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I used to think I could get leads from Facebook with just $10 a day and some basic targeting. But the truth is, that kind of budget doesn’t give Facebook the data it needs to actually find real customers. Once I committed to spending $50–$100 a day and let the algorithm work, I started getting consistent leads, and they were the kind of homeowners I actually wanted to work with.One of the biggest mistakes I see contractors make is obsessing over targeting zip codes, income brackets, or homeowner interests. Facebook is smarter than that. If your ad creative is solid, like a strong before-and-after photo, a fast walkthrough of a finished project, or a client testimonial, Facebook will figure out who wants a pool. You just need to give it enough budget and time to learn.If you’re serious about growing your business and not just boosting posts for likes, start treating Facebook like the lead gen machine it actually is. Let the platform do the heavy lifting. Just focus on showing off your best work and being consistent.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for weekly tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=_qAYWKjWkxQ-------------------------------------
By Douglas LairdI used to think I could get leads from Facebook with just $10 a day and some basic targeting. But the truth is, that kind of budget doesn’t give Facebook the data it needs to actually find real customers. Once I committed to spending $50–$100 a day and let the algorithm work, I started getting consistent leads, and they were the kind of homeowners I actually wanted to work with.One of the biggest mistakes I see contractors make is obsessing over targeting zip codes, income brackets, or homeowner interests. Facebook is smarter than that. If your ad creative is solid, like a strong before-and-after photo, a fast walkthrough of a finished project, or a client testimonial, Facebook will figure out who wants a pool. You just need to give it enough budget and time to learn.If you’re serious about growing your business and not just boosting posts for likes, start treating Facebook like the lead gen machine it actually is. Let the platform do the heavy lifting. Just focus on showing off your best work and being consistent.💬 Join our Marketing Secrets group:👉 https://www.facebook.com/share/g/195zL5t4YR/💡 Subscribe for weekly tips to help your contracting business grow, and thank me later. 😉-------------------------------------Music by @HoobeZa Link - https://www.youtube.com/watch?v=_qAYWKjWkxQ-------------------------------------