When you start tracking Sales Acquisition costs through your various advertising, you will start to see the strengths and weaknesses of your sales team members and advertising sources. Assigning to salesperson's strengths will increase revenues and decrease advertising cost percentages.

What is the one number in regards to Sales and Marketing that can make the difference between your business thriving or barely surviving? Listen as Susan tells about this number that many business owners do not follow, yet have a direct impact on the profitability of the company.