If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why.

Most creatives think they know their audience… until it’s time to write or sell.

In this episode, you’ll learn how to use ChatGPT to define your dream client clearly-so your content connects, converts, and actually makes you money.

 What You'll Learn:

• The biggest reason your content sounds generic (and how to fix it fast)
• The exact ChatGPT prompts to define your dream client
• How to stop writing like a robot and start sounding like you
• What to say if you have no clue who you're actually talking to
• A smarter way to build your client profile-without a dusty Google Doc

Ever opened your laptop and thought, “I’ve got nothing”? That was me this week.

If you’ve been feeling creatively drained, uninspired, or like the internet’s noise is too loud - this episode is the permission slip you didn’t know you needed.

I’m sharing 4 raw reminders every creative needs to hear, especially now.

• Why “having nothing to say” is a red flag for creatives
• The truth about AI, noise, and feeling like your work doesn’t matter
• How to refill your creative well when it’s bone dry
• The real reason your content (and energy) feels off
• Balancing your artist and entrepreneur selves without burning out
• Proof from history that art always rises in chaos

Want to scale your creative business?

Book a scale session with me and the team here: https://tools.laurahiggins.com/scale

Ever had a dream client say “I just need to think about it”... and then disappear into thin air?

You’re not alone and you’re definitely not powerless.

In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).

What You'll learn:

• The 3 objection buckets that are blocking your sales
• What “I need to think about it” really means and how to respond
• My go-to reframe questions that flip "maybe" into "yes"
• How to handle objections without feeling pushy, weird, or salesy
• What to say when they say “it’s not the right time” or “I can’t afford it”
• The one simple automation that pre-sells your offer BEFORE the call

Feeling like Instagram’s out to get you? You’re not alone.

In this quick win episode, I’m sharing exactly how I got out of a content slump, stopped blaming the algorithm, and started creating content that actually connects - and grows.

If your reach has flatlined, this is your wake-up call.

What’s inside:

• Why “posting more” won’t fix dead engagement
• The shift that changed my entire content strategy
• What’s working right now on Instagram (and what’s totally flopping)
• How to create content that cuts through the noise
• The real reason your creative spark is fading – and how to get it back
• A mindset reframe every creative needs to hear

Book A Call With The Team: https://tools.laurahiggins.com/scale

We just wrapped our very first Next Level retreat in Bali and it was one of the most powerful weeks we’ve ever had in business.

In this episode, I’m taking you behind the scenes and sharing the 5 biggest things that made it so damn special.

Whether you’re planning your own retreat or just craving a peek into how we pulled it off - this one’s for you.

 You'll learn:

• The #1 runsheet mistake we made (and what we’ll do differently next time)
• Why white space - not packed schedules - led to real breakthroughs
• What surprised me most about what our members actually needed
• The tiny hire that would’ve saved us big stress

Book A Call With The Team: https://tools.laurahiggins.com/scale

If you're posting consistently but not seeing clients come through the door, this one's for you.

In this episode, I'm sharing my 5-minute content plan that helps you map out a full week of scroll-stopping, client-booking content - even when you feel stuck and creatively drained.

 You'll learn:

• Why how-to content isn’t working anymore (and what to do instead)
• The 3 pillars you need to cut through the AI noise
• My exact strategy to map out a week of content in under 5 minutes
• What most creatives get totally wrong about content
• How to go from ghosting your audience to building real connection
• The swipe file that gives you 120 hook ideas (and how to get it)

Book A Call With The Team: https://tools.laurahiggins.com/scale

Feeling burnt out by long projects, flaky clients, and timelines that never end?

This episode shows you how to simplify your service and scale faster using VIP Days—aka the perfect offer for creatives who want to streamline their biz.

If you're craving more freedom and more profit, this one's for you.

You'll learn:

• The moment I realised long projects were killing my creativity
• What a VIP Day really is (and what it’s not)
• 3 steps to turn your offer into a high-ticket VIP Day
• Why VIP clients are easier, faster, and more fun to work with
• How to price your VIP Day (and stop undercharging for your magic)

Book A Call With the Team: https://tools.laurahiggins.com/scale

You know that feeling when you leave a room full of brilliant humans thinking, “Welp… time to level up”?

That was me last week. I spent five days with 7- and 8-figure business owners—and I walked away with a whole new playbook.

In this episode, I’m sharing the 6 bold CEO shifts I’m making right now (and how you can use them to unlock your next level, fast).

You'll learn:

• The tiny tweak that makes your content and lead magnets way more effective
• How we’re using custom GPTs to move faster and cut through the noise
• The question that exposed the real bottleneck in my business
• Why “more” isn’t the answer—and what to do instead
• The post-it-note funnel strategy that showed me exactly where we were leaking leads
• The unexpected shift that helped me break through my capacity ceiling

Book A Call With The Team: https://tools.laurahiggins.com/scale

If you’ve ever said yes when you really wanted to say no - this one’s for you.

I’m sharing how I rewired my people-pleasing habits, built stronger boundaries, and created a business that protects my time, energy, and sanity.

In This Episode, You’ll Learn:

• How to spot people-pleasing habits that are keeping your business small
• Why people-pleasing is often driven by ego (yep, this one stings)
• The business guardrails I’ve built to protect my time, energy, and pricing
• My go-to phrases to say “no” without guilt
• The mindset shifts that helped me stop overgiving
• Permission to stop being “nice” at the cost of your freedom

More Info:

Book A Call With My Team - https://tools.laurahiggins.com/scale

Follow me on IG: https://instagram.com/laurahiggins

What makes a leader truly unforgettable—for the right reasons?

In this episode, I sit down with my sister, Shelley Johnson, founder of Boldside Consulting, to unpack leadership, personal brand, and the mindset shifts that every creative needs to scale their business.

We’re talking real talk on micromanagement, team culture, and why playing small is NOT the answer (plus, a few hilarious family stories along the way).

• The one question every leader needs to ask: What’s it like to be on the other side of me?
• Why most managers struggle (and how to actually become a leader people WANT to follow)
• The micromanagement cycle and how to break free from it
• How to give direct, honest feedback—without being soul-crushing OR sugarcoating
• Why building a personal brand is a game-changer for your business and career
• The biggest mindset shifts that creative business owners need to scale beyond six figures
• How to handle fear of putting yourself out there and stop overthinking what people think