Morris Pentel is Chairman of the CX Foundation, a private global foundation focused on best practice in CX. He talks on this episode about how to redesign Voice Of the Customer (VOC) projects to better capture customer emotions. Morris is based in London. <a href= "https://www.linkedin.com/in/morrispentel/">https://www.linkedin.com/in/morrispentel/</a> <a href="https://www.cxfo.org/">https://www.cxfo.org/</a>

Morris Pentel is Chairman of the CX Foundation, a private global foundation focused on best practice in CX. He talks on this episode about how to redesign Voice Of the Customer (VOC) projects to better capture customer emotions. Morris is based in London. https://www.linkedin.com/in/morrispentel/ https://www.cxfo.org/

Morris Pentel is Chairman of the CX Foundation, a private global foundation focused on best practice in CX. He talks on this episode about how to redesign Voice Of the Customer (VOC) projects to better capture customer emotions. Morris is based in London. <a href="https://www.linkedin.com/in/morrispentel/" rel="noopener noreferrer">https://www.linkedin.com/in/morrispentel/</a> <a href="https://www.cxfo.org/" rel="noopener noreferrer">https://www.cxfo.org/</a> &nbsp;

Morris Pentel - The CX Foundation

CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.

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Morris Pentel - The CX Foundation

Morris Pentel - The CX Foundation