I know that feeling. The urge to work yourself to death just to achieve that lifestyle you've been dreaming of. The frustration you feel when you realize there's something you missed and now you have to backtrack, again. Stop. Just breathe. I know you feel like you started your business late and perhaps, there is also a voice in your head that tells you that you've missed your opportunity. Trust me, you haven't. The fact that you are here now, trying your best is a sign that now is your time. While "missing your opportunity" isn't a valid threat to your success, not putting the research needed to support your business is. There are many reasons why people skip this step, but one of the main ones is the fear that they don't have enough time. This causes them to skip the steps that seem unimportant, like target market research, in order to catch up to their competitors. It isn't worth it. It doesn't work. Working hard doesn't do shit when you don't have a strategy to follow.