Years ago, I was made aware of a broad scientific study into how people make purchases. The study, known as the IFBP Matrix, demonstrated that people go through four areas of consideration. Sometimes, this happens within seconds, sometimes it takes much longer.
The four areas are:
Issue - what is the problem, issue, situation, frustration, etc…
Feature - what does the new address, fix, improve on, etc….
Benefit - how does this help, enhance, benefit, expand, profit, etc…
Proof - what is the proof that it actually will do what is claimed
This study aims to look at the offerings of Jesus to the people of his day and to all people of all days. What did/does Jesus actually offer in his life and message?