Marketing should not be left to chance. After all, it’s an important part of doing business. Do it right and you have the chance to double—and maybe even triple—your client base. But do it wrong and a lot of money goes down the drain. Unfortunately, not a lot of mortgage brokers know how to do their marketing right. This is especially true since the widespread belief is brokers need to be everything to be everybody.

In this episode of Mortgage Broker Acceleration, James Veigli and Ash Playsted explain what a successful marketing strategy looks like for a mortgage broking business. They also share tips on how brokers can avoid wasting too much money on marketing. Tune in to find out more.

The Key Questions

• Why do many brokers waste money on marketing? (2:32)
• What should I do to improve my marketing efforts as a broker? (4:02)
• How can I tailor-fit my marketing for my ideal clients? (12:47)
• Should brokers start working with a marketing agency? (15:01)
  
  

What You’ll Discover

• The wrong approach to marketing (1:56)
• The old-school mentality mortgage brokers are holding onto (7:27)
• Why specialisation gives you superpowers (8:20)
• A thinking exercise for mortgage brokers (15:45)
  
  

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!