In this conversation, Olly Hudson shares his journey in the DTC advertising space, discussing the evolution of the industry, the importance of creative operations, and the role of social media platforms like TikTok in shaping modern marketing strategies. Olly is the founder of Soar with Us and co-hosting the Podcast D2C Diaries.

Find more about me here: ⁠⁠moritzschroder.com⁠⁠

In this conversation, Dawn Chubai from Live Selling School shares her extensive experience in live shopping, discussing her journey from television to coaching others in the art of selling products live. We discuss the importance of understanding the audience, building trust, and the balance between entertainment and education in sales. We also get into the evolving landscape of live shopping, particularly in relation to live social shopping, and Dawn offers insights into effective selling techniques and strategies for success in this growing field.

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In this conversation, Moritz Schröder and Saief (linkedin.com/in/saief-tissaoui/), founder of TikTok Shop agency Volyat.com, discuss the intricacies of TikTok Shop and social commerce, exploring its mechanics, user demographics, and the evolution of consumer trust. They delve into the impact of GMV Max on advertising strategies, the importance of content creation, and the comparison between TikTok Shop and Amazon. Saief shares insights on navigating TikTok Shop, the role of AI in content creation, and how brands can choose the right agency for their needs.

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In this conversation, Benjamin L. Henriksen - the founder of the Danish Live Shopping Agency "Let's Go Live" - discusses the evolution and future of live shopping, detailing how it emerged during the COVID pandemic and its ongoing relevance in the retail landscape. He emphasizes the importance of authenticity, engagement, and the integration of technology in creating successful live shopping experiences. The discussion also covers the strategic aspects of going live, including the selection of software, the process of planning events, and the key performance indicators that define success in this innovative sales format.

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Ashley White is the Founder and CEO of Social Tale, one of the very early TikTok Shop Agencies in the UK. In this podcast, we discuss the evolution and potential of TikTok Shop as a platform for e-commerce. He shares insights from his experience transitioning from a Meta agency to a TikTok Shop agency, emphasizing the importance of understanding the platform's unique dynamics and the need for patience and strategy in achieving success. The discussion covers various aspects of building a TikTok Shop agency, including client relationships, content creation, and the challenges of navigating a rapidly changing social commerce landscape.

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In this conversation, we discuss Jeremy's journey from corporate life working at ByteDance to entrepreneurship, which led him to found Euka.AI - a tool to automate your interactions with affiliate creators within Social Commerce. It is already widely used by brands selling on TikTok Shop.

Find more about me here: ⁠⁠⁠⁠moritzschroder.com⁠⁠⁠⁠

In this conversation, Ron Wardle shares his extensive experience in the e-commerce and live shopping sectors, particularly in China. He discusses the evolution of live shopping, the importance of community engagement, and the key platforms driving this trend. Ron emphasizes the opportunities for solo entrepreneurs and the skills needed for success in live selling. He also explores the challenges Western brands face in adapting to the Chinese market and offers strategic recommendations for leveraging live shopping effectively. The discussion highlights the potential for live shopping to transform consumer behavior and the importance of building brand equity and community.

Find more about me here: ⁠⁠⁠⁠⁠moritzschroder.com⁠⁠⁠⁠⁠

In this conversation, Moritz Schröder and the founder of Social Commerce Club Jordan West discuss the evolution and impact of TikTok Shop on social commerce. They explore the challenges brands face in adapting to this new platform, the importance of treating creators well, and the long-term investment required for success. They also delve into the future of shopping, the role of AI, and the potential for social commerce to reshape consumer behavior.

Find more about me here: ⁠⁠⁠⁠⁠moritzschroder.com⁠⁠⁠⁠⁠