JOIN THE WAITLIST FOR THE NEXT EVENT: https://ig.me/m/laurahiggins?ref=w56548930 (Send "WAITLIST" to join)

BOOK A SCALE SESSION WITH MY TEAM: https://tools.laurahiggins.com/book-a-scale-session-survey

After wrapping our biggest event yet, I'm sharing the seven biggest lessons I took away from an unforgettable two days with 120 clients in the room.

What You'll Learn:

• Why AI is making in-person connection more valuable
• The emotional moment that proved free content builds trust long before someone becomes a client
• The event change that transformed the experience without adding more content
• What separates an unforgettable event from one people simply attend
• The behind-the-scenes systems that made this our biggest and best event without burning out the team
• Why the biggest win wasn't the event itself - it was building a business that no longer depends on me

Kai Raisbeck took his event content production agency from 30k to 150k months in a year — and in this episode you're getting a behind-the-scenes look at exactly how. What starts as an interview about his journey turns into a live coaching session on the niche question creatives avoid most. Fair warning: you might need to rethink your portfolio after this one.

What You'll Learn:

• The referral timing shift that changed Kai's pipeline — why asking at the peak of delivery gets a completely different response than asking after
• Inside a live niche coaching session using the Target-Transformation-Taste framework — and why flipping it upside down is where it gets interesting
• The fake tech failure Kai engineered at his own company launch (on a 23-metre projection screen, in a room full of event planners, with no announcement)
• Why event content being seasonal is actually the hidden reason to develop a second offer — and how the event itself could be the in road to recurring revenue
• The 80/20 golden pass rule for creatives who need new and novel to stay alive — and why taste is the most underrated part of niching

Your buyers haven't changed their mind about buying - they've changed how much they trust you. In a market where people have been burned before, leads are coming in but conversion is off, and the creatives winning right now aren't the ones lowering their prices. They're the ones who've nailed this formula. Last month, Laura's team hit their biggest revenue month on record. Here's exactly how.

• Why your prospects are walking into sales calls with their arms crossed - and what that actually signals about where you're losing deals
• The difference between chooser energy and beggar energy, and which one a skeptical buyer can feel before you've said a single word
• The three-layer discovery method that takes someone from "I need a new website" to understanding the real reason they need to buy - and how it handles objections before they even come up
• What "I need to think about it" and "I need to talk to my partner" actually mean - and the move that handles each one without going on the defensive
• The one question to ask before you end every call that gets your prospect selling themselves into your offer
• Why performance is just the lag measure - and how to fix conversion at the source

Want to go another level deeper? Check out my 7 Figure Operating System:

https://tools.laurahiggins.com/7

You've probably heard the burnout advice before: slow down, do less, take a break.

But what if that's only half the story? I hit a level of burnout that genuinely scared me. In this episode, I'm sharing the biggest lesson I learned during that season and why recovery wasn't about stopping everything - it was about learning how to protect my energy so I could keep showing up, keep performing, and keep doing work I love.

What You'll Learn: 

• Why I believe burnout is often the curse of overachievers
• The recovery advice that helped me - and the advice that made things worse
• What professional athletes taught me about sustainable performance
• How to identify the people, places, and experiences that genuinely refill your energy tank
• Why recovery needs to be planned before you need it
• The framework I use to recover from high-output seasons without crashing afterward

Ready to build a business that grows without burning you out?

Check out my 7 Figure Operating System: LaurahigginsThe 7FOS System

Most creatives think niching down means limiting opportunities. The truth? A broad niche is often the reason you're attracting clients who haggle, question your expertise, and drain your energy. In this episode, I break down my three-level niching framework that helps creative business owners become magnetic to the clients they actually want more of.

If you're tired of filling your calendar with the wrong people and ready to build a business that attracts premium, aligned clients, this episode will show you exactly where to focus.

What You'll Learn:

• Why talented creatives still attract nightmare clients, even at $30k, $50k, and $100k months
• The hidden cost of being "for everyone" and how it's hurting your business
• The three-level niching framework that makes ideal clients feel understood before they even inquire
• Why most creatives completely overlook the one thing that makes them impossible to replace
• The AI-proof advantage that helps dream clients choose you over equally qualified competitors
• How to become a category of one instead of competing on price, credentials, or experience

Ready to attract more 10/10 clients and build a business that scales without the chaos? Check out my 7 Figure Operating System: https://tools.laurahiggins.com/7

You're booked. The work is coming in. But somewhere along the way, success started feeling like a ceiling - and the only way out isn't to push harder.

In this episode, Laura runs through the exact time and energy audit she uses in her own business to show you precisely where your capacity is going and what to do about it.

What You'll Learn:

• Why "fully booked" is the signal your setup needs to change - not proof that it's working
• The 4 step Profit and Energy Audit: how to audit your time to see what to prioritise, protect, delegate, and delete
• Why cutting your morning walk and Pilates when you get busy is one of the worst business decisions you can make
• The Capacity Ceiling principle: how hitting your time limit also means hitting your income limit
• How the audit frees up your head, not just your calendar - and why that matters more than the hours

Note: The live Beyond Booked Workshop referenced in this episode has now passed. More workshops and training opportunities are on the way, so stay tuned for future events!

I've avoided LinkedIn for years. Forgotten passwords, deleted apps, the full thing. Then I sat down with Matt Lakajev...ranked #6 in the world for LinkedIn lead gen - and he convinced me in about 30 seconds. This episode is the exact playbook for using LinkedIn to land premium clients, whether you're starting from scratch or starting over.

 What You'll Learn:

• Why the only people who should be on LinkedIn are selling something expensive - and what the threshold actually is
• The tribe theory: why your niche might be broken before you've written a single post (and the 4 types of tribes that fix it)
• Matt's movie-preview hook formula: the 4-part structure that makes people click "read more" every time
• The clone strategy: how to build a list of perfect-fit prospects in 30 minutes using LinkedIn Sales Navigator
• Why Matt's business partner closed $100k on LinkedIn with no profile, no content, and zero posts
• The one signal that tells you your marketing is working: it feels boring

👉 Click here to check out Matt’s website and learn more about Link Ninja: https://sevenfigurecreators.com/

She made her first 10K month and felt the worst she'd ever felt. That's when Julia Meyer knew something had to change. In this episode, the founder of Fall Line Creative maps the exact shifts that took her from 15-hour days and undercharging to working a third of the time - and making more money than ever before.

What You'll Learn:

• Why hitting 10K months can be the moment your business finally breaks you
• The "great big terrible month" story - and the surprising number behind it
• What Julia's pricing shift actually looked like in practice
• Why niching down changed who was saying yes to her
• The model change that cut her hours by two thirds without cutting her income
• Mapping the path from burnt out at 10K to sustainable 30K months

👉 Link to Julia's website: https://www.falllinecreative.co/

You don’t hire a virtual assistant when you feel ready - you hire when staying stuck is no longer an option. If you’re drowning in admin, spinning your wheels, and secretly capping your own growth, this episode will show you exactly how to hire your first VA without overthinking it.

What You'll Learn:

• Why waiting until you’re “ready” is the fastest way to stall your growth
• The exact tasks you should offload first (hint - not what you think)
• How to design a VA role that actually frees up your time and energy
• The biggest hiring mistakes that create more stress, not less
• How to test, vet, and onboard a VA so they actually take ownership

 Website and referral code:

• Jess Whatman’s VA Agency - AgentSync Executive Assistants
• BruntWork (VA Agency) - Get Started With BruntWork - Referral - BruntWork

Work with Laura: ⁠⁠https://tools.laurahiggins.com/scale-session-2-1⁠

Feel like your creativity has just… disappeared? Same. In this conversation with Jay Argaet, Creative Director and Owner of Avenir Creative House, we get honest about burnout, the pressure to be “efficient,” and why that might be the exact thing killing your best ideas.

If you’ve been feeling stuck, flat, or like everything you create sounds the same, this one will hit.

What You'll Learn:

• The moment you stop creating like an artist and start playing it safe
• Why AI can’t replace taste, emotion, or real human connection
• What burnout actually does to your creativity (and how to come back from it)
• The shift from “what’s trending” to ideas that actually move people
• Why your best ideas won’t come from scrolling or Pinterest
• The truth about money vs meaning in creative work