Mortgage Marketing Expert

In this episode, Phil Treadwell is joined by Bryan McKee, mortgage professional, and founder of Resilient Warrior, for a real conversation about what it truly takes to grow—mentally, physically, and professionally. They discuss how discipline, daily habits, and doing the hard things you resist are essential for lasting change. Bryan shares why success isn't instant, how setbacks shape us, and why your standards must match your goals.

Bryan is a mindset advocate, mortgage professional, and real estate investor with over a decade of experience in leadership, entrepreneurship, and personal development. A former executive chef turned entrepreneur, he now leads the coaching platform Resilient Warrior and hosts the Behind the Breakthrough podcast, where he empowers others to take ownership of their health, habits, and mindset. After overcoming seasons of depression, anxiety, and burnout, Bryan draws from personal experience to help people rebuild from within and live with purpose, discipline, and integrity. His mission is clear: to guide others through the inner work that leads to lasting breakthroughs.

01:30 Meet Bryan

02:45 Start the Day Right

05:10 Take Care of Yourself

08:25 The Satisfaction of Putting in Work

11:55 90 Days till Results

16:50 It's Not Just About the Numbers

22:40 Bryan's Main Habits for Success

25:30 Discipline is a Skill

29:55 Match Standards with Expectations

32:40 Move Through the Mistakes

38:45 Give Your Full Attention

41:30 Life is Not Supposed to be Easy

44:15 Do What You Don't Want to Do

Connect with Bryan: Instagram

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In this episode, Phil Treadwell interviews Nick Friedman, President of Homes at HomeLight, about how real estate professionals can elevate their conversations and stand out in a crowded market. Nick emphasizes the importance of going beyond surface scripts to build real connections and deeper conversations with clients. They explore how AI can boost speed and efficiency, helping agents do more in less time. Nick also shares strategies for reaching hard-to-contact clients and encourages constantly asking, "Is there a better way?"

Nick Friedman is the President of Homes at HomeLight, where he spearheads the development of new growth channels and strategies for the company's flagship financial product, Buy Before You Sell. Previously, Nick was the Co-Founder and COO/CRO at Accept.inc, a Denver-based proptech company that was acquired by HomeLight in June 2022. Under Nick's leadership, Accept.inc led the company to nearly 30x growth in 2 years and raised over $100MM in debt & equity capital.

01:30 Meet Nick

03:45 Don't Be a Broken Record

06:50 Have Deeper Conversations

09:55 AI = Speed and Efficiency

16:30 Reach Out to the Unreachable

20:55 Is There a Better Way?

25:45 Buy Before You Sell

31:10 Learn Everything You Can

Connect with Nick: LinkedIn | Website

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In this episode, Phil Treadwell welcomes Rob Pieklo, President and CEO of AFR. Together, they dive into how mortgage professionals can better educate and guide their clients. Rob and Phil explore the impact of UMBS and the 10-Year Treasury, and discuss the limitations of market forecasting. Rob emphasizes clear communication, honesty, and recognizing early market shifts as tools for building client trust. It's a valuable listen for those looking to enhance both their market knowledge and their client approach.

Robert Pieklo, President and CEO of AFR, brings a wealth of experience and leadership to the role, having previously overseen lending, revenue, capital markets, and strategy at the company. During his time away, he successfully ran his own brokerage, gaining hands-on insight into the industry. Rob's extensive knowledge across broker, correspondent, and retail channels uniquely positions him to drive AFR's next phase of growth. A respected industry leader, he remains actively engaged with numerous trade associations, reinforcing his commitment to advancing the mortgage space.

02:20 Be the Expert

06:15 The World of UMBS

11:00 The Ten Year Treasury

13:50 A Broken Crystal Ball

17:15 Lock It In

19:40 Pay Attention to the Whispers

22:50 Transparency is Key

27:10 The Truth is Easier Than a Lie

31:10 Less Talking, More Mistrust

32:35 Take the Good with the Bad

35:30 The Pounds of Results

39:40 Use the Macros to Your Advantage

Connect with Rob: Instagram | AFR Website

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In this episode, Phil Treadwell chats with Alexis Valladares about embracing growth, resilience, and purpose-driven success. Alexis shares how choosing excitement over fear and setting higher personal standards can create momentum in life and business. He highlights the importance of solving problems, tapping into emotions, and adopting the "as if" mindset to align with your goals. From the urgency of a "drowning person's focus" to learning what not to do, Alexis offers powerful mindset shifts. He reminds listeners that failure is a part of success—and that the journey itself is where the real value lies.

Alexis Valladares is a real estate sales coach and entrepreneur who started his business journey at 14. After 12 failed ventures, he became a licensed real estate agent in 2020 and found success, closing over $150 million in transactions by mastering FSBOs and expired listings. He now leads Valladares Real Estate Academy, training over 10,000 agents worldwide in cold calling, objection handling, and sales mastery. With 200+ live events and 3,000+ active students, Alexis is passionate about helping agents become top communicators and closers.

01:30 Meet Alexis

04:25 Excitement over Fear

07:40 Set New Standards

11:05 Find Opportunities to Grow

14:20 Look for the Problems

19:25 It's Not About You

25:10 Tap into the Emotions

30:30 The "As If" Mindset

33:00 A Drowning Person's Focus

36:40 Fail to Succeed

39:10 The Journey is Everything

42:30 Knowing What NOT to Do

45:20 Be Courageous

Connect with Alexis: Instagram | Website

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In this episode, host Phil Treadwell welcomes back Erin Bradley to share strategies for building strong business relationships through generosity and value-driven actions. She explains how to identify opportunities to connect and how professionals can refine their communication to be more effective. The conversation also covers the importance of having a strategy tailored to your strengths rather than following a one-size-fits-all model. Erin's insights offer both clarity and direction. The episode gives listeners a push to take action and shift from "I wish I could…" to "I'm doing it."

Erin Bradley is a dynamic speaker, bestselling author, and host of the Pursuing Freedom podcast, dedicated to empowering real estate professionals. With firsthand experience navigating the challenges of entrepreneurship, she transformed her business to align with her vision of fulfillment. Now, she teaches others how to overcome overwhelm, create freedom, and build a life they don't need a vacation from. Erin's philosophy centers on mindset, effective systems, and strong support networks, proving that success is achievable with the right approach.

01:30 Welcome Back, Erin

04:20 Be a Go Giver

12:10 What is Value?

16:45 Opportunity Alerts

20:30 Develop Your Own Strategy

24:20 Conversation 101

28:30 Take the Work Hat Off

31:10 You Have to Take Action

33:50 "I Wish I Could…"

Listen to Erin's podcast, Pursuing Freedom

Connect with Erin: Email | Instagram | LinkedIn

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In this episode, host Phil Treadwell travels to Ohio to sit with Mark Perkins, CEO of Pivot Realty. Mark and Phil discuss the mindset and habits that drive success, emphasizing personal responsibility, discipline, and eliminating excuses. They explore how AI enhances efficiency for top performers while entitlement and inaction keep others stuck. Taking consistent action compounds over time, leading to extraordinary results, while simplifying tasks and focusing on daily execution create momentum. Success isn't about talent or luck—it's about mindset, discipline, and showing up. Those who commit to doing the work will always come out ahead.

00:21 A Special Episode

04:35 Get Rid of the Excuses

08:45 Attitude or Actions?

12:10 Are You Going To or Not?

17:00 What the Uncommon Have in Common

26:20 Feelings are Feedback

30:18 Worth It

36:45 Do It as if You Own the Business

41:45 It's a Sense of Entitlement

47:30 The Opposite is Responsibility

51:40 The Word that Belonged to 2024

55:50 AI = Replacing Professionals?

59:55 Ordinary with a Little Extra

01:03:00 Owning vs. Renting

01:12:40 The Philosophy of Phil

01:16:10 Urgency Combined with Pace of Work

01:20:20 Listen and Contemplate

Listen to Mark's Podcast: The Necessary Entrepreneur

Connect with Mark: LinkedIn | Instagram

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In this episode, host Phil Treadwell prepares for a new quarter with a focus on increasing productivity and making the most of the hours in a day. He explores key strategies like time-blocking, AI-driven strategies with ChatGPT, and content techniques that capture attention. These insights help mortgage professionals streamline their workflow, improve marketing efforts, and strengthen client relationships. By applying these tactics, you can work more efficiently, attract the right clients, and elevate your business. This episode is packed with actionable insights to help you stay ahead in a competitive market.

Phil Treadwell is an award-winning entrepreneur, national speaker, and podcaster with over 20 years of experience in the mortgage and real estate industry. As the Founder and Mindset Coach at M1 Academy, ranked #4 among the Top 10 Mortgage Coaching Programs of 2023, Phil helps professionals achieve peak performance through proven strategies for mindset and execution. Recognized with multiple honors, including USA TODAY's Top 10 Founders to Follow in 2024, Phil is dedicated to empowering professionals to reach their full potential.

00:21 New Quarter, Increasing Productivity

02:30 Efficiency with Timeblocking

07:10 The Marketing Formula

09:50 To the Point with ChatGPT

13:30 Get Their Attention

16:35 10-10-10 Strategy

21:00 More to Come

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In this episode, Phil Treadwell is joined by Nicole Giamundo and Alex Giampietro as they share their unique perspectives on the mortgage and real estate industry, diving into the differences between their roles and experiences. Both ladies discuss how shifting environments require a shift in mindset and the daily habits and non-negotiables that keep them grounded and successful. The conversation highlights the importance of finding fulfillment in your work, building strong referral relationships, and consistently adding value to clients. Alex and Nicole emphasize the power of authenticity in business—staying true to yourself is the key to long-term success.

As a Producing Branch Manager at Gila Valley Mortgage in Safford, AZ, Alex has built a successful business on the foundation of referral relationships and meaningful connections. Since 2011, Alex has been guiding families through the mortgage process with trust, care, education, and a personal touch. As a wife and mother to two energetic boys, she embraces adventure and change—both in life and in business. For Alex, serving her rural community is more than just work; it's a passion.

With a heart for service and a passion for real estate and finance, Nicole helps clients navigate the loan process with ease and confidence. As a mother of twins, she understands the importance of reducing stress and making home financing a smooth experience. Beyond her work, she empowers women in business through M1 Academy and Professionally She while advocating for mental health awareness. Her love for travel and diverse experiences allows her to connect with clients from all backgrounds. A multi-year recipient of Denver's Rising Star Award, Nicole is dedicated to helping families achieve their homeownership goals.

00:20 Meet Alex and Nicole

03:25 Difference in Sides

07:55 Shifting Environments, Shifting Mindsets

11:00 Daily Habits and Non-Negotiables

17:15 Find Your Fulfillment

21:50 Referrals and Adding Value

27:05 Keep Going with Authenticity

Interested in Professionally She? Register for calls here!

Connect with Alex: Facebook | Instagram

Connect with Nicole: Website | Instagram

LEARN MORE ABOUT M1 ACADEMY COACHING

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In this episode, Phil Treadwell sits down with Richard Milligan to explore the mindset and strategies that set top professionals apart. Richard highlights why people follow strong leaders, not just companies, and challenges listeners to take full advantage of the tools at their disposal. They also discuss the traits of the most valuable loan officers, the role of AI in the mortgage industry, and how to cut through the noise to stand out. Ultimately, Richard reminds us that your greatest value lies in who you are, not just what you do.

Richard's leadership journey began with the challenge of recruiting a team with little training or resources. Determined to improve, he immersed himself in books, podcasts, and industry insights. After building over 20 teams in the mortgage industry, he felt a deeper calling to help others in similar situations. In 2017, he founded 4C Recruiting, a consulting firm dedicated to empowering recruiting leaders. A sought-after speaker, Richard has been featured in Scotsman Guide and, in 2022, published How to Dominate Recruiting in the Digital World.

00:20 Meet Richard

05:40 To be Dynamic You Must Evolve

11:00 Success Principles are Uniform

14:25 People Join Leaders, Not Companies

19:05 Go Use Your Logins

23:20 Most Valuable Loan Officer

28:50 Embrace AI

33:40 Don't Drown in the Noise

38:35 Your Value is You

Connect with Richard: LinkTree

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LEARN MORE ABOUT M1 ACADEMY COACHING

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In this episode, host Phil Treadwell collaborates with Todd Scrima who shares his journey to success, highlighting the importance of hard work, continuous learning, and consistent effort. Todd stresses the value of connecting with the right people and that real growth comes from developing new skills. He encourages listeners to provide genuine value rather than just seeking help, as people pay for solutions, not problems. Balancing emotional and tactical approaches is essential, and Todd's core message is clear: success comes from taking consistent, strategic action.

Todd Scrima has built his career on helping people grow and achieve financial success. As the founder of one of the nation's largest mortgage coaching programs, he has mentored over 600 loan officers to seven-figure earnings. He leads multiple companies, including Summit Funding, Jolt Mortgage Marketing, and The Mortgage Podcast, while also managing eight other businesses. An industry thought leader, Todd shares his expertise through his books Dare to Sell and The Loan Officer's Roadmap to $1 Million.

00:20 Meet Todd

05:15 Go Out and Do the Work

07:30 No One Cares About the Past

10:10 Grow Your Skills

13:00 Call on the Right People

16:10 Building from the Bottom

18:00 Be Honest with Yourself

20:25 What are You Effective at?

24:35 Be Valuable, Not a Beggar

29:10 People Pay for Solutions

32:15 Opportunities are Out There

36:25 Phone Calls Work

38:05 Both Emotional and Tactical

39:05 Are You Taking Action?

Connect with Todd

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LEARN MORE ABOUT M1 ACADEMY COACHING

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