If you’re drowning in sales calls but dreaming of scaling, this is your roadmap. In this episode, I sit down with sales team expert Luke to break down exactly how to hire, onboard and manage a sales team that actually converts - without losing the magic of your brand or your voice.

If you've been thinking “I can’t hand off sales”… this episode will change your mind. 

What You'll Learn:

• The 3 signs it’s time to stop selling and hire help
• Why hiring a closer is not your first sales hire
• The mindset shift that makes delegating sales feel exciting, not icky
• Where to find A-player salespeople who already love your brand
• How to onboard like a pro and avoid sales disasters
• The exact metrics your sales team must track to stay on target

If you want to scale past $30K months, posting more on Instagram won’t cut it. You need to shift into a whole new identity - one that blends creativity and leadership. In this episode, I’m showing you how to step into your Creative CEO era (with a little inspo from Taylor Swift, of course). What You'll Learn:

• Why creatives stay stuck at the same revenue (even when they’re crazy talented)
• The identity shift you must make if you want to scale sustainably
• The 6 principles every Creative CEO lives by
• The real difference between discomfort vs misalignment
• Why being a CEO doesn’t mean becoming a corporate robot
• What Taylor Swift can teach you about boundaries, energy, and high standards

What if the dream isn’t building your own thing - but building inside someone else’s?

In this episode, I sit down with Sam Gaudet, Creative Director at Martell Media, to unpack how he went from editing snowboard videos in high school to leading a high-performance creative team for Dan Martell - one of the biggest names in entrepreneurship.

We talk content, leadership, team-building - and what it really takes to scale without being the face of the brand. 

What You'll Learn:

• Why working for someone else might be the smartest move for creatives
• How to attract top talent (even if your brand isn’t “big”)
• What great content actually looks like - and why most people get it wrong
• The leadership mindset shift that changed everything for Sam
• How to stop micromanaging and start building a team that thinks for you
• The simple content framework Sam uses to grow on Instagram (with just his iPhone)

If your funnel isn’t designed intentionally, leads fall through the cracks.

In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot.

We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).

In This Episode, You'll Learn:

• The real definition of a funnel (and why every business has one—whether they know it or not)
• The #1 mistake that’s making your leads disappear before they ever convert
• Why one funnel, one goal is the golden rule of conversion
• The 3 core funnels that bring in premium clients (and how to know which one you need)
• How to sell the next step, not the end game (this is where most people go wrong)
• Why simplicity wins—and how to avoid the overcomplication trap
• What key metrics to track so you can optimize (instead of guessing)

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless.

In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).

What You'll learn:

• The 3 objection buckets that are blocking your sales
• What “I need to think about it” really means and how to respond
• My go-to reframe questions that flip "maybe" into "yes"
• How to handle objections without feeling pushy, weird, or salesy
• What to say when they say “it’s not the right time” or “I can’t afford it”
• The one simple automation that pre-sells your offer BEFORE the call

If you’ve been holding off on raising your prices because you’re scared people will say no, unsubscribe, or disappear - this episode is your permission slip to stop playing small.

I’m pulling back the curtain on our $74K launch and showing you how to raise your prices with clarity, confidence, and zero fluff. You’ll walk away knowing exactly how to position your next offer - and finally charge what you’re worth.

 What You'll Learn:

• The exact strategy behind our $74K price-rise launch (and why it was our easiest ever)
• Why your fear of “emailing too much” is costing you sales
• What I did instead of a webinar that still converted like crazy
• How we doubled the price of our course and still sold out
• The 6-step framework to raise your prices without freaking out
• Why no one’s going to give you permission - and why that’s a good thing

Click here to get the Swipe File Freebie and Video Freebie!

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.You don’t scale by adding more. You scale by letting go.

 What You'll Learn:

• The sneaky habit that was capping my monthly revenue
• The one hire I made that you wouldn't expect
• The mindset shift that made people take my business seriously
• How I simplified my systems and unlocked major profit
• Why content alone won’t cut it if you want to scale
• The exact question I asked to find the real constraint in my biz

You can’t scale your creative business if you’re the bottleneck for everything. In this episode, we get real about why doing it all yourself feels “safe” but is actually the thing keeping you stuck, exhausted, and capped.

If hiring feels scary, messy, or overwhelming, this conversation will change how you see capacity, delegation, and growth. 

What You'll Learn:

• The sneaky reason creatives wait too long to hire - and why it backfires
• Why “it’s easier if I do it myself” is a growth killer
• How to increase capacity without hiring full-time or blowing your budget
• The real cost of poor hires - and when it’s time to let someone go
• Simple ways to get out of the Death Valley and create breathing room fast

If you’re heading into the holidays tired, frazzled, or feeling like this year happened to you, this reset is non negotiable.

 I’m walking you through the exact three-permission ritual I use myself and with my clients to close the year strong, clear the mental clutter, and step into January with actual confidence. If you want the new year to feel like a clean slate instead of a repeat of last year, this episode is your reboot.What You'll Learn:

• The permission you must give yourself first so your brain can actually believe bigger goals
• The honesty audit that exposes what’s quietly burning you out (and what needs to go)
• Why aligned decisions create an easier year than “try harder” goals ever will
• The truth about starting fresh - and why most creatives never actually do it
• The Stop-Keep-Start ritual I use every December to create my biggest years
• How to walk into January feeling calm, clear, and fully in CEO mode

Get my free end-of-year AI reset tool here: https://tools.laurahiggins.com/reset

If your content feels invisible no matter how many times you post, this episode is the shift you’ve been missing. I sat down with JJ Peterson and we break down the storytelling mistakes that kill your engagement and shows you the exact way to make your audience see themselves in your message. If you want your marketing to finally land, this is your wake-up call. 

What You'll Learn:

• The simple story mistake that instantly disconnects your audience
• Why talking about “your story” often repels buyers instead of attracting them
• The narrative principle that makes people feel seen, understood, and ready to take action
• How to position yourself as the guide, not the hero, so your content actually converts
• The empathy plus authority combo that makes your message magnetic
• Why starting with the problem is the fastest way to hook attention online