This week on Behind The Fold, I’m joined by the brilliant Tess Robinson—creative entrepreneur, founder of Smack Bang, and co-founder of the soon-to-launch wellness brand, Land Lab. Tess has long been someone I deeply admire, and our conversation is everything I hoped it would be: honest, layered, and incredibly energizing. We dig into the radical shift that happens when you decide to realign your work with your values, especially as a mother. Tess shares her journey of stepping away from the traditional agency model she built over 14+ years to reclaim her creativity, redefine success, and build something deeply rooted in integrity and passion. This is a must-listen for anyone feeling called to finally ask: “What do I want?”

Tune in to hear more about:

• 04:42 – Tess’ early definition of success—leading a bustling 18-person agency—and how that changed post-motherhood.
• 08:24 – The intense identity shift Tess experienced with her first child and why returning to the same work structure no longer felt sustainable.
• 13:33 – How a personal loss sparked a moment of deep reflection that led Tess to redefine what success and fulfillment truly meant to her.
• 18:24 – Tess’ most powerful tools for reconnecting with herself and channeling her creativity—especially while raising two young children.
• 31:52 –A behind-the-scenes look at Land Lab, Tess’ newest values-driven brand blending wellness, integrity, and impact.
• 38:21 – The importance of alignment for sustainable creativity and why founders need replenishment, not just drive, to thrive.

I’m beyond grateful to have had Tess on the show! Her wisdom, honesty, and presence are such a gift, and I know this conversation will leave you feeling inspired and seen. Let us know what resonated with you—send me a message on Instagram @rachellesaevil or leave a review! 

Connect with Tess:
Instagram: @tess__robinson / @smackbang.co / @land.lab.co
Website: www.smackbang.co/
LinkedIn: https://www.linkedin.com/in/tess-robinson-b20b7473/?originalSubdomain=au
https://www.linkedin.com/company/smackbang/?originalSubdomain=au

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