her own favorites, but host Dane Saville also set his sights on ...

• Moo Ping Skewer
  • Isaan Style Marinated Pork Shoulder | Garlic-Soy Sauce
    Chili-Tamarind Dip
• Thai Noodles
  • Wide Rice Noodles | Chive | Egg l Bean Sprouts Garlic-Sweet Soy Sauce

As always, if you like what you've heard, please follow the podcast on your favorite platform and share it with your network on social media!

If you're looking for SEO or PPC services, or you'd like an audit of your website or content, please reach out to Dane Saville at [email protected].

Thanks to the leadership at SearchLab Digital for making this podcast possible.

Content isn't just king: it's the whole court and castle. If you've invested in SEO for your small business, one of the core elements of the strategy is, or at least should be, content creation. Unfortunately, too many agencies either outsource to the cheapest freelancers or expect their SEOs to write it themselves. Writing, however, is a craft that requires a high degree of skill built from years of (you guessed it!) writing.

From quick tips on effective writing to proper structure, language, and intent of your content to the right messaging for both B2C and B2B businesses, listeners will get several actionable tips that can be applied to either writing their own content or reviewing content submitted by their agency partner.

In addition, as part of the More Than You Can Chew tradition, Dane shares two spots you must check out: Dante in Cleveland, Ohio, and The Daniel in New York City.

For both restaurants, select the tasting menu. 

As always, if you like what you've heard, please follow the podcast on your favorite platform and share it with your network on social media!

If you're looking for SEO or PPC services, or you'd like an audit of your website or content, please reach out to Dane Saville at [email protected].

Thanks to the leadership at SearchLab Digital for making this podcast possible.

It's often easy to chase after the latest shiny object. In marketing, new tools appear with emerging trends or capabilities faster than anyone can learn how to properly use them. This inaugural episode of More Than You Can Chew offers a practical foundation upon which marketers can begin to delve into using AI as part of their workflows with practical applications outside the scope of just listening to a podcast or seeing a conference session on the topic.

From collaboration on outcomes to specific tips on prompts to insights about how a tool like ChatGPT can be used for both public-facing and internal needs, listeners will get actionable takeaways that they can use to build out their own processes and workflows.

In addition, as part of what will become a tradition with More Than You Can Chew, Brent shares his favorite restaurants in New Orleans and his hometown of Toronto: Rosedale and Dailo, respectively.

Two highlights from each restaurant from host, Dane Saville:

• Truffle Hainanese Chicken (Dailo)
  • foie fat rice, scallion ginger oil, confit garlic sambal, crispy garlic & onion
• Fried Chicken (Rosedale)
  • with Mac’n’Cheese, Smothered Greens and Tabasco Honey

As always, if you like what you've heard, please follow the podcast on your favorite platform and share it with your network on social media!

If you're looking for SEO or PPC services, or you'd like an audit of your website or content, please reach out to Dane Saville at [email protected].

Thanks to the leadership at SearchLab Digital for making this podcast possible.