What consumers want when it comes to advertising: 50% of consumers indicate that humor is what they like most about advertising, especially when it comes to consuming ads on television, entertainment apps, or social media platforms. How-to information came in at 40%, Music at 37%, Authenticity 34%, and the business's story is what 33% of consumers indicated they want to hear. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com

for information about our collection and use of personal data for

advertising.