Lee is one of Australia and New Zealand’s most in-demand real estate sales trainers, leadership coaches and keynote speakers. As founder, CEO and Creative Director of Australia’s largest real estate training and systems development company Real Estate Academy and founder and CEO of Complete Data and Real Estate Hot Topics, Lee and his team continue to set the bar for training, continual improvement and systems development within the industry. In this episode Lee and I discuss his journey from plumbing to agency to trainer as well as lead generation, listing presentations, overcoming fee objections, the importance of words, digital marketing, invisible value, live mode and sell mode, multi media marketing, what it takes to be a top performer and much more.