My Business Playbook

I’m joined by two of my business besties, Erika Cramer and Toni Bache, as we dive deep into the mindset shifts and strategies that helped us scale our creative businesses to seven figures and beyond. This is an honest, no-fluff conversation about the challenges we’ve faced, lessons learned, and what it really takes to go from being an overwhelmed creative to a confident business owner.

• Why creatives need to embrace the entrepreneur mindset to grow a sustainable business.
• The importance of investing in yourself before you feel ready (and why it pays off).
• How to identify and overcome the mindset blocks holding you back from scaling.
• Why proximity to the right people accelerates your growth.
• The power of saying “no” to avoid burnout and protect your creative energy.

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website: https://laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

Creating content is only the beginning; building genuine community is where the magic happens. In this episode, I’m breaking down why community matters and how you can build a powerful, engaged group around your brand. From defining your ideal audience to amplifying what makes you unique, these strategies will help you turn followers into a thriving community.

You'll Learn:

• Why building a community is essential for your business
• How to define your ideal client and create meaningful content
• Strategies for amplifying your personal brand
• Tips on choosing the best channels to show up consistently
• Ways to elevate your reach once your foundation is solid

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website:laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what it really takes to start a business from scratch—and scale it to seven figures? In this episode, I’m pulling back the curtain on my own journey, sharing the raw, unfiltered truth about what it took to go from a 23-year-old with a coffee bag and a dream, to leading a thriving business.

From the humbling first days (think: showing up in cafes hoping for a 'yes') to navigating the complexities of scaling, this episode is for anyone who’s ever felt that pull to start something big. I’m breaking down the lessons, the missteps, and the behind-the-scenes moments that shaped my business and me as a founder.

• The mindset shifts that took me from selling coffee beans to selling out my own services
• How to balance being both the creative and the strategist in your business
• Why embracing "scrappiness" helped me survive the early days—and how it can work for you
• My best tips for turning creative skills into a sustainable, scalable business
• The role community and connection played in my journey, and why they’re essential to any entrepreneur’s success

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website: laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

Ever wondered what goes into creating a content strategy that drives real revenue? In this episode, I'm pulling back the curtain on the exact approach I use to fuel my 7 figure business. I'll share the systems and processes behind the scenes, what content is performing, what isn't, and the steps my team and I take to ensure our content stays fresh, engaging, and results-driven. Get ready for an inside look into my content machine and the tweaks you can make to level up your own strategy.

• Why amplifying what makes you unique is key to cutting through the noise
• How I’ve dialled in on my ideal client and use that to drive our content direction
• The systems and tools we rely on to produce content consistently (and how to simplify your own process)
• What's currently working in our content strategy—quotes, carousels, Reels, and more
• The importance of tracking content performance and being curious about the results
• Tips for building a lean, effective content team (plus some AI tools to make it happen)

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website:laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Ross O'Lochlainn about how to move away from the exhausting launch model and create a business that generates consistent revenue. Ross shares practical strategies for making regular offers, avoiding burnout, and structuring your business for sustainable growth.

• Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.
• How to create consistent revenue streams without burning out.
• The importance of making offers regularly and why it's key to your business growth.
• How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.
• Practical steps to move away from the all-or-nothing mindset of launches.
• How Ross structures his offers and marketing to keep sales flowing year-round.

• Download Ross's Hook Frames Tool: 10 Energizing Hook Frames
• Book Mentioned: Accidental Genius by Mark Levy
• Connect with Ross: Ross O'Lochlainn

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website: laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

Are you tired of the constant revenue highs and lows in your business? In this episode, I share the 5 game-changing shift that took me from unpredictable income to consistent cash flow and true freedom.

I’ll walk you through how to escape the feast-and-famine cycle, set up the right systems, and build a business that not only sustains but scales—without burning out. This could be the single most important shift you make to reach your dream income and the freedom you're after.

You'll Learn:

• 5 key shifts to get consistency so that you can scale sustainably.
• Why so many entrepreneurs struggle with inconsistent revenue—and how to fix it
• The mindset shift that transformed my approach to business growth
• How to create a consistent pipeline of clients and avoid dry spells
• How to set up simple systems that keep your business running, even when you’re not

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website: laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

I’m joined by Ryan Deiss to break down his Scalable Operating System and the exact step by step process to finally scale your business beyond you. We discuss what it really takes to create a business that can thrive without you in the day-to-day.

You'll Learn:

• Why taking a 30-day vacation is the true test of a scalable business
• How to map out your processes to create a scalable operating system
• The importance of documenting critical tasks and assigning accountability
• How to use scorecards to track and optimize key business metrics
• When to know it's time to shift from working in your business to on your business

Links:

• Ryan Deiss' YouTube Channel
• Watch Ryan’s full video on building scalable systems

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website:laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results?

In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days.

I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals.

You'll Learn:

• The three major reasons why we overwork—and how to break the cycle
• How to conduct a time and energy audit to pinpoint where your hours really go
• The steps to redesign your week for more productivity and creativity
• How to theme your days for maximum focus and efficiency
• Why working less won’t hurt your business—and may actually help it grow
• Real-life examples of business owners who’ve successfully transitioned to a 4-day work week

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website:laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system.

You'll Learn:

• How to recognise early warning signs of burnout before it’s too late
• Why managing your nervous system is essential for personal and business growth
• How to craft a business model that supports your well-being and aligns with your life goals
• The importance of self-care as a daily practice, not just a weekend luxury
• How to set boundaries and communicate them clearly to those around you
• How to trust yourself in both business and life decisions

Links:

• Melissa Ambrosini's Website
• Follow Melissa on Instagram

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website:laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months.

You'll Learn:

• The turning point that led Polly to invest in her business despite financial fears.
• The practical steps Polly took to scale her business to $30k months
• How shifting her content strategy helped Polly connect more deeply with her audience.
• The power of nurturing an email list and why it’s a crucial step for any creative.
• The importance of selling and connecting through DMs and how it transformed Polly's sales approach.
• How to overcome self-doubt and build confidence in your offers and services.

Links & Resources:

• Follow Polly on Instagram: Polly Jane Photography
• Join The Next Level Club: Learn more about the Next Level Club

Get in touch:

IG: https://www.instagram.com/laurahiggins

Website: laurahiggins.com

Do you want to hit $30k months?

Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30

Want to work with me? Apply here

Popular Episodes:

324: How to grow your small business with Donald Miller

407: Buy Back Your Time with Dan Martell

Hosted on Acast. See acast.com/privacy for more information.