Most creators are ghosting their email list without even realizing it. You do all this work to get someone to opt in and then? Crickets.

In this episode, I walk you through the exact 6-email welcome sequence I teach my clients to turn new subscribers into paying clients (without sounding like a robot or a salesy creep).

Plus, I’ll even give you my swipe file so you can steal the emails!

 What You'll Learn:

• The #1 mistake creatives make after someone opts in
• Why your freebie isn’t enough (and what to do right after)
• The 6-email sequence that builds connection and converts
• How to avoid the dreaded spam folder (hint: it’s not about design)
• Exactly what to send once the welcome sequence ends
• The simple rhythm to follow so you never ghost your list again

Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠https://tools.laurahiggins.com/scale⁠ 

IG: ⁠https://instagram.com/laurahiggins⁠ 

Youtube: ⁠https://youtube.com/@laurahigginsofficial

Steal this swipe file!

If Instagram disappeared tomorrow, would your business survive?

In this episode, I'm breaking down the real reason your email list is stuck at zero and the 3-phase strategy to build a list that actually makes you money.

I’ll show you exactly how to craft a lead magnet that stops the scroll, gets the opt-in, and turns subscribers into clients.

 What You'll Learn:

• Why your list isn’t growing (and the overlooked fix)
• The “painkiller vs vitamin” mistake killing your conversions
• The 3 lead magnet formats that work like magic
• How to use the FATE method to make your opt-in irresistible
• The zero-cost step that instantly books more sales calls
• The fastest way to build trust, momentum, and confidence with your dream clients

Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ 

IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ 

Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and navigating life, motherhood, and business all at once.

What's Inside:

• The moment she knew Boob to Food was more than “just an Instagram account”
• The marriage dynamics behind running a fast-growing business
• What she won’t do for social media success - even if it costs her growth
• How she’s building a brand that works for her life, not the other way around
• Writing TWO best-selling books while navigating mum life
• Real talk on money, holidays, and “how can you afford that?”

Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ 

IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ 

Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

Hitting seven figures wasn’t the finish line... it was the beginning of a whole new game.

In this episode, I’m pulling back the curtain on the 5 shifts I had to make to actually sustain and scale past $1M.

 What You'll Learn:

• Why becoming a real leader (not just a doer) was a game changer
• The sneaky way duct-taped systems stall your growth
• The metrics that actually matter once you're past $1M
• How I stopped being the glue and empowered my team
• The big shifts needed to build a lean, powerful team

Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ 

IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ 

Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

You don’t scale by adding more. You scale by letting go.

In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling.

These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.

 What You'll Learn:

• The sneaky habit that was capping my monthly revenue
• The one hire I made that you wouldn't expect
• The mindset shift that made people take my business seriously
• How I simplified my systems and unlocked major profit
• Why content alone won’t cut it if you want to scale
• The exact question I asked to find the real constraint in my biz

Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ 

IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ 

Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

Feeling like AI is moving faster than you can keep up? You’re not alone - but burying your head in the sand isn’t the move.

In this no-fluff conversation with AI expert Adrian Smith, we unpack the anxiety, the opportunity, and how creative business owners can actually win with AI - without losing their magic. 

 What You'll Learn:

• Why “AI anxiety” is real and what to do with it
• The brutal truth about creatives who refuse to adapt
• A simple mindset shift that will change how you see AI forever
• The exact AI tools and prompts that will save you hours
• What “agentic AI” is and why it matters for your business right now
• The key difference between automation and connection (and how to have both)

Ready to scale your creative business? Book a FREE Scale Session with my team:

https://tools.laurahiggins.com/scale

IG: https://instagram.com/laurahiggins

Youtube: https://youtube.com/@laurahigginsofficial

This episode is my story, from scared-of-selling creative to running a million dollar business, and the mindset shifts that made it happen. Interviewed by Ben Handler on his show “Tomorrow’s Minds”

 What You'll Learn:

• Why creatives fear selling and how to finally get over it
• What I had to unlearn to move from $10K to 6 figure months
• The exact shifts I made at each level in my business
• The hiring belief that held me back (and probably has you stuck too)

Ready to scale your creative business? Book a FREE Scale Session with my team: https://tools.laurahiggins.com/scale 

IG: https://instagram.com/laurahiggins 

Youtube: https://youtube.com/@laurahigginsofficial

Tomorrow's Minds by Ben Handler: Spotify

If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why.

Most creatives think they know their audience… until it’s time to write or sell.

In this episode, you’ll learn how to use ChatGPT to define your dream client clearly-so your content connects, converts, and actually makes you money.

 What You'll Learn:

• The biggest reason your content sounds generic (and how to fix it fast)
• The exact ChatGPT prompts to define your dream client
• How to stop writing like a robot and start sounding like you
• What to say if you have no clue who you're actually talking to
• A smarter way to build your client profile-without a dusty Google Doc

Ever opened your laptop and thought, “I’ve got nothing”? That was me this week.

If you’ve been feeling creatively drained, uninspired, or like the internet’s noise is too loud - this episode is the permission slip you didn’t know you needed.

I’m sharing 4 raw reminders every creative needs to hear, especially now.

• Why “having nothing to say” is a red flag for creatives
• The truth about AI, noise, and feeling like your work doesn’t matter
• How to refill your creative well when it’s bone dry
• The real reason your content (and energy) feels off
• Balancing your artist and entrepreneur selves without burning out
• Proof from history that art always rises in chaos

Want to scale your creative business?

Book a scale session with me and the team here: https://tools.laurahiggins.com/scale

Ever had a dream client say “I just need to think about it”... and then disappear into thin air?

You’re not alone and you’re definitely not powerless.

In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).

What You'll learn:

• The 3 objection buckets that are blocking your sales
• What “I need to think about it” really means and how to respond
• My go-to reframe questions that flip "maybe" into "yes"
• How to handle objections without feeling pushy, weird, or salesy
• What to say when they say “it’s not the right time” or “I can’t afford it”
• The one simple automation that pre-sells your offer BEFORE the call