In today’s episode of Behind the Fold, I’m reflecting on 11 years in business and the leadership lessons that have reshaped not just how I run my company, but how I protect my energy and focus. After opening up about my recent experience with burnout, I’m also sharing why I’m stepping away for a solo wellness retreat and why creating space might be one of the smartest business decisions you can make.

Here’s what I dive into:

• 06:55 – Why trying to be everything to everyone limits your growth, and how letting go of control creates more capacity to lead.
• 11:35 – The mindset shift that helped me stop waiting for the “right time” to hire, and why building the right team starts long before you feel ready.
• 16:15 – The simple reframe that made delegation easier, helped me reclaim hours I didn’t realize I was losing, and freed me up to grow the business instead of just keeping it running.
• 21:40 – Why some of your biggest breakthroughs happen away from your desk, and how giving yourself room to think can unlock your next level of growth.

I hope this episode reminds you that building a successful business isn’t about doing more. It’s about leading with intention, clarity, and the right support around you. If you know someone trying to do it all alone, send this their way.

Episode Mentioned: The Quiet Burnout: How to Spot It Before You Crash

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Building one successful brand is an incredible achievement. Having the courage to close that chapter and start again takes a whole new level of resilience.

This week on Behind The Fold, founder Bridgette Gale opens up about walking away from her first business, trusting her instincts, and launching Elacia while balancing entrepreneurship, motherhood, and marriage.

Here’s what we cover:

• 03:12 - Why starting young gave Bridgette the confidence to build a global swimwear brand without having all the answers
• 09:10 - The reality of launching a new business, from trademark setbacks to discovering a major manufacturing mistake just days before launch
• 14:20 - How shifting from “this is happening to me” to “this is happening for me” has shaped her resilience through every challenge
• 19:15 - Motherhood, confidence, and leading by example
• 31:45 - Why founder-led content and customer trust matter now

Every successful business comes with unexpected challenges, but resilience, adaptability, and trusting yourself will carry you forward. Share this episode with a founder, entrepreneur, or mom who needs the reminder that starting over doesn’t mean starting from scratch.

Connect with Bridgette:
Bridgette IG: instagram.com/bridgettegale_
Elacia IG: instagram.com/elacia.ritual
Website: elacia.com

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about burnout. Not the dramatic kind, but the quiet kind that slowly builds until everything feels heavier. We're so used to carrying it all that we often miss the signs until we're already running on empty.

Here's what I cover:

• 02:30 – Why burnout goes unnoticed and how to spot the early signs
• 05:18 – Why small commitments add up and the power of subtracting
• 09:22 – Practical habits to reduce mental load, from email management to AI meal planning
• 16:30 – Why rest is maintenance, not recovery

Taking care of yourself isn't something you have to earn. The more we look after ourselves before we reach breaking point, the more present, creative, and resilient we become.

What does burnout feel like to you? If this resonated, share it with someone who could use the reminder today.

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Zoe Goodhardt stepped back from her career to have children. Then she got bored. In this episode of Behind the Fold, I sit down with Zoe, Partner at TAG, to talk about rediscovering identity after kids, building a career while raising three children, and why working mothers consistently underestimate their value.

What we dive into:

• 04:02 – The moment Zoe looked around a mums group and realized she wanted more
• 11:28 – How a chance encounter while pushing a stroller led to the career opportunity that changed everything
• 18:10 – Why outsourcing, grandparents, and buying back your time are non-negotiable, not luxuries
• 33:43 – Why more women need to ask for flexibility instead of assuming the answer is no
• 43:30 – On dual-income households, the superannuation gap, and why pausing your career indefinitely is a financial risk

I hope this episode encourages you to advocate for yourself, ask for what you need, and remember that your goals still matter after becoming a parent. Share this with a mother who is thinking about returning to work or navigating what comes next.

Connect with Zoe:
Linkedin: linkedin.com/in/zoe-goodhardt
TAG: instagram.com/wearetag.co
Website: wearetag.co

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm reflecting on who we are outside of our titles. So many of us pour ourselves into motherhood, careers, and relationships, only to realize we've lost touch with the person underneath.

As I navigate my own growth journey, I've been questioning how much of my identity has become tied to what I do instead of who I am. This conversation is an invitation to slow down, get curious, and reconnect.

Here's what I cover:

• 04:47 - How motherhood, business, and career can blur the line between what you do and who you are
• 07:09 - Why constantly showing up for everyone else can disconnect you from your own needs, and why high-achieving women often lose access to themselves in the process
• 09:25 - What self-rediscovery actually looks like
• 13:05 - Simple ways to reconnect with the parts of you that exist beyond your titles, including protecting one thing that's just for you

The roles we hold will evolve. Kids grow up. Businesses pivot. Share this episode with a friend who might need reminding too.

Past Episode Mentioned: Ep 62 - Katie Tingle: Choosing Yourself in Small Moments and How It Compounds Into Real Change

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Launching a brand is hard. Doing it with a six-month-old at home is a different beast entirely. In this episode of Behind The Fold, I sit down with Georgia Gazal, founder of First Thing Underwear, to hear how she grew her underwear line into one of Australia’s most talked-about names.

Georgia shares the reality of building a product-based business from her garage, navigating stock shortages, creating a brand that genuinely connects with women, and balancing entrepreneurship with motherhood.

Here’s what we cover:

• 03:08 – Where Georgia’’s entrepreneurial drive came from and how the idea for First Thing was born
• 07:14 – Launching a business with a six-month-old and the realities of those early days
• 10:30 – The Meta ad that unexpectedly changed the trajectory of her strapless bra
• 22:49 – Building self-belief as a founder and overcoming self-doubt
• 34:54 – The brand-building framework Georgia still uses to guide every decision

You don’t need to have everything figured out before you begin. Confidence is built through action. Share this episode with a woman who is building a business, navigating motherhood, or looking for the courage to back herself.

Connect with Georgia:
Linkedin: linkedin.com/in/georgia-gazal-a75736113/
First Thing Underwear: instagram.com/first.thing
Website: https://firstthing.com.au/

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm talking about rest. Somewhere along the way, we started believing we have to earn it before we're allowed to pause.

Rest isn't a luxury. It's non-negotiable. Taking care of yourself isn't selfish, it's one of the most important things you can do for your family, your business, and yourself.

Here's what I cover:

• 02:20 - Why so many of us believe rest has to be earned and how productivity culture reinforces that mindset
• 06:55 - What happens in your nervous system when you're constantly operating in fight or flight mode
• 10:10 - The difference between burnout, collapse, and intentional restoration, and why waiting until you're exhausted isn't the answer
• 13:50 - What real rest actually looks like and simple ways to build restorative practices into your everyday life

The more we prioritize recovery before burnout, the more present, creative, and resilient we become. Share this episode with a fellow mom who might need the reminding!

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Turning the hardest parts of early motherhood into two thriving businesses wasn't on Lauren Perrett's radar before kids. But after becoming a mom, the lack of real solutions pushed her to build them herself. On this episode of Behind the Fold, the founder of BubbaDesk and Wombee shares how she stopped waiting for change and started creating it.

Here's what we dive into:

• 04:46 – Why BubbaDesk was born from the desire to integrate work and motherhood
• 07:10 – Practical tips and lessons learned in building a co-working space with childcare
• 09:24 – Moments of witnessing BubbaDesk’s real impact on mothers and their children
• 14:32 – How Wombee fosters meaningful, interest-driven connections for mothers globally
• 23:27 – Balancing ambition, motherhood, and running two businesses while staying present
• 36:50 – The importance of starting before you feel ready and trusting your instincts

I hope this inspires you to embrace your ambition while nurturing your family. Share this with a fellow parent or entrepreneur who needs some inspiration today.

Connect with Lauren:
Instagram: instagram.com/laurentopazperrett
BubbaDesk: instagram.com/bubbadesk
Wombie: instagram.com/wombee.app

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

Building a business while raising two young children comes with constant tension, shifting priorities, and a whole lot of trust in yourself. On this episode of Behind The Fold, I sit down with Jessy Marshall, founder of Hive HQ, to talk about growing a leading PR agency while navigating early motherhood, sleep deprivation and the pressure of balancing ambition with family life.

Here's what we cover:
04:46 - The moment she realized Hive was becoming a major player in the PR space
09:25 - Building a team and support system
15:14 - How she made big business decisions while running on little sleep
22:37 - What brands are getting wrong about PR, visibility, and marketing strategy
30:04 - Practical ways product-based and service-based businesses can build visibility in 2026

I hope this conversation reminds you there's no perfect formula for balancing motherhood and ambition. Sometimes it looks messy, sometimes it looks unconventional, but you are allowed to build a life and business that feels aligned for you. Share this episode with a founder, business owner, or mum who needs this reminder.

Connect with Jessy:
Instagram: instagram.com/jessymarshall/
Hive HQ: www.instagram.com/hq.hive

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!

In today's episode of Behind the Fold, I'm reflecting on ambition, motherhood, career, and the expectations women carry. Somewhere along the way, we were sold the idea that success meant balancing everything perfectly, but I've been questioning if the real goal is creating a life that feels meaningful for the season you're in.

Here's what I dive into:

• 02:09 – How a scene from The Devil Wears Prada sparked a reflection on ambition, sacrifice, and fulfillment
• 05:14 – Why "having it all" can become a trap instead of something empowering
• 10:53 – How motherhood can sharpen your ambition, clarify your priorities, and change what success looks like
• 13:16 – Protecting your energy in busy seasons and learning that saying no can be the most aligned choice

I hope this episode reminds you that building a life you're proud of doesn't require perfection, especially in the messy middle of motherhood, business, and changing priorities.

I'd love to hear your thoughts. What does "enough" look like for you in this season? Share this episode with a woman who's been carrying the pressure of trying to do it all.

Let's Connect!
Instagram @RachelleSaevil
Saevil Row Branding Agency - Website
LinkedIn
Saevil Row - Youtube

Want to launch a podcast or need your podcast edited? I work with The Social Snippet https://thesocialsnippet.com, and you can get $500 off your launch or 10% off your services by using the code RACHELLE!