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What does it look like to leave behind a successful career in law and finance to pursue your true passion? In this episode, we sit down with Joe, the owner and sole operator of Tradecraft, Morton's newest bakery specializing in expertly crafted French laminated pastries. Yum!
Joe's journey is a bit unconventional. From East Peoria to Chicago, Philadelphia, Texas, and back again—he's been a law student, a university administrator, a Certified Financial Planner with an MBA, and now, a trained French pastry chef who found his home in Morton just three months ago.
But here's what makes Joe's story truly special. Open just two days a week (Saturdays and Sundays, 8am-12pm), Joe runs Tradecraft entirely by himself because this isn't a job—it's a craft. It's a passion. And in his own words, it's how he found "the cheat code to life."
We talk about what it takes to master the art of laminated pastries, why he chose Morton over the big city, the buildout process from farmers market to brick-and-mortar, and what it means to define success on your own terms. Joe's philosophy on quality over quantity, craftsmanship over commerce, and passion over profit will resonate with anyone who's ever dreamed of doing what they love.
Whether you're a croissant connoisseur, an aspiring entrepreneur, or someone searching for permission to pursue your passion—this conversation is for you.
Tradecraft is located in Morton, Illinois, and is open Saturdays and Sundays from 8am-12pm. ( https://www.tradecraftbakeshop.com/about )
Location: https://maps.app.goo.gl/hrSjgg6RS13sTc1F6
108 E. Queenwood, Morton, Illinois
Morton MUSE & News celebrates the small-town values, businesses, and people that make Morton special. Thank you for supporting local stories and small-town voices.
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