Most people start a podcast. Almost no one turns it into a profitable business. Darren Lee did exactly that.

In this episode, Darren reveals how a single DM changed his life, leading him to build Voics, a media company that’s revolutionising the podcasting industry. From failed startups to running a seven-figure business, he shares what most podcasters get wrong, how to actually monetise, and why YouTube might be a better bet than audio.

If you’ve ever wondered whether podcasting is worth it, this episode will change the way you see content, branding, and business growth.

Timestamps
0:00 – How Darren Lee built a media empire
 1:12 – The power of saying yes: One DM changed everything
 9:56 – Scarcity vs. abundance: The mindset shift for success
 17:49 – From failed startups to launching a profitable business
 24:01 – How a podcast accidentally became a business
 29:14 – Monetisation myths: Why most podcasters make zero money
 36:50 – The secret formula for podcasting success
 42:34 – Podcasting vs. YouTube: Which one wins?
 48:38 – Scaling a media company: From solo creator to CEO
 51:14 – Personal brand vs. corporate brand: What works?
 55:32 – What big brands want from podcasts
 56:30 – Repetition, mastery & the art of long-term success
 58:37 – How to sustain and grow a podcast business
 1:03:13 – The corporate podcast game: What you don’t see
 1:06:50 – What makes top podcasters different from the rest?
 1:15:11 – Final takeaways & the future of podcasting

Follow Darren:
YouTube: https://www.youtube.com/@Darren_ks
Instagram: https://www.instagram.com/darrenlee.ks/
Website: https://www.voics.co/

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

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