In this episode, Matt Wyman sits down with Morgan Mackenzie, founder of Simply Above Average, to explore how personal frustration with ill-fitting clothes led to a data-driven fashion tech company for tall consumers. Morgan shares how Simply Above Average aggregates brands and sizes into a single platform, using AI as a collaborator to improve discovery, fit, and overall shopping experience. The conversation dives into the future of retail, the role of consumer feedback, and how curiosity and data can reshape fashion to better serve overlooked audiences without replacing the human element.